Yelp Reviewing

Yelp is an app that allows users to rate restaurants, businesses, and companies based on their experiences. They determine a rating based on the number of stars they click on. They can choose between 1-5 stars and every time someone looks up that business/restaurant/company, they are able to view all the ratings from previous people. However, Yelp only provides a user with 3 ratings at first. While the ratings show up based on how recent they were posted, a company can “mask” negative reviews by paying yelp to hide the bad reviews. In other words, the 3 reviews on the main page aren’t necessarily bad, but once you click on “See more reviews”, bad reviews can come up, even if they are the most recent ones. Most people are unaware of this situation, but if you log onto Yelp yourself, you’ll see the reality of it.