Difference between revisions of "Reddit"

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==History==
 
==History==
 
Launched in 2005, the company was started by two [[Wikipedia:University of Virginia|University of Virginia]] grads, Alexis Ohanian and Steve Huffman in the Y Combinator program. Two others, Christopher Slowe and Aaron Swartz, later joined the team.  
 
Launched in 2005, the company was started by two [[Wikipedia:University of Virginia|University of Virginia]] grads, Alexis Ohanian and Steve Huffman in the Y Combinator program. Two others, Christopher Slowe and Aaron Swartz, later joined the team.  
[[Wikipedia:Conde Nast|Conde Nast]], owner of [[Wikipedia:Wired Magazine|Wired Magazine]] and other popular magazines/websites, acquired Reddit in October of 2006. Reddit competitors included [[Wikipedia:Digg|Digg]], [[Wikipedia:Netscape|Netscape]] and [[Wikipedia:Newsvine|Newsvine]].
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[[Wikipedia:Conde Nast|Conde Nast]], owner of [[Wikipedia:Wired Magazine|Wired Magazine]] and other popular magazines/websites, acquired Reddit in October of 2006. In September 2011, the company changed hands from Conde Nast to its parent company, [[Wikipedia:Advanced Publications|Advanced Publications]]. As part of the new structure, Reddit incorporated and now reports directly to a board, including Alexis Ohanian , Bob Sauerberg (President), Joe Simon (Chief Technology Officer) from Conde Nast, and Andrew Siegel (Senior Vice President, Strategy and Corporate Development) from Advance.<ref>CrunchBase. [http://www.crunchbase.com/company/reddit reddit] Retrieved on 18 April 2016.</ref>
In February 2008, Reddit began experimenting with allowing users to create their own ‘subreddits,’ such as where users post creative and well-designed products, a place for odd facts that users come across in their daily readings, and a place for users to express their anger with comics.
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In September 2011, the company changed hands from Conde Nast to its parent company, [[Wikipedia:Advanced Publications|Advanced Publications]]. As part of the new structure, Reddit incorporated and now reports directly to a board, including Alexis Ohanian , Bob Sauerberg (President), Joe Simon (Chief Technology Officer) from Conde Nast, and Andrew Siegel (Senior Vice President, Strategy and Corporate Development) from Advance.<ref>CrunchBase. [http://www.crunchbase.com/company/reddit reddit] Retrieved on 18 April 2016.</ref>
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[[File:Reddit.GIF|400px|thumb|right|A screenshot of Reddit's home page]]
 
[[File:Reddit.GIF|400px|thumb|right|A screenshot of Reddit's home page]]
  
 
== Structure ==
 
== Structure ==
The content of Reddit is decided solely on how users vote.  An Upvote makes either the submission or comment rise closer to the top of the page (and ultimately the front page, the most popular page on the site). Downvotes act in the opposite way, moving the article away from the top of the page.  The front page of Reddit contains the submissions that were most Upvoted by Redditors, and is the most prominent and trafficked page on the site. The user who submits the post also receives one point of “Karma” for the each of the Upvotes the post receives, and a negative point of Karma for each Downvote. Karma is amassed in each user’s profile, showing “how much good the user has done for the Reddit community.” <ref> Reddit. (n.d.). [http://www.reddit.com/help/faq "Frequently Asked Questions."] Retrieved on 18 April 2016.
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The content of Reddit is decided based on how users vote.  An Upvote makes either the submission or comment rise closer to the top of the page (and ultimately the front page, the most popular page on the site). Downvotes act in the opposite way, moving the article away from the top of the page.  The front page of Reddit contains the submissions that were most upvoted by Reddit users. Reddit is comprised of hundreds of sub-Reddits, each forum narrowly focused on a specific, shared interest. Some popular sub-Reddits include ‘world news’, ‘pictures’, and ‘funny’, which are displayed on the front page for all new users. Anyone can create a sub-Reddit, which enhances the diversity and creates a stronger sense of community on the site.
</ref> Therefore, users with a plethora of Upvotes gain credibility within the Reddit community. Although a user's identity is linked to the user if they wish to be an active member of the community, a registered Reddit account is not required to access most of Reddit's content.  Anyone who visits the site will experience the same read–only access as anyone who is a registered account user.  If a user intends to participate in upvoting and downvoting submission, submitting links, or commenting, then they must become a registered user. <ref> Bergstrom, K. (2011). Don't feed the troll: Shutting down debate about community expectations on Reddit.com. First Monday, 16(8), pp. 10.  </ref>
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=== Sub-Reddits ===
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Reddit is comprised of hundreds of sub-Reddits, each narrowly focused on a specific topic or interest.  It takes a link for sub-reddit pages 30 days to appear on a users homescreen. Some large sub-Reddits include ‘world news’, ‘pictures’, and ‘funny’, which are displayed on the front page for all new users.  Local Reddits also exist for many major universities and cities around the world, allowing users to schedule and generate interest in meetups. Anyone can create a sub-Reddit, which enhances the diversity and creates a stronger sense of community on the site. Often, a sub-Reddit name is prefixed with /r/ to signify its sub-Reddit status.
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== Karma System ==
 
