Talk:Targeted Advertising
The article “Targeted Advertising” has a word count length of 1452 words, nice work!
The opening paragraph did a good job at summarizing the issue, explaining the methods used to gather information from consumers. The decline of untargeted ads that are covered in the body. Ending with the ethical issues surrounding targeted advertising, however not acknowledging the controversy. The author divided the body into multiple sections that involve methods, types of ads, pros and cons, and controversy; it is clear and easy to navigate. The statements shared by the author were from credible sources: Forbes, University, Wired, Government related sources. It might be useful for readers to see titles listed next to each link under references. The components seem to fit well with the opening paragraph and elaborating under the Mediums section. Although advantages and disadvantages have not been included currently, the scope looks like a good focus. I enjoyed reading on Target(the company) figured out a teen girl was pregnant before her father did. It might be helpful to look at the ethical issues behind this and advantages and disadvantages for the advertisers and consumers.
My understanding of the title and reading the article led me to ethical issues such as privacy concerns, intruding using certain ads, and the use of the data. Think of a way to add this without bias. The importance of protecting and understanding how these ads discriminate against consumers. Companies need to be transparent about the way they collect their data. I like the hyperlink used in the History section, it might be nice to add more of these for the reader's convenience.
The author offers multiple reliable resources on targeting advertisements without arguing opinions or one's thoughts. The ethical issues are apparent without personal opinions relating to targeted advertising such as the perspectives involving racial profiling advertising issues. Overall, this article has done a good job at sharing the concepts and issues along with information on technology used.
