Targeted Advertising

Targeted advertising is a subset of advertising that focuses on reaching customers based on characteristics that line up with the product an advertiser is selling . These characteristics can be demographic: targeting race, gender, age, income, education, and/or employment; psychographic: targeting values, interests, personality, lifestyle, and/or opinions; or behavioral: targeting recent searches, purchases, clicked ads, or other online actions . Advertisers can use these characteristics through tracking consumers' behavior and data .

Advertisers are falling out of favor with untargeted ads such as billboards, print, and radio ads. Due to cheaper cost and higher return on investment, they have turned to more "relevant" targeted advertising .

History

Surveillance Capitalism - surveillance capitalism -

Methodology

https://dl.acm.org/doi/pdf/10.1145/2535771.2535783

Advantages and Disadvantages

https://dl.acm.org/doi/pdf/10.1145/2187836.2187852

Controversy

Discrimination

Targeted advertisements have shown the capability to discriminate against the viewing user. In one example instance, ads related to housing, employment,and financial services have been found to target people of certain races. Advertisements as such violate anti-discrimination laws in the US.

(not a lot of writing but here's some good sources if u want!)

http://proceedings.mlr.press/v81/speicher18a/speicher18a.pdf

http://proceedings.mlr.press/v81/datta18a/datta18a.pdf

https://heinonline.org/HOL/LandingPage?handle=hein.journals/stlulj63&div=9&id=&page=

https://heinonline.org/HOL/LandingPage?handle=hein.journals/berkjemp40&div=5&id=&page=