Addictive Design

Addictive design refers to products and services that are designed to create a habit-forming experience that keeps users coming back for more, and addictive design techniques are predominantly used by social media platforms. The vast majority of social media platforms use addictive design techniques such as the like button, push notifications, infinite scrolling, and gamification in an attempt to increase the amount of time that users spend on their platform. While addictive design can be used to enhance the user experience, it also poses ethical concerns about data privacy, deception, and mental health.