Social media's effects on adolescent girls' body image

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Summary

Social media’s effects on adolescent girls' body image is associated with body dissatisfaction and dangerous behavior. [1] The unproductive behaviors and obsessions typically associated with social media use range from compulsively evaluating one's body to engaging in unhealthy fad diets. Moreover, these practices can escalate into clinically recognized physical self harm, like eating disorders. [2] Arguably equally as serious, severe disappointment with one’s body may lead to dysfunctional eating patterns that create pathways toward depression.​​ [3] These findings contribute to the growing conversation regarding major ethical concerns with anything that may lead to young people developing a mental illness. Reactions to media can vary because of factors like the social networking platform, the built environment of the individual, the individual's ethnicity or race, presence or lack of protective factors, whether social media influencers are human or CGI, and more. Considering that adolescent girls are at the intersection of youth and femininity, social scientists and community members alike have shown concern for the ethical implications of social media’s effects on this group in particular. For instance, the period of human adolescence involves the process of physical and mental development. Because young people’s brains are still developing, they can be especially susceptible to being misled by media portrayals and body image messaging. [4] Additionally, the gendered aspect of the demographic is relevant because possessing a marginalized gender identity can influence the way social processes manifest. While literature on this specific demographic has risen significantly in recent years, continuing research is a priority given the ever evolving nature of technology.​​ [5]

Relevance of Demographics

This specific grouping of adolescent girls is of interest to those studying the effects of social networking for multiple reasons. By understanding the intersectionality of identities such as femininity and young age, research has been able to cater to the specific ways communities can support groups that are identified as being at a higher risk for manipulation and misleading advertising.

Axis of Gender

Gender expression is an identity of interest to social scientists because there is a notable discrepancy in the effect that media use had on body image in boys compared to girls. A 2013 study from University of Minnesota showed that girls of this age have higher levels of body dissatisfaction as compared to their male counterparts. With that being said, this study has multiple limitations, the most prominent one being in its adherence to the gender binary (produced no data on intersex or non-binary individuals). [6] This limitation was not unique to this study: the available literature that evaluates gender difference in body image tends to exclude genders that fall beyond the binary. Because of this, most published journals include a paragraph on how continuing research is critical to add the currently incomplete data. [7]

Axis of Age

As for the relevance of the age of this demographic, in the last 20 years, adolescents as a whole have increased their online presence rampantly. [8] This staggering increase in exposure to media has made this age group a focus in numerous studies; epidemiological statistics from the Association for Child and Adolescent Mental Health suggests that in a 24 hour period, on average, this age group spends more of their time using electronics than sleeping. [9] Additionally, due to adolescence being a period of physical and mental development, confusion with body image can be heightened. Moreover, cognitive function like judgment and decision making is lowered due to an underdeveloped prefrontal cortex. [10] This means that this particular age group is potentially extra vulnerable to addiction to social networking sites, a habit that is associated with depression and isolation. [11] Not only is addiction a possibility when heavily engaging with this material, but the combination of this and a marginalized gender identity spotlights the cause for growing ethical concerns about adolescent girls’ use of social networking sites.

The Essentially Unattainable Beauty Standard

Many experts cite the over representation of people who are the beauty standard (and thus the under representation of those who fall short of these standards) to be a top cause for body dissatisfaction.​​ [12] The beauty standard in America is an evolving concept that historically has placed thinness, eurocentricity, and wealth at its epicenter.​​ [13] The ethical issue that comes along with the beauty standard, aside from its inherently exclusionary nature, is that in combination with modern day plastic surgery and digital editing technology like photoshop, the bar for what is beautiful is constantly raised through deceptive media practices or denial of surgical intervention. [14]

