Difference between revisions of "Zynga"
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| − | Zynga is a company which has created several popular social media games. Zynga's games can be played on operating systems like iOS 6 and Android, as well as on the Internet through social media sites like Facebook and Google +. Zynga's mission statement is "Connecting the world through games". It was recently reported that Zynga has over 240 million monthly active users, in over 175 different countries around the world. <ref name="ref"> [http://www.crunchbase.com/company/zynga CrunchBase: Zynga] </ref> Most of the games Zynga offers are free, however players may also use a credit card or a service such as PayPal to buy virtual currency to purchase in-game virtual goods that enhance, extend, or accelerate gameplay. <ref>[ | + | Zynga is a company which has created several popular social media games. Zynga's games can be played on operating systems like iOS 6 and Android, as well as on the Internet through social media sites like Facebook and Google +. Zynga's mission statement is "Connecting the world through games". It was recently reported that Zynga has over 240 million monthly active users, in over 175 different countries around the world. <ref name="ref"> [http://www.crunchbase.com/company/zynga CrunchBase: Zynga] </ref> Most of the games Zynga offers are free, however players may also use a credit card or a service such as PayPal to buy virtual currency to purchase in-game virtual goods that enhance, extend, or accelerate gameplay. <ref>[http://www.hoovers.com/company-information/cs/company-profile.Zynga_Inc.43115865bec8017f.html// Zynga Inc. Company Profile]</ref> |
== '''History''' == | == '''History''' == | ||
| − | Mark Pincus founded Zynga in 2007 and named the company after his American Bulldog, Zinga. It's headquarters are located in San Francisco, California. Zynga also now has total of 13 studios worldwide, including offices in Sunnyvale, Los Gatos, Los Angeles, Boston, Baltimore, Bangalore, Beijing, and Tokyo. <ref>[ | + | Mark Pincus founded Zynga in 2007 and named the company after his American Bulldog, Zinga. It's headquarters are located in San Francisco, California. Zynga also now has total of 13 studios worldwide, including offices in Sunnyvale, Los Gatos, Los Angeles, Boston, Baltimore, Bangalore, Beijing, and Tokyo. <ref>[http://zynga.com// Zynga]</ref> Other important "founding fathers" of Zynga include Eric Schiermeyer, Michael Luxton, Justin Waldron, Kyle Stewart, Scott Dale, Steve Schoettler, and Andrew Trader. Today, Zynga has roughly over 2,800 full and part-time employees. |
== '''Games''' == | == '''Games''' == | ||
| − | Zynga's first game created was Zynga Poker a Texas Hold'em style of online poker gaming. Zynga currently holds 4 of the top leaderboard positions for most monthly active users on Facebook in Cityville, Farmville, Texas Hold'em Poker, and Empires & Allies. Zynga currently has 17 Facebook games as well as 15 mobile-title games. Zynga's popular mobile games include Words With Friends, Scrabble With Friends, Hanging With Friends, Mafia Wars, and Zynga Slots. | + | Zynga's first game created was Zynga Poker a Texas Hold'em style of online poker gaming. Zynga currently holds 4 of the top leaderboard positions for most monthly active users on Facebook in Cityville, Farmville, Texas Hold'em Poker, and Empires & Allies. <ref>[http://mashable.com/2011/07/01/zynga-ipo-infographic// Zynga’s Journey From Founding to IPO ]</ref> Zynga currently has 17 Facebook games as well as 15 mobile-title games. Zynga's popular mobile games include Words With Friends, Scrabble With Friends, Hanging With Friends, Mafia Wars, and Zynga Slots. |
When Zynga acquired omgpop the popular DrawSomething game was added to a the growing list of Zynga games. Zynga's games are available on a number of global platforms, including Facebook, Zynga.com, Google+, Tencent, Apple iOS and Google Android. | When Zynga acquired omgpop the popular DrawSomething game was added to a the growing list of Zynga games. Zynga's games are available on a number of global platforms, including Facebook, Zynga.com, Google+, Tencent, Apple iOS and Google Android. | ||
Revision as of 19:36, 5 October 2012
Zynga is a company which has created several popular social media games. Zynga's games can be played on operating systems like iOS 6 and Android, as well as on the Internet through social media sites like Facebook and Google +. Zynga's mission statement is "Connecting the world through games". It was recently reported that Zynga has over 240 million monthly active users, in over 175 different countries around the world. [1] Most of the games Zynga offers are free, however players may also use a credit card or a service such as PayPal to buy virtual currency to purchase in-game virtual goods that enhance, extend, or accelerate gameplay. [2]
Contents
History
Mark Pincus founded Zynga in 2007 and named the company after his American Bulldog, Zinga. It's headquarters are located in San Francisco, California. Zynga also now has total of 13 studios worldwide, including offices in Sunnyvale, Los Gatos, Los Angeles, Boston, Baltimore, Bangalore, Beijing, and Tokyo. [3] Other important "founding fathers" of Zynga include Eric Schiermeyer, Michael Luxton, Justin Waldron, Kyle Stewart, Scott Dale, Steve Schoettler, and Andrew Trader. Today, Zynga has roughly over 2,800 full and part-time employees.
Games
Zynga's first game created was Zynga Poker a Texas Hold'em style of online poker gaming. Zynga currently holds 4 of the top leaderboard positions for most monthly active users on Facebook in Cityville, Farmville, Texas Hold'em Poker, and Empires & Allies. [4] Zynga currently has 17 Facebook games as well as 15 mobile-title games. Zynga's popular mobile games include Words With Friends, Scrabble With Friends, Hanging With Friends, Mafia Wars, and Zynga Slots. When Zynga acquired omgpop the popular DrawSomething game was added to a the growing list of Zynga games. Zynga's games are available on a number of global platforms, including Facebook, Zynga.com, Google+, Tencent, Apple iOS and Google Android.
Revenue and Growth
Within just the last five years of being founded, Zynga has generated more than $1.5 billion in revenues. This is a huge amount of growth for a small-scale IPO. It is now trying to seize the leading share of a $9 billion virtual goods market that it believes could triple in the next five years. Since its start, the company has received a total of $519 million in funding from individuals and companies alike. Suprising to many, less than 10% of Zynga's revenue comes from advertising, while 36% comes from use outside the United States. In December 2011, Zynga began officially trading on NASDAQ under the ticker ZNGA. Shares for the company were initially set at $10, in MArch 2012 they peaked to just under $15. However, recently Zynga's stock prices have dropped and have been closing in the $2-$3 range for the past couple of months.
