Difference between revisions of "User personas"
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A '''user persona''' (also customer persona, user type, archetype) in human-computer design is a fabricated profile used to represent realistic aspects of the user or customer segment intended to use certain applications, websites, or other digital products. <ref>Pruitt, J., Grudin, J.: Personas: practice and theory. In: Proceedings of the 2003 Conference on Designing for User Experiences, San Francisco, California, USA, pp. 1–15. ACM (2003). https://doi.org/10.1145/997078.997089 | A '''user persona''' (also customer persona, user type, archetype) in human-computer design is a fabricated profile used to represent realistic aspects of the user or customer segment intended to use certain applications, websites, or other digital products. <ref>Pruitt, J., Grudin, J.: Personas: practice and theory. In: Proceedings of the 2003 Conference on Designing for User Experiences, San Francisco, California, USA, pp. 1–15. ACM (2003). https://doi.org/10.1145/997078.997089 | ||
| − | </ref> Personas embody important aspects of the users they are intended to describe and meant to personify user data. ( | + | </ref> Personas embody important aspects of the users they are intended to describe and meant to personify user data. <ref>An, J., Kwak, H., Salminen, J., Jung, S., Jansen, B.J.: Imaginary people representing real numbers: generating personas from online social media data. ACM Trans. Web (TWEB) 12 (4), 1–26 (2018)</ref> User personas are a method of taking a diverse and complex audience and summarizing all of their data into a few archetypes that sum up their needs and desires. <ref>Salminen, J., et al.: From 2,772 segments to five personas: summarizing a diverse online audience by generating culturally adapted personas. First Monday 23, 8415 (2018). https:// doi.org/10.5210/fm.v23i6.8415</ref> |
| + | While a popular method of representing hypothesized users, personas can be an incredibly powerful tool for designing products if done properly. However, those creating personas must be cautious of stereotype and classification implications. | ||
Revision as of 16:12, 28 January 2022
A user persona (also customer persona, user type, archetype) in human-computer design is a fabricated profile used to represent realistic aspects of the user or customer segment intended to use certain applications, websites, or other digital products. [1] Personas embody important aspects of the users they are intended to describe and meant to personify user data. [2] User personas are a method of taking a diverse and complex audience and summarizing all of their data into a few archetypes that sum up their needs and desires. [3]
While a popular method of representing hypothesized users, personas can be an incredibly powerful tool for designing products if done properly. However, those creating personas must be cautious of stereotype and classification implications.- ↑ Pruitt, J., Grudin, J.: Personas: practice and theory. In: Proceedings of the 2003 Conference on Designing for User Experiences, San Francisco, California, USA, pp. 1–15. ACM (2003). https://doi.org/10.1145/997078.997089
- ↑ An, J., Kwak, H., Salminen, J., Jung, S., Jansen, B.J.: Imaginary people representing real numbers: generating personas from online social media data. ACM Trans. Web (TWEB) 12 (4), 1–26 (2018)
- ↑ Salminen, J., et al.: From 2,772 segments to five personas: summarizing a diverse online audience by generating culturally adapted personas. First Monday 23, 8415 (2018). https:// doi.org/10.5210/fm.v23i6.8415
