Difference between revisions of "Zynga"

Revision as of 16:16, 4 December 2012 (view source) Mstuart (Talk | contribs) (→‎List of Gameshttp://company.zynga.com/games/mobile-games) ← Older edit		Revision as of 16:17, 4 December 2012 (view source) Mstuart (Talk | contribs) (→‎List of Gameshttp://company.zynga.com/games/mobile-games) Newer edit →
Line 26:		Line 26:
	===List of Games<ref>http://company.zynga.com/games/mobile-games</ref>===		===List of Games<ref>http://company.zynga.com/games/mobile-games</ref>===
−	{{columns-list|3|	+	{{resource|{{columns-list|3|
	* ''Ayakashi:Ghost Guild''		* ''Ayakashi:Ghost Guild''
	* ''Blackjack''		* ''Blackjack''
Line 78:		Line 78:
	* ''Zynga Slingo''		* ''Zynga Slingo''
	* ''Zynga Slots ''		* ''Zynga Slots ''
		+	}}
	}}		}}

---

Revision as of 16:17, 4 December 2012

ZYNGA

Get More Play zynga homepage Type Social Game Services Provider Launch Date 2007 Status Active Product Line Games Platform Social Networking Apps iOS Android Website www.zynga.com

ynga is a company which has created several popular social media games. Zynga's games can be played on operating systems like iOS 6 and Android, as well as on the Internet through social media sites like Facebook and Google +. Zynga's mission statement is "Connecting the world through games". It was recently reported that Zynga has over 240 million monthly active users, in over 175 different countries around the world. ^[1] Most of the games Zynga offers are free, however players may also use a credit card or a service such as PayPal to buy virtual currency to purchase in-game virtual goods that enhance, extend, or accelerate gameplay. ^[2]

History

Mark Pincus founded Zynga in 2007 and named the company after his American Bulldog, Zinga. It's headquarters are located in San Francisco, California. Zynga also now has total of 13 studios worldwide, including offices in Sunnyvale, Los Gatos, Los Angeles, Boston, Baltimore, Bangalore, Beijing, and Tokyo. ^[3] Other important "founding fathers" of Zynga include Eric Schiermeyer, Michael Luxton, Justin Waldron, Kyle Stewart, Scott Dale, Steve Schoettler, and Andrew Trader. Today, Zynga has roughly over 2,800 full and part-time employees. ^[4]

Games

Zynga's first game created was Zynga Poker a Texas Hold'em style of online poker gaming. Zynga currently holds 4 of the top leaderboard positions for most monthly active users on Facebook in Cityville, Farmville, Texas Hold'em Poker, and Empires & Allies. ^[5] Zynga currently has 17 Facebook games as well as 15 mobile-title games. Zynga's popular mobile games include Words With Friends, Scrabble With Friends, Hanging With Friends, Mafia Wars, and Zynga Slots. When Zynga acquired omgpop the popular DrawSomething game was added to a the growing list of Zynga games. Zynga's games are available on a number of global platforms, including Facebook, Zynga.com, Google+, Tencent, Apple iOS and Google Android.

List of Games^[6]

Revenue and Growth

Within just the last five years of being founded, Zynga has generated more than $1.5 billion in revenues. This is a huge amount of growth for a small-scale IPO. It is now trying to seize the leading share of a $9 billion virtual goods market that it believes could triple in the next five years. Since its start, the company has received a total of $519 million in funding from individuals and companies alike. Suprising to many, less than 10% of Zynga's revenue comes from advertising, while 36% comes from use outside the United States. On October 5, 2010 Bonfire Studios was acquired by Zynga. This makes Bonfire Studios renamed Zynga Zynga Dallas. ^[7] In December 2011, Zynga began officially trading on NASDAQ under the ticker ZNGA. Shares for the company were initially set at $10, in March 2012 they peaked to just under $15. However, recently Zynga's stock prices have dropped and have been closing in the $2-$3 range for the past couple of months. ^[8]

Future

With Zynga's stock plummeting in values, it's earnings were missed this year. CEO Mark Pincus explains one reason for this, due to changes that Facebook made to how it promotes games on its platform. Zynga officials said that Facebook is promoting newer games over older games, which decreased engagement on Zynga’s older titles. Zynga's older titles such as Farmville and Cityville are some of the most popular online games, and since their popularity has fallen the company as a whole is suffering. Also, after Zynga acquired DrawSomething from omgpop for $180 million it "underperformed" and the number of users has been rapidly decreasing. Zynga is addressing each of these areas. CEO Pincus states that "in the future, look for more hits on the desktop, mobile and gambling games, as well as Zynga’s new third-party platform".^[9]

References

1. ↑ CrunchBase: Zynga
2. ↑ Zynga Inc. Company Profile
3. ↑ Zynga
4. ↑ Number of Employees ZNGA
5. ↑ Zynga’s Journey From Founding to IPO
6. ↑ http://company.zynga.com/games/mobile-games
7. ↑ History of Zynga Inc
8. ↑ How Zynga Grew
9. ↑ Why Zynga's Earnings Missed

External Links

• Zynga Official Website
• Zynga Twitter
• Zynga Wikipedia Article

(back to index)