Luciano Floridi, a leading philosopher on this idea, goes further to differentiate between the informational friction surrounding older ICT (radio, telephone, television, etc.) and newer ICT affording some resistance. Just as revolutionary communication technology reduced informational friction, modern digital settings may work to both decrease and increase it.
Because informational friction relates to informational privacy, the two may seem conflicting, where achieving a low level of friction and a high level of privacy is impossible. Looking closer at types of data and how they connect to individuals’ privacy may offer some remedy, however, the flux of informational friction continues to complexly relate to progress in informational privacy.
Friction and ICTs
Information and communication technologies influence the amount of friction in the ongoing transaction of information. The ways in which ICTs can change the flow of information is endless and are often times a hybridization. The ICTs that were catalysts for the digital age tend to only demonstrate an increase in available data and a subsequent decrease in informational friction. Contrarily, many newer ICTs allow for methods to both increase and decrease this friction. Anonymity, although minorly involved with pre-digital technology, has become increasingly significant with recent technology. Its presence plays an important role in both privacy and informational friction. Not only do ICTs set new precedents for available information, decreasing the informational friction, they may also provide settings, including anonymity which can, in turn, increase informational friction.
Pre-Digital ICTsPre-digital ICTs tend to offer new affordances that subsequently  Inventions such as the printing press, telephone, and radio, serve to aid in the progress and sharing of information. These older, pre-digital technologies do not have some of the data control affordances that the digital world utilizes like encryption, authorization, firewalls and more. Because of this, they commonly grapple with a clearer relationship between the amount of collectible data and informational friction.
Digital ICTsAs stated before, digital ICTs offer tools for privacy that older ICTs might not.
Informational Friction in Financial Markets
Informational Friction has become especially prevalent in the globalization of specific markets. This globalization exposes market participants who face informational frictions specifically regarding supply and demand as well as inventory of specific oils, silvers, and golds.  Informational frictions overall have affected these markets supply and demand. Information Frictions also affect the labor and credit markets. Because of the affect that information frictions have had on the financial market, researchers and economists are now taking them into account when creating economic models.
Kathleen A. Wallace, the professor of Philosophy at Hofstra University defined anonymity as when a given set of traits about a person is not coordinatable to identify the person of interest. In the current informational environment, the use of anonymity in alignment with ICTs may also offer a combination of privacy and informational friction. Compared to face-to-face interactions and telegraphic communications, it is easier for individuals to conceal their personal traits or even create fake personas in online communities. Setting up most email accounts don't require the input of any personal information and at the end of 2018, there are approximately 116 million fake accounts on Facebook.
In addition, with the ubiquity of ICT, it leads to asymmetry in the degree of informational friction and anonymity experienced by the participants and the monitors of human social construct. Traditionally, due to the expansiveness and complexity of our social environment, individuals within the environment experience similar degrees of anonymity. However the rise of ICT gave certain individuals and organizations in our social environment, including large corporations and governments, greater monitoring capabilities and decreases informational friction to their advantage.
Ethical issues surrounding privacy, have continued to become more demanding as ICTs affect informational friction. Informational friction often correlates to the level of informational privacy. Individuals or groups who are able to achieve a higher level of privacy by limiting the available knowledge, are increasing the informational friction. The idea of informational friction becomes a middle-man between personal data and the collection of it, where the presence or absence of informational friction is somewhat decisive in user control and privacy. These technologies have continued to decrease informational friction, and thus privacy, yet newer ICTs hold affordances to simultaneously increase friction and privacy. A study conducted in 2011 investigated privacy expectations that personal-data-collecting organizations and groups are presumed to uphold. The findings indicated that both a greater level of familiarity (between the recipient and the individual who's personal data was collected) and a greater level of informational friction yielded a positive influence on the likelihood that the disclosure of the collected information would be in accordance to privacy expectations. The presence of informational friction, however, can often make user interaction with their data more difficult.
Individuals would ideally want the benefits from both having the greatest level of information progress with the lowest amount of informational friction as well as the highest level of informational privacy and protection. These things may work against each other, however, Floridi proposes that if data is separated into “arbitrary” (factual and easily shared information like a name) and “constitutive” (intimate details attributed to a person’s self-identity) the task of offering privacy through protecting users’ identity becomes focused on the latter while continuing to promote the sharing and collection of other information. Other authors on information privacy have proposed similar ideas of focusing on the data that is significant to individuals' self-identity. This information privacy theory is one attempt to increase privacy for the subset of data that is credited to self-identity while decreasing the informational friction for all other data.
Whether we look at types of data differently with weighted priorities for protection or not, there are clear issues surrounding the balance between decreasing the informational friction and maintaining a sense of informational privacy. Ethical concerns enter in deciding where lessening the informational friction will sacrifice privacy and protection or cases of the opposite, where allowing control over personal data creates a large amount of friction in the flow of information.
- Floridi, L., Four challenges for a theory of informational privacy, Ethics and Information Technology, 2006, 109–119.
- Barn, B., An Approach to Early Evaluation of Informational Privacy Requirements, ACM, 2015, 1370-1375.
- Floridi, L., The Fourth Revolution: How the Infosphere is Reshaping Human Reality, Privacy, Oxford University Press, 2014, 101-128.
- Russo, F., Digital Technologies, Ethical Questions, and the Need of an Informational Framework, Philos. Technol., 2018.
- "INFORMATIONAL FRICTIONS AND COMMODITY MARKETS" Michael Sockin, Wei Xiong. NATIONAL BUREAU OF ECONOMIC RESEARCH, March 2013.
- Wallace, Kathleen., 2008. "Online Anonymity". The Handbook of Information and Computer Ethics. pg 168
- Martin, K., "TMI (Too Much Information): The Role of Friction and Familiarity in Disclosing Information", 2011, 1-32
- Shoemaker, D., Self-exposure and exposure of the self: informational privacy and the presentation of identity, 2009.