== Karma System ==
 
[[File:0019.jpg|thumb|100px|left|Upvote and Downvote arrows are used to rank posts to the site<ref>funnytshirtfactory.com: "Reddit Arrows" http://funnytshirtfactory.com/index.php/reddit-arrows.html" Retrieved on 16 April 2016</ref>.]]
 
[[File:0019.jpg|thumb|100px|left|Upvote and Downvote arrows are used to rank posts to the site<ref>funnytshirtfactory.com: "Reddit Arrows" http://funnytshirtfactory.com/index.php/reddit-arrows.html" Retrieved on 16 April 2016</ref>.]]
The Karma system acts as a cumulative [[Recommender Systems| recommender system]] in which users receive points, or Karma, for their input to the site. One positive point of Karma is given for each upvote received, and one negative point is given for each downvote.  A user’s Karma score is displayed in their profile page, separated into two categories, comments and submissions.  A user's Karma score indicates to the Reddit community that the submitter is an active user.  Karma scores also indicate how well-respected a user is by the Reddit community.  The higher the karma, the more they are respected and less likely to be considered a spammer.  <ref>Bergstrom, K. (2011). Don't feed the troll: Shutting down debate about community expectations on Reddit.com. First Monday, 16(8), pp. 10. </ref> An upvote is given for users with new, creative, or well-thought out posts or comments. Downvotes are given for multiple reasons as well, such as breaking rules of Redditequette, ofensive material, or irrelevant information. Downvoting due to disagreement of opinion is frowned upon, despite the occurrence happening frequently. [[#"Karma Whoring" and "Circlejerking"| See: "Circlejerking"]]
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The Karma system acts as a cumulative [[Recommender Systems| recommender system]] in which users receive points, or Karma, for their input to the site. One positive point of Karma is given for each upvote received, and one negative point is given for each downvote.  A user’s Karma score is displayed in their profile page, separated into two categories, comments and submissions.  A user's Karma score indicates how active a user is as well as how relatively well-respected a user is by the Reddit community.  The higher the karma, the more they are respected and less likely to be considered a spammer.  <ref>Bergstrom, K. (2011). Don't feed the troll: Shutting down debate about community expectations on Reddit.com. First Monday, 16(8), pp. 10. </ref>  
  
=== Controversy ===
 
Some users believe the Karma system causes problems stemming from people who post or comment in agreement with the majority opinions on the site purely for the purpose of acquiring Karma.  According to a comment from a user who has since deleted his or her account, “Reddit is corrupt, karma invalidates valid opinions in lieu of popularity, in this sense Reddit is a celebration of lowest common denominator thought pieces.” <ref> Anonymous. (07/2011). Reddit.com: "I love Reddit to death, but sometimes I think Reddit would be better off if it just eliminated accumulation of karma for users". WyoBuckeye. [http://www.reddit.com/r/reddit.com/comments/irb53/i_love_reddit_to_death_but_sometimes_i_think/ "I love Reddit to death, but sometimes I think Reddit would be better off if it just eliminated accumulation of karma for users."] 11 July 2011. Retrieved on 18 April 2016. </ref> Another concern with this points system is the existence of users who “re-post” material to gain Karma.  Re-posting is a problem in an environment like Reddit, because it causes content to be recycled and prevents new content from reaching the front page.  A small population of users believe that Reddit would have better and more original content if the Karma system were removed.
 
