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Wattpad's homepage - "Discover a world of unlimited stories"
Community students, professionals, etc.
Membership Need to create an account to join (through e-mail or Facebook)
Privacy features that support privacy
Self Identity features that support identity
Features online reading and writing community
Launch Date 2006

Wattpad is a social networking mobile site for aspiring writers, editors, and avid book readers based in Toronto, Canada. Wattpad is also a database of over 5 million self-published stories that anyone can read and comment on. The subjects of the stories include horror, fantasy, non-fiction, science fiction, and many other subjects[1].


Wattpad was created in 2006 in Toronto, Canada as a partnership between Allen Lau [2] and Ivan Yuen. In February 2007, Lau and Ivan created a mobile application of Wattpad that was supplied with 17,000 stories through an e-book project entitled Project Gutenburg [3]. Project Gutenberg is a long-running organization that started in 1971. Their primary goal is to encourage ebook reading through the maintaining and distribution of copyright-free books. In the year 2009, Wattpad's mobile application expanded to mobile platforms such as BlackBerry [4], iPhone [5], and the iPad [6]. Now Wattpad is a social community of readers and writers where nearly 500,000 books are created every month.

Recent Funding/Rewards

In September 2011, Wattpad received 3.5 million dollars in funding from Union Square Ventures [7]. Union Square Investors has also been an investor of MySpace (see Social Networking). Other investing companies that support Wattpad are W. Media Ventures and Golden Venture Partners.

In December 2011, Wattpad was nominated and won an award on the subject of "innovative digital media" at an event called CIX [8]. The CIX (Canadian Innovation Exchange) is Canada's people choice awards for start-up companies. The companies nominated for these awards are recognized for successful and innovative business strategies and start-ups. Within the same year as 2011, Ivan Yuen was selected to be part of the Deloitte Impact Infused Program [9]. The program selects ten entrepreneurs in the Canadian start-up business market and gives them special resources and training to increase their chances of supporting and/or creating their business.

Wattpad's most recent round of funding took place in January of 2018 when Tencent, the company that developed Wechat, invested 61.25 million CAD to Wattpad. This led the pre-money evaluation for Wattpad to rise to 438 million CAD and brought in more investors in BDC Capital IT Venture Fund, Kickstart Ventures in the Philippines, The Peterson Group, and Raine Ventures. [10] This was significant beyond financial implications, as it solidified relations between Wattpad and Asian markets.

Featured Pages

Wattpad features a list on the front page called the "What's Hot List." The stories placed on the list are selected through the highest number votes. The list changes daily due to an ongoing voting process. According to the profiles that exist in Wattpad, most of the authors on the appear to be inspired, teenagers.

Wattpad also has a "Featured Story" list on the site. The stories selected for this list are read and hand selected by staff members of Wattpad. Most of the authors that are selected are well established professional e-book writers that self-publish their own work.

Notable Writers

A photo of Margaret Atwood

Margaret Atwood [11] has been a long time supporter of Wattpad and its cause. Margaret Atwood is a novelist, writer, essayist, literary critic, and a poet. She is one of the most notable writers in Canada, claiming a very extensive list of awards and creating multiple writer's organizations. She is also a promoter of environmentalism.

A photo of Abigail Gibbs

Abigail Gibbs [12] is a Wattpad writer from Brixham, Devon, in the U.K. She started writing her book, The Dark Heroine when she was 14. Now at 18 through Wattpad, she amassed a very large amount of readers and over 17 million hits. She has recently signed a six-figure deal with HarperCollins, a publishing company in Britain and America. Her book was inspired by the Twilight series by Stephenie Meyer.

A photo of Brittany Geragotelis

Brittany Geragotelis [13]is an editor for a magazine entitled "American Cheerleader [14]." She is famous on Wattpad for writing a popular story entitled "Life's a Witch." The story currently has over 20 million reads. She has decided to self-publish her own work.


Wattpad host a series of small contests through the community page. The annual awards contest is called the Watty Awards [15]. The Watty awards were started in 2011 and are broken down into three divisions in order to give users of varying ability a chance to win. The three levels are Popular, On The Rise, and Undiscovered. Anyone with a Wattpad account can enter the contest.

