Difference between revisions of "Testimonials"
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Revision as of 05:04, 15 March 2019
A testimony is a formal or informal statement that reflects the characteristics of an individual, organization, or service. The term testimony is used often by a business when they themselves gather and manage testimonies regarding their services. Testimonials owned and managed by a third party is a type of testimony known as a review.
Testimonials have shaped consumerism by subconsciously influencing our decision making. Consumers are unaware of the legitimacy of many of the testimonies and have heavily relied on them for everyday purchases. This article will discuss how testimonies grew in consumerism interest, questions reliability, and analyzes the ethics of testimony.
Contents
History
Before the Internet
The Age of the Internet
Decentralization
Ratings
Reliability
Filtering
Weighting
Paid Testimonies
Author Credentials
Inaccuracy
Polarization
Ethics
Effects on Consumers
Effects on Organizations and Individual's Services
Accuracy
Desired Representation
Perceieved Representation
Objective Representation
References
None fool