 
[[File:Cakeday.jpg|300px|thumb|right|Sample Cakeday posts attempting to gain Karma <ref>reddit.com: "Cakeday" http://www.reddit.com/search?q=cakeday&count=25&after=t3_12qoka</ref>.]]
 
A good example of a current trend of Reddit which is believed by some to be a negative impact on the overall community is when a user posts something on the anniversary of their joining the website, known colloquially as a CakeDay due to the slice of birthday cake that appears by their username<ref>unverifieduser. [http://www.reddit.com/r/Parenting/comments/ngsdt/so_today_is_my_cakeday_at_reddit_and_i_present/ "So today is my cakeday at reddit and I present you my kid."] 17 December 2011. Retrieved on 18 April 2016.</ref>. An expectation of Karma began because other Redditors would see the cake symbol and Upvote the CakeDay user automatically. The expected Karma gain has reached such levels of awareness that people even title their posts indicating they don't have any standard CakeDay submissions but have adlibbed a submission in hopes of taking advantage of the anniversary. These submissions have reached the front page of Reddit and many complain that these types of posts do not add any valuable content to the site.<ref>seagramsextradrygin. [http://www.reddit.com/r/aww/comments/nc6ey/i_dont_have_anything_prepared_for_my_cakeday_how/ "I don't have anything prepared for my cakeday... How about this painting of cute birds I once did?"] 14 December 2011. Retrieved on 18 April 2016.</ref>.
 
  
 
== Reddit as a Community ==
 
== Reddit as a Community ==
Reddit has developed a sense of community that holds members responsible for his or her actions, going as far as organizing meetings in real life for reddit members to meet and socialize<ref>"Reddit Worldwide Meetups". Reddit.com. Retrieved 18 December 2011</ref>.  Ethical behavior comes along with this sense of community, as people feel a social responsibility to act according to the ethical norms created for the environment.  A moral framework called Reddiquette is one way that allows users to adapt to the new moral objects present on Reddit.
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Reddit has developed a sense of community that holds members responsible for their actions, going as far as organizing meetings in real life for reddit members to meet and socialize<ref>"Reddit Worldwide Meetups". Reddit.com. Retrieved 18 December 2011</ref>.  Ethical behavior comes along with this sense of community, as people feel a social responsibility to act according to the ethical norms created for the environment.  A moral framework called Reddiquette is one way that allows users to adapt to the new moral objects present on Reddit. Reddiquette is “an informal expression of reddit’s community values” that helps shape what ethical behavior is on the site. <ref> Reddit Help. ["Reddiquette." http://www.reddit.com/help/reddiquette] Retrieved on 18 April 2016. </ref>  Reddiquette is an extensive set of morals, organized in a set of what to do, which is comprised of twenty items, and a set of what not to do, made up of thirty-seven entries.  Some subjects covered in the section of what not to do include revealing personal information, compromising others' personal privacy, complaining about re-posts, pleading for votes, and posting comments that lack content.  In the “Please do” section, some topics covered are linking directly to the page of the original source of content, and moderating on the basis of quality, not opinion.
 
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=== Reddiquette ===
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According to a statement on the webpage, Reddiquette is “not meant to be a list of commandments”, but more of “an informal expression of reddit’s community values” that helps shape what ethical behavior is on the site. <ref> Reddit Help. ["Reddiquette." http://www.reddit.com/help/reddiquette] Retrieved on 18 April 2016. </ref>  Reddiquette is an extensive set of morals, organized in a set of what to do, which is comprised of twenty items, and a set of what not to do, made up of thirty-seven entries.  Some subjects covered in the section of what not to do include revealing personal information, compromising others' personal privacy, complaining about re-posts, pleading for votes, and posting comments that lack content.  In the “Please do” section, some topics covered are linking directly to the page of the original source of content, and moderating on the basis of quality, not opinion.
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==Ethics on Reddit==
 
==Ethics on Reddit==

Revision as of 16:34, 21 April 2016

Back • ↑Topics • ↑Categories
reddit.com
Redditalien.jpg
Reddit page.png
"Reddit" Site
Type Social Bookmarking
Open Source Project
Launch Date 2005
Status Active
Product Line News Website
Social Bookmarking
Platform Cloud Service
Android Tablet
Android App
iOs App
Website www.reddit.com


R
eddit
is an internet forum or message board where users, known as "Redditors", can post images, videos, questions, opinions, user generated content, and links relevant to the interests of the community. [1]

The sense of community plays a large role in allowing the actions of Redditors to act charitably and use Reddit as a place to cultivate and gain social capital. However, ethical issues with Reddit arises from the existence of "circle jerks," where homogeneous, hyper-polarized opinions are socially acceptable and reinforced. Moreover, the ease of user account creation allows a single user to obtain multiple identities in a single online community, leading to questions of authenticity, embodiment, and identity. [2] And biased moderation may present a barrier to freedom of speech.

