Difference between revisions of "Lyft"

From SI410
Jump to: navigation, search
Line 15: Line 15:
 
|URLTEXT= Lyft Official Website
 
|URLTEXT= Lyft Official Website
 
}}
 
}}
'''{{initial|L}}yft''' is a ridesharing application created in 2012 that is used on mobile devices such as iOS and Android.  Lyft helps passengers request a ride when they need a driver that operates in over 200 cities in the United States. The company's headquarters is located in San Francisco, California and is currently valued at $5.5 billion.  Lyft has been seen as having a few ethical issues along the way such as complications with the Disabilities Act, local regulations, insurance issues, privacy, and airport policies.
+
'''{{initial|L}}yft''' is a ridesharing application created in 2012 that is used on mobile devices such as iOS and Android.  Lyft helps passengers request a ride and arranges a driver.  Lyft operates in over 200 cities in the United States, is headquartered in San Francisco, California and is currently valued at $5.5 billion.  Lyft has experienced several ethical and operational complications including issues involving the Disabilities Act, local regulations, insurance, privacy and airport policies.
  
  
Line 24: Line 24:
 
[[File:Logan_John.jpg|300px|thumb|right| Logan Green and John Zimmer, Co-Founder and CEO. <ref>http://fortune.com/40-under-40/2015/logan-green-john-zimmer-3/. </ref>]]
 
[[File:Logan_John.jpg|300px|thumb|right| Logan Green and John Zimmer, Co-Founder and CEO. <ref>http://fortune.com/40-under-40/2015/logan-green-john-zimmer-3/. </ref>]]
  
Logan Green and John Zimmer founded Lyft in 2012These two men originally created a company called Zimride in 2007, which was very similar to Lyft but was geared towards long distance rides connecting people through Facebook. <ref>Zimride. https://en.wikipedia.org/wiki/Zimride</ref>   
+
Logan Green and John Zimmer founded Lyft.  They originally created a company called Zimride in 2007, which was very similar to Lyft but was geared towards long distance rides connecting people through Facebook. <ref>Zimride. https://en.wikipedia.org/wiki/Zimride</ref>   
  
The lack of short distance journeys was what seemed to be missing from this company, which is why they created Lyft.  Lyft was officially launched in 2012 in San Francisco, California-the headquarters for this company.  <ref>https://successstory.com/companies/lyft/</ref>
+
The lack of short distance journeys was what seemed to be missing from this company, which is why they created Lyft in San Francisco.  <ref>https://successstory.com/companies/lyft/</ref>
  
 
== Passenger Application Features ==
 
== Passenger Application Features ==
  
 
===How to Start Using the Application===
 
===How to Start Using the Application===
In order to request a ride, users must create an account linked to their phone number and credit card, Google Wallet or PayPal account.  When using the app, Lyft uses GPS tracking to determine the location of the user and the available cars around them.  In order to request a ride, a user must confirm the pickup location and choose the type of car they would like.  The user can then add their destination, view the “prime time” surge of pricing, and view a price estimate of how much it will cost to arrive at their destination.  The user then taps the “Requests Lyft” button.
+
In order to utilize the service, users must create an account linked to their phone number and credit card, Google Wallet or PayPal account.  When using the phone app, Lyft uses GPS tracking to determine the location of the user and the availability of cars around them.  In order to request a ride, a user must confirm the pickup location and choose the class of car they prefer.  The user can then add their destination and view a price estimate including any “prime time” surge charges.  The user then taps the “Requests Lyft” button.  
  
Once a driver is available within the vicinity of the user, they become connected and the application is given an estimated arrival time based upon the distance between the car and the userThe name of the driver, their rating, the type of car, and the license plate number will appear on the screen as the Lyft approaches.  A user can track the location of their car on the application’s map.  Users can view the estimated time until the car arrives, can contact the driver, split the fee for the ride with friends, send the ETA to others, and cancel the ride from this screen. <ref>https://help.lyft.com/hc/en-us/articles/213584098-How-to-Request-a-Ride</ref>
+
A driver within the vicinity is connected to the user and the application provides the driver’s estimated arrival time based upon the distance and current traffic conditionsAs the Lyft approaches, the rider is provided the driver’s name, rating, type of car, and the license plate number.  A user can track the location of their car on the application’s map.  Users can view the estimated time until the car arrives, can contact the driver, split the fee for the ride with friends, send the ETA to others, and cancel the ride from this screen. <ref>https://help.lyft.com/hc/en-us/articles/213584098-How-to-Request-a-Ride</ref>
  
In March 2015, Lyft made it possible for users to add profiles about where they are from, favorite music, and other details about themselves to encourage connections between passengers and drivers.
+
In March 2015, Lyft made it possible for users to add personal profiles including where they are from and favorite music to encourage connections between passengers and drivers.
 
