Difference between revisions of "Parasocial Relationship"

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Parasocial relationships are "one-sided relationship that can occur between a media user and the media being consumed.”<ref name="Forming Parasocial Relationships in Online Communities">[http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=9073 Paul W. Ballantine and Brett A. S. Martin (2005) ,"Forming Parasocial Relationships in Online Communities", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 197-201-.], additional text.</ref>  
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Parasocial relationships are "one-sided relationship that can occur between a media user and the media being consumed.”<ref name="Forming Parasocial Relationships in Online Communities">[http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=9073 Paul W. Ballantine and Brett A. S. Martin (2005) ,"Forming Parasocial Relationships in Online Communities", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 197-201-.]</ref>  
  
 
== History ==
 
== History ==

Revision as of 16:08, 15 March 2019

Parasocial relationships are "one-sided relationship that can occur between a media user and the media being consumed.”[1]

History

  1. Paul W. Ballantine and Brett A. S. Martin (2005) ,"Forming Parasocial Relationships in Online Communities", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 197-201-.