History

Launched in 2005, the company was started by two University of Virginia grads, Alexis Ohanian and Steve Huffman in the Y Combinator program. Two others, Christopher Slowe and Aaron Swartz, later joined the team. Conde Nast, owner of Wired Magazine and other popular magazines/websites, acquired Reddit in October of 2006. In September 2011, the company changed hands from Conde Nast to its parent company, Advanced Publications. As part of the new structure, Reddit incorporated and now reports directly to a board, including Alexis Ohanian , Bob Sauerberg (President), Joe Simon (Chief Technology Officer) from Conde Nast, and Andrew Siegel (Senior Vice President, Strategy and Corporate Development) from Advance.[3]

A screenshot of Reddit's home page

Structure

The content of Reddit is decided based on how users vote. An Upvote makes either the submission or comment rise closer to the top of the page (and ultimately the front page, the most popular page on the site). Downvotes act in the opposite way, moving the article away from the top of the page. The front page of Reddit contains the submissions that were most upvoted by Reddit users. Reddit is comprised of hundreds of sub-Reddits, each forum narrowly focused on a specific, shared interest. Some popular sub-Reddits include ‘world news’, ‘pictures’, and ‘funny’, which are displayed on the front page for all new users. Anyone can create a sub-Reddit, which enhances the diversity and creates a stronger sense of community on the site.

Karma System

Upvote and Downvote arrows are used to rank posts to the site[4].

The Karma system acts as a cumulative recommender system in which users receive points, or Karma, for their input to the site. One positive point of Karma is given for each upvote received, and one negative point is given for each downvote. A user’s Karma score is displayed in their profile page, separated into two categories, comments and submissions. A user's Karma score indicates how active a user is as well as how relatively well-respected a user is by the Reddit community. The higher the karma, the more they are respected and less likely to be considered a spammer. [5]


Reddit as a Community

Reddit has developed a sense of community that holds members responsible for their actions, going as far as organizing meetings in real life for reddit members to meet and socialize[6]. Ethical behavior comes along with this sense of community, as people feel a social responsibility to act according to the ethical norms created for the environment. A moral framework called Reddiquette is one way that allows users to adapt to the new moral objects present on Reddit. Reddiquette is “an informal expression of reddit’s community values” that helps shape what ethical behavior is on the site. [7] Reddiquette is an extensive set of morals, organized in a set of what to do, which is comprised of twenty items, and a set of what not to do, made up of thirty-seven entries. Some subjects covered in the section of what not to do include revealing personal information, compromising others' personal privacy, complaining about re-posts, pleading for votes, and posting comments that lack content. In the “Please do” section, some topics covered are linking directly to the page of the original source of content, and moderating on the basis of quality, not opinion.

Ethics on Reddit

Over the course of the maturation process of Reddit as a community, much of the intellectualism that originally existed in what was the grassroots community has deteriorated. Reddit lost much of its credibility and many of its more objective users. Today, the Reddit community is largely homogeneous, which presents specific ethical concerns. On the other hand, Reddit has created an environment in which many users act ethically, fostered social pressures encouraigng that works to make Reddit a better place. Certain sub-communities work together to suppress hateful speech, act charitably, and help fellow Redditors out with either advice or favors. [8]

The Daily Me & Group think

Many of the regular users on popular subreddits are individuals that share in the liking of the same type of content and the same type of content discussion. When groups of homogeneous individuals curate the types of news and content one another like, the likelihood and risk of the hyper-polarization of radical ideals increases. Cass Sunstein (2001) calls for more randomly curated news and content distribution platforms, where users are confronted with content they wouldn't have otherwise sought for. [9]

"Karma Whoring

User submitted posts can receive positive karma for thoughtful or entertaining contributions to the community and negative karma for disruptive behavior. It is common for many users to "re-post" popular images, viral videos, and news stories with the hope of farming upvotes from users to whom the reported content is new. This practice is referred to as "karma whoring"

"Circle Jerking"

A "Circle Jerk" is referring to the dynamics within an infosphere where the commentary of likeminded users leads to chains of responses and upvotes to one another's posts regardless of the quality of the comment. "Circlejerking" leads to a decline in original and thoughtful content.

