Virtual Magic Kingdom
Virtual Magic Kingdom (VMK) was a free, online MMO game developed by Disney in 2005 as part of the 50th-annivesary for Disney Parks. The game mimicked real-life features of the Disney parks in Florida and California, including Frontierland, Tomorrowland, and Main Street. VMK players used a avatar to explore, chat, play mini-games, and ultimately earn in-game credits to purchase items and clothing for their avatar. VMK was shut down in 2008, three years after the promotion began.
Gameplay
Monitoring and Safety
Due to the game’s young target audience, specific restrictions were placed on gameplay. Swear words, names and locations were outright banned, as well as other words, such as “hot.” However, many players developed in-game slang to work around these limitations (e.g., substituting words, using acronymns to spell names). To support the monitoring, the game was only open between the hours of Additionally, the game was only open between the hours of 7am–10pm PST.
