User personas
A user persona (also customer persona, user type, archetype) in human-computer design is a fabricated profile used to represent realistic aspects of the user or customer segment intended to use certain applications, websites, or other digital products. [1] Personas embody important aspects of the users they are intended to describe and meant to personify user data. [2] User personas are a method of taking a diverse and complex audience and summarizing all of their data into a few archetypes that sum up their needs and desires. [3] While a popular method of representing hypothesized users, personas can be an incredibly powerful tool for designing products if done properly. However, those creating personas must be cautious of stereotype and classification implications.
In the user-centered design community specifically, user personas help user experience designers, researchers, product managers, and more when it comes to making design decisions for their products. A user persona profile typically includes an imaginary name, picture, and summary of various attitudes, behaviors, and goals for the user that it is trying to portray. [4] There is no standard template for creating user personas; therefore, they can be used to represent various characteristics of users. Ultimately, user personas visualize a broad range of qualitative and quantitative data that can later be used in the problem solving processes in various industries.- ↑ Pruitt, J., Grudin, J.: Personas: practice and theory. In: Proceedings of the 2003 Conference on Designing for User Experiences, San Francisco, California, USA, pp. 1–15. ACM (2003). https://doi.org/10.1145/997078.997089
- ↑ An, J., Kwak, H., Salminen, J., Jung, S., Jansen, B.J.: Imaginary people representing real numbers: generating personas from online social media data. ACM Trans. Web (TWEB) 12 (4), 1–26 (2018)
- ↑ Salminen, J., et al.: From 2,772 segments to five personas: summarizing a diverse online audience by generating culturally adapted personas. First Monday 23, 8415 (2018). https:// doi.org/10.5210/fm.v23i6.8415
- ↑ Nielsen, L., Hansen, K.S., Stage, J., Billestrup, J.: A template for design personas: analysis of 47 persona descriptions from Danish industries and organizations. Int. J. Sociotechnol. Knowl. Dev. 7, 45–61 (2015). https://doi.org/10.4018/ijskd.2015010104
