Twitter changes under Elon Musk

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Twitter changes under Elon Musk is the summation of the controversial alterations made to the prominent social media company Twitter, Inc. and its user interface after billionaire business magnate Elon Musk acquired it in October 2022.

History

Twitter is a social media platform that allows users to send and receive short messages called tweets. It was launched in 2006 and has since become one of the most popular social networks in the world, with over 368 million monthly active users [1]. Twitter allows users to share text, images, and videos, and also supports live streaming. The platform also has a feature called "trending topics" which highlights popular keywords or hashtags that many users are tweeting about. The tweets are short and limited to 280 characters, which makes it easy for users to consume and share large amounts of information quickly [2]. Twitter has been used for a wide range of purposes, including sharing news, promoting businesses, and connecting with friends and family. It has also played a role in political and social movements, as it allows individuals and organizations to quickly disseminate information to a large audience.

Early Years

Twitter was founded in March 2006 by Jack Dorsey, Biz Stone, and Evan Williams, and the company launched to the public in July of that year. The original concept behind Twitter was to create a platform that would allow people to send short, text-based updates, known as tweets, to a network of contacts. In 2007, Twitter received its first investment from venture capitalist firm, Union Square Ventures. The following year, in 2008, the company received additional funding from other venture capital firms and angel investors, which allowed them to expand the platform and hire more employees. In 2009, Twitter was incorporated and moved its headquarters to San Francisco. The company continued to grow and expand its user base, and in 2010, it received a significant investment from digital media company, Digital Sky Technologies. This investment helped Twitter to expand its international presence and develop new features, such as the ability to include photos and videos in tweets.

Public Offering

In 2013, Twitter went public, with its initial public offering (IPO) raising $1.8 billion. Following the IPO, the company's market capitalization was valued at around $24 billion.

Dorsey Leadership & Exit

After its IPO, Twitter struggled to maintain its growth and user engagement, leading to a decline in its stock price. As a result, in 2016, the company's CEO, Jack Dorsey, became more involved in the company to try to turn things around. In 2020, Twitter announced that it was considering a sale of the company, which led to several potential buyers expressing interest. However, the company ultimately decided against a sale, opting instead to focus on its current strategy and continue working on improving its user engagement. In October 2022, Twitter was sold to Elon Musk and Dorsey retained a 2.4% ownership stake.

Musk Acquisition

Ethical Controversies

Timeline of Musk's Changes

References

  1. Lebow, S. (2022, December 13). Twitter to lose more than 30 million users in the next two years. Insider Intelligence. Retrieved January 24, 2023, from https://www.insiderintelligence.com/content/twitter-lose-more-than-30-million-users-next-two-years
  2. Perez, S. (2018, October 30). Twitter's doubling of character count from 140 to 280 had little impact on length of Tweets. TechCrunch. Retrieved January 24, 2023, from https://techcrunch.com/2018/10/30/twitters-doubling-of-character-count-from-140-to-280-had-little-impact-on-length-of-tweets/