In terms of how this manifests dangerously on social media, social media networks like Instagram often showcase bodies without a disclosure of whether the photo is edited or if the person in the picture has received cosmetic work. In contrast to strict regulations about add and sponsorship disclosures on social media, there is no accountability or moderation for people who present their body misleadingly as its natural state. This puts adolescent girls, who are viewing this content and assuming it is all natural and unedited, at risk. Without the age and experience to know what is fake and what is not, they are potentially going to believe that they have to live up to impossible beauty standards that they see represented on social media. Moreover, when one's body image perception does not match their perception of their personal ideal, it can result in disordered eating such as obesity, anorexia, and bulimia.​​ [15]

Overview of Relevant Literature

In the present media environment, social networking sites accelerate the distribution of bodies considered ideal; a 2021 meta-analysis of more than 20 experimental studies found that exposure of images on social media depicting the ideal appearance cause users to have a moderately negative body image effect. [16] Social Networking Sites like Instagram, Facebook, TikTok, Pinterest, and Twitter all have been evaluated to see their individual and combined effects on female, adolescent users. Notably, the data from a 2015 study coming from the University of Amsterdam showed that body dissatisfaction does not predict how much one will use social media.[17] This relationship is crucial to understand the direction of the cause-affect nature of body dissatisfaction and media usage in adolescent girls. The discovery clarifies that social media is not being sought out by people with poor body image. Rather, social media causes people to develop body dissatisfaction and poor body image. [18] Additionally, a study from the University of Miami found that maladaptive usage, such as using Facebook to make social comparisons between self and peers and seek negative feedback from peers, were associated with higher than usual body dissatisfaction. These findings suggest that social media is, in fact, as potentially harmful as previous research suggests. [19] Further, in the last two decades, more than 16 studies have confirmed the association between body dissatisfaction and social media presence for adolescents. [20]

Conflicting data

While ample accredited and peer reviewed studies have shown that social media has poor effects on the body image of adolescent girls, there are other well researched opinions regarding this issue. To fully understand all the dynamics of the relationship between media and self image, it is important not to overlook the data, even if it is in the minority, that shows possible benefits of adolescent well-being that social media networks make available. For instance, one study published in the Journal of Clinical Child Psychology and Psychiatry showed that some adolescents utilize social media to promote their mental health. [21] Additionally, they rationalized this usage by drawing connections to the field of developmental psychology. This field regards the presence of strong peer relationships, social skills, and support networks as vital for averting the onset of mental health conditions and promoting overall well-being. This need for connection, as evidenced by the study, is oftentimes facilitated by social networks and therefore, provides examples of social media positively impacting the psychology of adolescent girls. In fact, during some discussions throughout the study, multiple adolescents disclosed that they use social media as a protective factor quite often. [22]

Mitigating Factors of Body Dissatisfaction

Partly as a reaction to the increase in dialogue about ethical issues regarding social media and adolescent body image, some research has focused on factors that alleviate feelings of body dissatisfaction. There are multiple different tactics proven to combat negative effects of social media usage.

Body Positive Imagery & Protective Factors

One strategy is increasing user’s exposure to body positive imagery. In a study that examined the efficacy of micro interventions on body image, researchers found that small changes like viewing body positive Facebook posts for a few weeks improved participants' body image.[23] Another factor that can combat undesirable effects on body image are protective factors. Protective factors can include parental support, parental guidance, and self appreciation.[24] There is also preliminary empirical evidence supporting media literacy being a protective factor for body image but researchers want more exploration to see how social media literacy skills may impact different groups.[25]

CGI Influencers

Portrait of LilMiquela [26]

The presence of virtual influencers brings up new avenues for social media technology and ethically positive platforms. For instance, the CGI influencer who goes by the name Miquela has a considerable online presence on multiple social networking media apps (She has amassed 3 million Instagram followers under the account @lilmiquela), despite not being a living human. One study from the Chongqing Technology and Business University in Chongqing, China found that the presence of virtual influencers like Miquela mitigated some of the body dissatisfaction that occurs in a parasocial relationship between two humans. Participants enrolled in the study who viewed the virtual influencer’s posts reported significantly lower scores in appearance anxiety than those who viewed real, human influencers.​​ [27] Head researcher FengyiDeng concluded that adolescent girls on social media are less negatively impacted by CGI influencers. This discovery provides new directions for social media technology. Specifically, exploring ways to limit the harm perpetuated by comparisons to human influencers who portray their body, pictures, and life as real.​​ [28] Some speculate that implementation of virtual influencers for marketing will make it possible to ethically expose such media to adolescents. ​[29]

