Smart Doorbell
Smart doorbells are doorbells that connect to a homeowner’s smartphone via an internet connection and notifies them when someone rings their doorbell. In addition to the normal doorbell sound made in the house, as soon as a visitor presses the button on the doorbell the owner receives a notification on their smartphone. It can also be activated via motion sensors that sense when a person is moving close to the doorbell, mainly on a person’s front porch. Once the doorbell is activated, a person can see and communicate with the visitor remotely through their smartphone app. At first, news and media outlets praised smart doorbells for their increased home security protection, but terms of conditions that go unread which put a lot of liability on the user as well as a series of doorbell-camera hackings and mishaps have raised ethical concerns in recent years.
Contents
History and Growth
The Beginning
One of the most popular and earliest smart doorbells to hit the market was created in 2013, the DoorBot. Pitched on SharkTank in November 2013[1], the Sharks actually passed up on the opportunity to invest because they couldn’t see how it would progress and expand to be in every house in America like the founder Jamie Siminoff claimed. Rebranded in 2014[2] as the Ring Doorbell, it exploded as people saw it as a way to increase home security while they were away from their houses. Siminoff sold the Ring Doorbell in 2018 to Amazon for over $1 billion.[1]
Today, there are many different brands of smart doorbells, however Ring is still at the top of the industry[3] in popularity and sales. Other brands of smart doorbells include Nest, Skybell, Arlo, and Vivint.[3]
Wilshire Park, CA
In 2015, Ring began a marketing promotion that would change homeowners' mentalities from it being a fun toy to an actual home security device that leverages the Internet of Things. They offered to install 500 homeowners in Wilshire Park, CA, a city outside of Los Angeles, their product for free. After the installations, police in the area claimed that home burglaries dropped “astronomically”[4]. Homeowners praised the doorbell for protecting them from what would have surely been a robbery without it. Positive media coverage on smart doorbells exploded, praising the doorbell on is heightened security that gives homeowners control from thousands of miles away.
Sense of Safety
After news of Wilshire Park and stories like it spread across the country, many people made the switch to smart doorbells because they too wanted that security everyone was boasting about. Positive press came from people all over the country as smart doorbells stopped home invasions and package theft in their tracks. Videos of homeowners scaring away potential thieves by speaking to them through their doorbells went viral, and the companies within industry used it to their advantage. Ring, wanting to promote why people should switch to smart doorbells, created a page of these viral videos on their website[5], continue to use first-hand examples of heightened security in their marketing efforts.
Ethical concerns
Spying
When agreeing to any of the smart doorbell’s terms and conditions upon purchasing the product, users agree, for the most part unknowingly, that employees have access to the cached videos that come from the doorbell they are about to install[6]. Obviously, because people do not read terms and conditions in their entirety, many argue that users do not know this and that Ring misleads them. In fact, in January 2020 a Ring employee was fired for “improperly accessing Ring users' video data”.[7]With employees having access to videos of private property, they are likely seeing homeowner’s children playing in the front yard, watching someone change a tire in the driveway, or talking to the neighbor across the street. In a product that claims to increase your home’s security, it is unethical for employees have access to their camera’s footage at all times when its not common knowledge to the average homeowner that this is the case.
Without Consent
Their terms and conditions also state, for legal issues, that a user’s camera cannot point at public streets or neighbors yards[6]. Therefore, if someone’s camera were to point at a neighbor’s lawn, they are illegally recording their neighbor on private property. Most smart doorbell’s terms and conditions state that the person who installed the camera is at fault if legal action is taken[6]. However, the regular, untrained person who threw out the terms and conditions without so much as a glance at them would not know to install the camera to only include their private property. Consequently, for this to be ethical, this information should be in the directions as a person installs their smart doorbell. Simply putting crucial information in the terms and conditions is not enough these days, as it is well known that people do not read them.
Hacking
In addition, cameras connected to the internet are very susceptible to hackers. In December 2019, Ring notified more than 3000 owners asking them to change their passwords and turn on two-factor authentication after exposing their login information online[8]. All someone needs to gain access to the video from smart doorbells is the login information to a person’s smartphone app. From there, they can see the owner’s private property and control the app. Break-ins would be much easier once a hacker has access to their security system.
A mixup within the doorbell company can also create an unintentional hacking situation. In 2016, Ring mixed up two databases which allowed users to “hack” someone else’s camera. Many people reported seeing video feed from someone else’s property, and that they couldn’t see their own property. Seeing live feed from someone else’s property is essentially stalking, and very concerning for a security company to make such a large mistake.
References
- ↑ 1.0 1.1 Mollman, Steve. “Watch: ‘Shark Tank’ Judges Reject the Idea Amazon Spent $1 Billion On.” Quartz, 29 Mar. 2018, qz.com/1217898/watch-shark-tank-judges-reject-jamie-siminoffs-idea-for-ring-that-amazon-just-spent-1-billion-on.
- ↑ Shahmiri, Yassi. “DoorBot Announces Company Rebranding and New, Enhanced Wi-Fi Enabled Video Doorbell.” Cision, 29 Sept. 2014, news.cision.com/ring/r/doorbot-announces-company-rebranding-and-new--enhanced-wi-fi-enabled-video-doorbell,c9651452.
- ↑ 3.0 3.1 Goodreau, Travis, and Andrew Garcia. “Best Doorbell Cameras of 2020: The Best Video Doorbells Reviewed.” SafeHome.org, 23 Mar. 2020, www.safehome.org/doorbell-cameras/best/.
- ↑ Haskins, Caroline. “How Ring Went From 'Shark Tank' Reject to America's Scariest Surveillance Company.” Vice, 3 Dec. 2019, www.vice.com/en_us/article/zmjp53/how-ring-went-from-shark-tank-reject-to-americas-scariest-surveillance-company.
- ↑ Ring. “Crime Prevention.” Ring, tv.ring.com/category/videos/crime-prevention.
- ↑ 6.0 6.1 6.2 Wood, Molly. “New Tech Doorbells Can Record Video, and That's an Ethics Problem.” Marketplace.org, 17 Jan. 2019, www.marketplace.org/2019/01/17/why-doorbell-video-cameras-are-raising-some-ethical-concerns/.
- ↑ Cox, Joseph. “Ring Fired Employees for Watching Customer Videos.” Vice, 8 Jan. 2020, www.vice.com/en_us/article/y3mdvk/ring-fired-employees-abusing-video-data.
- ↑ Wroclawski, Daniel. “3,000 Ring Doorbell and Camera Accounts May Be Vulnerable to Hackers.” Consumer Reports, 19 Dec. 2019, www.consumerreports.org/hacking/ring-doorbell-accounts-may-be-vulnerable-to-hackers/.