In collaboration with Margaret Atwood, another contest has been created. The new contest is called the "Attys" awards. The Attys is a poetry contest that gives writers a chance to compete in 2 different categories: an "Enthusiast" or a "Competitor." 2012 marks the first year of the contest. Submissions end at the end of October. The judging panel consists of ten Toronto based notable writers and artist.

Ethical Concerns

Copyright Infringement

Some community pages and news pages have named Wattpad as "Literato's Pirate Bay" [16]. This name has come into fruition through a number of writers who used Wattpad to create digital copies of famous novels such as the Twilight series and Harry Potter [17]. Many authors including Stephanie Meyer, J.K. Rowling, and Stephen King, have become more active in patrolling sites like Wattpad for illegal copies of their work and demanding that Wattpad erases those books from their database. Wattpad has responded by erasing the illegal copies as quickly as possible. In April 2009, Wattpad launched an "Authors in Charge" program, which was designed to allow authors or their representatives to directly remove copyright infringing material from the site. However, this program was designed specifically for authors with published books for sale[18].

Future Facing

In the last few years, Wattpad has undergone a series of significant changes with the ultimate goal of expanding into more geographical areas and gaining users. Their forward-facing goal is to incorporate machine learning and interactive storytelling more deeply into Wattpad, as well as to further pursue their presence in television, film, digital media, and publishing. They are looking to use the large investment they received to accomplish these goals, as well as to grow the company in general from their current 130 employee count. [19]

In addition to broad expansions, Wattpad has targetted specific geographic locations where it hopes to focus efforts on expansion in the coming years. They currently have offices in Toronto and Los Angeles, but after Tencent's investment in them, they are looking to penetrate the Chinese and broader Southeast Asian markets. Wattpad will be carrying out this expansion through their Wattpad Studios division, and have already taken a major and tangible step in onboarding Dexter Ong to lead Asian operations from Hong Kong. They will be combining their two expansion goals of geographic location and moving into other media channels by partnering with Chinese companies to create content for film, television, print, and other digital media. [20]

Wattpad Premium

See Also

Social Networking


  1. http://www.wattpad.com/about
  2. http://www.makingthingsoutofnothing.com/
  3. http://en.wikipedia.org/wiki/Project_Gutenberg
  4. http://en.wikipedia.org/wiki/BlackBerry
  5. http://en.wikipedia.org/wiki/IPhone
  6. http://en.wikipedia.org/wiki/IPad
  7. http://gigaom.com/2011/09/12/union-square-backs-wattpad-to-make-reading-more-social/
  8. http://www.itbusiness.ca/it/client/en/home/news.asp?id=65192
  9. http://www.deloitte.com/view/en_CA/ca/pressroom/ca-pressreleases-en/58b44ca2284c3310VgnVCM3000001c56f00aRCRD.htm
  10. Pitchbook. https://my.pitchbook.com/profile/52773-22/company/profile#news
  11. http://en.wikipedia.org/wiki/Margaret_Atwood
  12. http://www.dailymail.co.uk/news/article-2201767/Wattpad-Abigail-Gibbs-18--secures-figure-sum-vampire-novel-inspired-Twilight-saga.html?openGraphAuthor=%2Fhome%2Fsearch.html%3Fs%3D%26authornamef%3DLarisa%2BBrown
  13. http://en.wikipedia.org/wiki/Wattpad
  14. http://www.americancheerleader.com/
  15. http://www.wattpad.com/watty2011
  16. http://www.theregister.co.uk/2009/03/09/wattpad_iphone/
  17. http://www.nytimes.com/2009/05/12/technology/internet/12digital.html?_r=1&
  18. http://en.wikipedia.org/wiki/Wattpad#Copyright_violation_controversy
  19. Pitchbook. https://my.pitchbook.com/profile/52773-22/company/profile#news
  20. Anderson, Porter. "Wattpad Studios Formalizes Asian Expansion, Placing Dexter Ong in Hong Kong" https://publishingperspectives.com/2018/04/wattpad-studios-asia-expansion-hong-kong-dexter-ong/

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