Positive Mother-Adolescent Relationship

Researchers of a 2019 study published in the Journal of Youth and Adolescence did not believe that social media is fully responsible for this effect and rather that the environment an adolescent is in has a greater impact on their body satisfaction. This study, which was composed of participants that were students from ages 12 to 19 years old, discovered a pattern where the association between body dissatisfaction and social media use was weaker in participants who reported having a more positive mother adolescent relationship. It should be noted, though, that researchers were not able to fully conclude that positive parental relationships mitigate effects from social media because the observable difference was only present in the mother-adolescent relationship but not the father-adolescent relationship (the study didn’t include any non-binary parental role). ​[30]

Photoshop

There are other technological factors aside from media platforms themselves that can contribute or prevent harm in the form of negative body image effects. The emergence of photoshop has caused discussion surrounding the ethics of exposing children to photos that perpetuate unattainable beauty standards. A between-subject experiment from the Behavioural Science Institute in the Netherlands repeatedly exposed 14-18 year old girls to either untouched photos or photos manipulated by photoshop. Results revealed that exposure to Instagram photos that had been tampered with led directly to a lower body image.​[31] Results also showed that the majority of the girls in the study could not tell what photos were manipulated. This pattern raised even more ethical concerns about this age group viewing such content.​[32] Due to similar types of concerns, not only institutions but entire countries, such as Norway, has been the first to nationally ban undisclosed paid posts that depict photoshopped pictures. Their motive is stated “ to reduce body pressure” among young people, specifically adolescents. ​[33]

Effects of race and ethnicity

Intersectionality theory is often used as a framework when dealing with multiplicative identities like race, ethnicity, age, and gender. Because this theory acknowledges one’s social position and identity-stemming risk factors, it is a leading approach to ensuring more positive health outcomes. This framework is particularly relevant to increasing equity among communities that have been historically disenfranchised.​​ [34]

Ethnicity’s Studied Effect

In 2019, a study published in the Hispanic Journal of Behavioral Sciences investigated social media’s influence on body image in Latina adolescents. Latina girls experience intersecting forms of oppression, both on a racial and gendered axis. This particular marginalized position has contributed to this demographic's likelyhood of having poor, preventable health outcomes. Additionally, not much data is available to support this group because their marginalized status often means that researchers ignore Latina adolescents and minimize their outcomes. [35] Furthermore, media representations of Latina women sometimes place a larger than average family emphasis on weight, an unhealthy pressure that contributes to the risk factors for body dissatisfaction and dysfunctional eating in ethnic group. [36]

Race’s Studied Effect

Early research investigating the variations in eating disorder symptoms between Black and White adolescent girls suggests that Black girls tend to go through less body dissatisfaction and disordered eating during adolescence than white women. [37] However, one study out of The Virginia Consortium Program in Clinical Psychology that attempted to replicate past findings evaluated both body dissatisfaction and disordered eating in a large, multiple college wide, diverse sample. This study found that, contrary to previous research, Black college women report less body dissatisfaction and disordered eating than white women. [38] These findings suggest that Black women, in comparison to the rates of white women, may be somewhat protected from experiencing body dissatisfaction and engaging in disordered eating. Furthermore, while many studies choose to evaluate multiple social media platforms at one time, this study chose to individually evaluate both Twitter, Facebook, and Instagram. This is noteworthy because they found that no use of Instagram or Twitter was associated with body dissatisfaction through the sample. But, the application Facebook was found to have uniquely negative effects on both white and Black women. This aligns with the previous finding that white women experience more body dissatisfaction through media use because white women, on average, reported using Facebook much more than Black women. [39]

References

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