Difference between revisions of "Artificial Intelligence and Digital Marketing"
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| + | '''Artificial Intelligence''' has been complementing traditional marketing techniques for almost 30 years now. Typical mediums for traditional marketing are newspapers, radio stations, and commercials. Digital marketing on the other hand only needs the web to display a vast amount of different advertisements. While the mediums of communication may differ greatly, the most important difference is that digital marketing leverages concepts such as machine learning, neural networks, and other technologies to develop its own algorithms. During recent years we have experienced an uptick in the amount of industries and major corporations utilizing and researching AI in innovative ways. Inevitably, this rise in applications has caused a surge of questioning in regards to the ethics, purpose, and litigation surrounding Artificial Intelligence and Marketing. | ||
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==History== | ==History== | ||
| − | + | ===Web 1.0=== | |
Web 1.0! | Web 1.0! | ||
| − | + | ===Web 2.0=== | |
Web 2.0! | Web 2.0! | ||
| − | + | ===Growth of the Digital Marketing Industry=== | |
Growth! | Growth! | ||
| − | ==AI Development | + | ==AI Development in Recent Years== |
| − | + | ===Examples=== | |
| − | + | ||
| + | ==Integration into Digital Marketing== | ||
| + | ===Cookies=== | ||
| + | ===Examples=== | ||
| + | ====Digital Advertising Auctions==== | ||
| + | ====Personalized Ads==== | ||
| + | ====Micro-Influencers==== | ||
==Ethical Concerns== | ==Ethical Concerns== | ||
| − | + | ===Implications of Cookies=== | |
| − | + | ====Privacy Concerns==== | |
| − | + | ====Selling User Data==== | |
| + | ===Exclusion of Underrepresented Groups=== | ||
| + | |||
| + | ==Government Involvement== | ||
| + | |||
| + | ==References== | ||
Revision as of 23:54, 26 January 2022
Artificial Intelligence has been complementing traditional marketing techniques for almost 30 years now. Typical mediums for traditional marketing are newspapers, radio stations, and commercials. Digital marketing on the other hand only needs the web to display a vast amount of different advertisements. While the mediums of communication may differ greatly, the most important difference is that digital marketing leverages concepts such as machine learning, neural networks, and other technologies to develop its own algorithms. During recent years we have experienced an uptick in the amount of industries and major corporations utilizing and researching AI in innovative ways. Inevitably, this rise in applications has caused a surge of questioning in regards to the ethics, purpose, and litigation surrounding Artificial Intelligence and Marketing.
Contents
History
Web 1.0
Web 1.0!
Web 2.0
Web 2.0!
Growth of the Digital Marketing Industry
Growth!