<ref>Company Site. https://www.lyft.com</ref>
 
<ref>Company Site. https://www.lyft.com</ref>
  
 
===Different Cars===
 
===Different Cars===
 
====Lyft====
 
====Lyft====
This is Lyft’s most basic car service that is also the lowest cost option.  This car seats up to four-passengers. <ref> http://www.ridesharingdriver.com/whats-the-difference-between-lyft-lyftplus-and-line/ </ref>
+
This is Lyft’s most basic car service and lowest cost option.  This car seats up to four-passengers. <ref> http://www.ridesharingdriver.com/whats-the-difference-between-lyft-lyftplus-and-line/ </ref>
 
====Lyft Plus====
 
====Lyft Plus====
 
This car seats up to 6 passengers and is more expensive than the basic Lyft car. <ref> http://www.ridesharingdriver.com/whats-the-difference-between-lyft-lyftplus-and-line/ </ref>
 
This car seats up to 6 passengers and is more expensive than the basic Lyft car. <ref> http://www.ridesharingdriver.com/whats-the-difference-between-lyft-lyftplus-and-line/ </ref>
 
====Lyft Premier====
 
====Lyft Premier====
This car is a luxury sedan that seats up to 4 passengers.  This type of car is only available in New York City, San Francisco and Los Angeles.  These types of cars are luxury vehicles with leather interiors, such as Audi, Mercedes, BMW and Jaguar. <ref> http://www.ridesharingdriver.com/whats-the-difference-between-lyft-lyftplus-and-line/ </ref>
+
This car is a luxury sedan that seats up to 4 passengers and is only available in New York City, San Francisco and Los Angeles.  These luxury vehicles have premium features like leather interiors made by manufacturers like Audi, Mercedes, BMW and Jaguar. <ref> http://www.ridesharingdriver.com/whats-the-difference-between-lyft-lyftplus-and-line/ </ref>
 
====Lyft Line====
 
====Lyft Line====
This service is similar to a carpool service that pairs you with other nearby passengers that have the same end destination.  This service is helpful to users who are commuting or have a commonplace end destination such as the airport.  The Lyft application pairs you with a Lyft driver driving along your route and will pickup and drop off users along the way.  This service tends to be up to 60% cheaper than requesting a regular Lyft as you are splitting the fee with other customers and is only available in big city markets. <ref>http://www.ridesharingdriver.com/whats-the-difference-between-lyft-lyftplus-and-line/ </ref>
+
This service is similar to a carpool service that pairs you with other nearby passengers that have a similar end destination.  This service is helpful to users who are commuting or travel to popular end destinations such as the airport.  Lyft pairs you with a driver along your route and picks up and drops off users along the way.  This service tends to be up to 60% less expensive than a regular Lyft as passengers share the fee in the big city markets. <ref>http://www.ridesharingdriver.com/whats-the-difference-between-lyft-lyftplus-and-line/ </ref>
  
 
==Pricing Equation==
 
==Pricing Equation==
 
====Pricing====
 
====Pricing====
Calculating ride payments are based off of 5 different factors: cost per mile, cost per minute, base charge, service fee, and prime time.  The distance is the cost per each mile traveled during the trip.  The time is the cost per minute during the trip.  The base charge is the flat charge the ride assesses at the beginning of the trip.  The service fee is the Lyft platform charge for each ride.  Prime time is an additional percentage added during the busy times, which a user is notified of before requesting a Lyft. <ref>https://help.lyft.com/hc/en-us/articles/214218147-Calculating-the-Cost-of-a-Lyft-Ride </ref>
+
Calculating ride payments are based off of 5 different factors: cost per mile, cost per minute, base charge, service fee, and prime time.  The distance is the cost per each mile and the time is the cost per minute during the trip.  The base charge is the flat charge assessed at the beginning of the trip and the service fee is the Lyft platform charge for each ride.  Prime time is an additional surcharge added during the busy times.   <ref>https://help.lyft.com/hc/en-us/articles/214218147-Calculating-the-Cost-of-a-Lyft-Ride </ref>
  
