Proxy Culture

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According Floridi, proxy culture is the reliance on documented experiences (signifiers) in place of first-hand experiences (the signified). Proxy culture may manifest in many ways, including use of Yelp business reviews, Amazon product reviews, and Google Maps to understand businesses, services, products, and more.[1]

References

  1. ↑ Floridi, Luciano. “A Proxy Culture.” SpringerLink, Springer Netherlands, 21 Oct. 2015, link.springer.com/article/10.1007/s13347-015-0209-8.
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