User personas

A user persona (also customer persona, user type, archetype) in human-computer design is a fabricated profile used to represent realistic aspects of the user or customer segment intended to use certain applications, websites, or other digital products. Personas embody important aspects of the users they are intended to describe and meant to personify user data. (2) User personas are a method of taking a diverse and complex audience and summarizing all of their data into a few archetypes that sum up their needs and desires. (3) While a popular method of representing hypothesized users, personas can be an incredibly powerful tool for designing products if done properly. However, those creating personas must be cautious of stereotype and classification implications.