 
[[File:Lyft123.png|500px|thumb|right| The following table shows the cost of a Lyft in Los Angeles at a given time. <ref>http://www.ridesharingdriver.com/how-much-does-lyft-cost-lyft-fare-estimator/. </ref>]]
 
[[File:Lyft123.png|500px|thumb|right| The following table shows the cost of a Lyft in Los Angeles at a given time. <ref>http://www.ridesharingdriver.com/how-much-does-lyft-cost-lyft-fare-estimator/. </ref>]]
  
 
====Lyft Prime Time====
 
====Lyft Prime Time====
Prime time encourages drivers to be on the roads during the busy times of the day where demand is high.  Prime time varies each second depending on how many people are requesting Lyft.  If there is a Prime Time surge happening in the location, the user will receive a notification pop up with the added percentage requiring confirmation of their ride.
+
Prime time encourages drivers to be on the roads during the busy times of the day where demand is high.  Prime time varies each second depending on how many people are requesting Lyft.  If there is a Prime Time surge happening in the location, the user will receive a notification pop up with the added percentage requiring confirmation of their ride. For example, if a ride costs $10 (before other fees) and there is a 150% Prime Time, the ride will cost $25 (+ other fees). <ref>https://help.lyft.com/hc/en-us/articles/213818898-Prime-Time-for-Passengers </ref>
For example, if a ride costs $10 (before other fees) and there is a 150% Prime Time, the ride will cost $25 (+ other fees). <ref>https://help.lyft.com/hc/en-us/articles/213818898-Prime-Time-for-Passengers </ref>
+
  
 
==Two-Way Ratings==
 
==Two-Way Ratings==
At the end of the ride, the driver and the passenger have the chance to rate each other on a scale of 1-5 stars.  If either the passenger or the driver rates one another under 3 stars, they will never be paired again.  If a driver is consistently getting low ratings, Lyft has the power to deactivate the driver from the application.  Each driver receives a weekly summary of their ratings with comments left by passengers. <ref>https://help.lyft.com/hc/en-us/articles/213586008-Driver-and-Passenger-Ratings </ref>
+
At the end of the ride, the driver and the passenger have the chance to rate each other on a scale of 1-5 stars.  If either the passenger or the driver rates under 3 stars, they will never be paired again.  If a driver is consistently getting low ratings, Lyft may deactivate the driver from the application.  Each driver receives a weekly summary of their ratings with comments left by passengers. <ref>https://help.lyft.com/hc/en-us/articles/213586008-Driver-and-Passenger-Ratings </ref>
  
 
==Political Involvement==
 
==Political Involvement==
Lyft is donating $1 million over the next four years to the ACLU in response to the executive order that places limits on travel to the U.S. from certain countries in concern for terrorists infiltrating the U.S. signed by President Donald Trump. <ref>http://www.theverge.com/2017/1/29/14429452/lyft-donating-1-million-american-civil-liberties-union </ref>
+
Lyft is donating $1 million over the next four years to the ACLU.  This pledge is in response to the executive order that places limits on travel to the U.S. from certain countries signed by President Donald Trump to temporarily assess the risk of terrorists infiltrating the immigration system into the U.S. <ref>http://www.theverge.com/2017/1/29/14429452/lyft-donating-1-million-american-civil-liberties-union </ref>
 
== Ethics ==
 
== Ethics ==
  

Revision as of 19:36, 22 February 2017

Lyft
Lyft.png
Lyftapp.png
"Lyft Application" text
Type Ridesharing Application
Launch Date 2012
Status Active
Product Line Service
Platform iOS, Android
Website Lyft Official Website
L
yft
is a ridesharing application created in 2012 that is used on mobile devices such as iOS and Android. Lyft helps passengers request a ride and arranges a driver. Lyft operates in over 200 cities in the United States, is headquartered in San Francisco, California and is currently valued at $5.5 billion. Lyft has experienced several ethical and operational complications including issues involving the Disabilities Act, local regulations, insurance, privacy and airport policies.



History

Logan Green and John Zimmer, Co-Founder and CEO. [1]

Logan Green and John Zimmer founded Lyft. They originally created a company called Zimride in 2007, which was very similar to Lyft but was geared towards long distance rides connecting people through Facebook. [2]

The lack of short distance journeys was what seemed to be missing from this company, which is why they created Lyft in San Francisco. [3]

Passenger Application Features

How to Start Using the Application

In order to utilize the service, users must create an account linked to their phone number and credit card, Google Wallet or PayPal account. When using the phone app, Lyft uses GPS tracking to determine the location of the user and the availability of cars around them. In order to request a ride, a user must confirm the pickup location and choose the class of car they prefer. The user can then add their destination and view a price estimate including any “prime time” surge charges. The user then taps the “Requests Lyft” button.