Authenticity in the Reddit Community

Creating a Reddit account is a relatively easy task in which no personally identify information is required, and there is no limit on the number of accounts that a single user can make. Consequently, many users "own" multiple accounts where they portray multiple online identities. Using Reddit on multiple accounts allows regular Reddit community members to post with increased anonymity, which allows them to keep embarrassing or overly personal information from being associated with their main Reddit account.The ability to create multiple accounts raises questions about authenticity. Users counter this through the maintenance of groups norms like trust, respect, rules and consequences to the violation of those rules. [10] [11]

Ethical/Unethical Sub-reddit Examples

/r/ShitRedditSays

ShitRedditSays, an aggregate of the most hateful and distasteful comments found on Reddit. An attempt to include users in the policing of the site, users post the types of comments portraying instances of misogyny, sexism, racism or other slurs targeting specific groups of people or sensitive topics [12].

/r/jailbait

/r/jailbait displays photos of non-nude underage girls in sexually suggestive clothing or positions. Most of these photos were taken from friends of the girls on their Facebook, Twitter, or other social media sites. Anderson Cooper featured it on his show Anderson Cooper 360, arguing about its borderline child pornographic aesthetic and its lack of privacy protection for young girls. /r/jailbait was shut down by site administrators who claimed it threatened "the structural integrity of the greater Reddit community." [13] Other distasteful sub-Reddits such as /r/beatingwomen and /r/picsofdeadbabies were also discussed being banned for the same reason as /r/jailbait, but currently are still running.


Conclusion

Reddit has provided the internet with a platform where E-communities can congregate around both popular and obscure topics. As a fairly open-ended social network, even ethically convoluted interests can result in a forum, discussion-based sub-Reddit. While employing several moderators to monitor the content, these mods are seen as bias-laden, imperfect, and at odds with certain values of the Reddit community, such as freedom of speech. No E-community is perfect or free from ethical challenges, and Reddit is no exception. However, at it's core, Reddit is trying to enable geographically disparate users to engage is community, civic discussion, and intellectualism, which is a fairly noble undertaking in and of itself.


See Also

External Links

References

  1. Reddit Retrieved on 18 April 2016.
  2. Bergstrom, K. (2011). Retrieved on 18 April 2016
  3. CrunchBase. reddit Retrieved on 18 April 2016.
  4. funnytshirtfactory.com: "Reddit Arrows" http://funnytshirtfactory.com/index.php/reddit-arrows.html" Retrieved on 16 April 2016
  5. Bergstrom, K. (2011). Don't feed the troll: Shutting down debate about community expectations on Reddit.com. First Monday, 16(8), pp. 10.
  6. "Reddit Worldwide Meetups". Reddit.com. Retrieved 18 December 2011
  7. Reddit Help. ["Reddiquette." http://www.reddit.com/help/reddiquette] Retrieved on 18 April 2016.
  8. thetacticalpanda (08/2011). Reddit.com "I just received some hate mail in my reddit inbox. What's an appropriate response? Or is the only winning move not to play?" 15 August 2011. Retrieved on 18 April 2016.
  9. Sunstein, C. (2001). The daily me. In, Sunstein, Cass, republic.com. (pp. 3-22). Princeton and Oxford: Princeton University Press.
  10. Bergstrom, K. (2011). Don't feed the troll: Shutting down debate about community expectations on Reddit.com. First Monday, 16(8), pp. 10.
  11. Baym, N. P. (1997). Interpretting soap operas and creating community: Inside an electronic fan culture. In Sara Kiesler, Culture of the Internet. (pp. 103-120).
  12. Reddit. "Shit Reddit Says." Retrieved on 18 April 2016.
  13. Reddit Staff. (10/2011). [Reddit.com/r/jailbait]

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