Targeted Advertising
From SI410
An initial summary box
Contents
History
- surveillance capitalism -
Mediums
Television
Search Engines
Social Media
Users
Advertisers
Methodology
Advantages and Disadvantages
Advantages
Advertisers
Consumers
Intelligence Agencies
Disadvantages
Advertisers
Consumers
Intelligence Agencies
Controversy
Data Collection
Privacy and Security Concerns
Discrimination
Targeted advertisements have shown the capability to discriminate against the viewing user. In one example instance, ads related to housing, employment,and financial services have been found to target people of certain races. Advertisements as such violate anti-discrimination laws in the US.
(not a lot of writing but here's some good sources if u want!)
http://proceedings.mlr.press/v81/speicher18a/speicher18a.pdf
http://proceedings.mlr.press/v81/datta18a/datta18a.pdf
https://heinonline.org/HOL/LandingPage?handle=hein.journals/stlulj63&div=9&id=&page=
https://heinonline.org/HOL/LandingPage?handle=hein.journals/berkjemp40&div=5&id=&page=