A driver within the vicinity is connected to the user and the application provides the driver’s estimated arrival time based upon the distance and current traffic conditions. As the Lyft approaches, the rider is provided the driver’s name, rating, type of car, and the license plate number. A user can track the location of their car on the application’s map. Users can view the estimated time until the car arrives, can contact the driver, split the fee for the ride with friends, send the ETA to others, and cancel the ride from this screen. [4]

In March 2015, Lyft made it possible for users to add personal profiles including where they are from and favorite music to encourage connections between passengers and drivers. [5]

Different Cars

Lyft

This is Lyft’s most basic car service and lowest cost option. This car seats up to four-passengers. [6]

Lyft Plus

This car seats up to 6 passengers and is more expensive than the basic Lyft car. [7]

Lyft Premier

This car is a luxury sedan that seats up to 4 passengers and is only available in New York City, San Francisco and Los Angeles. These luxury vehicles have premium features like leather interiors made by manufacturers like Audi, Mercedes, BMW and Jaguar. [8]

Lyft Line

This service is similar to a carpool service that pairs you with other nearby passengers that have a similar end destination. This service is helpful to users who are commuting or travel to popular end destinations such as the airport. Lyft pairs you with a driver along your route and picks up and drops off users along the way. This service tends to be up to 60% less expensive than a regular Lyft as passengers share the fee in the big city markets. [9]

Pricing Equation

Pricing

Calculating ride payments are based off of 5 different factors: cost per mile, cost per minute, base charge, service fee, and prime time. The distance is the cost per each mile and the time is the cost per minute during the trip. The base charge is the flat charge assessed at the beginning of the trip and the service fee is the Lyft platform charge for each ride. Prime time is an additional surcharge added during the busy times. [10]

The following table shows the cost of a Lyft in Los Angeles at a given time. [11]

Lyft Prime Time

Prime time encourages drivers to be on the roads during the busy times of the day where demand is high. Prime time varies each second depending on how many people are requesting Lyft. If there is a Prime Time surge happening in the location, the user will receive a notification pop up with the added percentage requiring confirmation of their ride. For example, if a ride costs $10 (before other fees) and there is a 150% Prime Time, the ride will cost $25 (+ other fees). [12]

Two-Way Ratings

At the end of the ride, the driver and the passenger have the chance to rate each other on a scale of 1-5 stars. If either the passenger or the driver rates under 3 stars, they will never be paired again. If a driver is consistently getting low ratings, Lyft may deactivate the driver from the application. Each driver receives a weekly summary of their ratings with comments left by passengers. [13]

Political Involvement

Lyft is donating $1 million over the next four years to the ACLU. This pledge is in response to the executive order that places limits on travel to the U.S. from certain countries signed by President Donald Trump to temporarily assess the risk of terrorists infiltrating the immigration system into the U.S. [14]

Ethics

See Also

External Links

References

  1. http://fortune.com/40-under-40/2015/logan-green-john-zimmer-3/.
  2. Zimride. https://en.wikipedia.org/wiki/Zimride
  3. https://successstory.com/companies/lyft/
  4. https://help.lyft.com/hc/en-us/articles/213584098-How-to-Request-a-Ride
  5. Company Site. https://www.lyft.com
  6. http://www.ridesharingdriver.com/whats-the-difference-between-lyft-lyftplus-and-line/
  7. http://www.ridesharingdriver.com/whats-the-difference-between-lyft-lyftplus-and-line/
  8. http://www.ridesharingdriver.com/whats-the-difference-between-lyft-lyftplus-and-line/
  9. http://www.ridesharingdriver.com/whats-the-difference-between-lyft-lyftplus-and-line/
  10. https://help.lyft.com/hc/en-us/articles/214218147-Calculating-the-Cost-of-a-Lyft-Ride
  11. http://www.ridesharingdriver.com/how-much-does-lyft-cost-lyft-fare-estimator/.
  12. https://help.lyft.com/hc/en-us/articles/213818898-Prime-Time-for-Passengers
  13. https://help.lyft.com/hc/en-us/articles/213586008-Driver-and-Passenger-Ratings
  14. http://www.theverge.com/2017/1/29/14429452/lyft-donating-1-million-american-civil-liberties-union