Difference between revisions of "The Big Four"
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As international governments struggle to regulate these multinational corporations, the Big Four face many antitrust allegations. Antitrust is legislation that prevents or controls trusts and other monopolies from dominating the market in efforts to promote competition in business. (Oxford Languages citation) | As international governments struggle to regulate these multinational corporations, the Big Four face many antitrust allegations. Antitrust is legislation that prevents or controls trusts and other monopolies from dominating the market in efforts to promote competition in business. (Oxford Languages citation) | ||
| − | ==Anticompetitive Practices== | + | ===Anticompetitive Practices=== |
| − | ==Big Data & Privacy Violation== | + | ===Big Data & Privacy Violation=== |
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| + | ==References== | ||
Revision as of 11:43, 12 March 2021
The Big Four – also known as “GAFA” (Wiki citation) and “The Four Horsemen” (Wiki citation) – is the grouping of Google (Alphabet), Amazon, Facebook, and Apple. While other big tech companies, such as IBM and Microsoft, have been seen in other similar groupings, the Big Four all contain a specific characteristic that separates them from the pack: they are “driving the consumer revolution in the minds of the consumers” (Wiki citation). Through the use of artificial intelligence, data manipulation, and avoidance of legislative accountability, the Big Four are sculpting consumer behavior, persuading individuals to act in the best interest of their organization rather than the best interest of society.
Contents
Who are "The Big Four"?
Ethical Concerns: Antitrust
As international governments struggle to regulate these multinational corporations, the Big Four face many antitrust allegations. Antitrust is legislation that prevents or controls trusts and other monopolies from dominating the market in efforts to promote competition in business. (Oxford Languages citation)
