Testimonials

A testimony is a formal or informal statement that reflects the characteristics of an individual, organization, or service. The term testimony is used often by a business when they themselves gather and manage testimonies regarding their services. Testimonials owned and managed by a third party is a type of testimony known as a review.

Testimonials have shaped consumerism by subconsciously influencing our decision making. Consumers are unaware of the legitimacy of many of the testimonies and have heavily relied on them for everyday purchases. This article will discuss how testimonies grew in consumerism interest, questions reliability, and analyzes the ethics of testimony.