Difference between revisions of "Netflix"

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=== Free Trial and Cancellation ===
 
=== Free Trial and Cancellation ===
 
New clients of Netflix can qualify for a 1 month free offer. If the subscription is cancelled within the month, no charges will be charged. However, if nothing is done to remove the membership after the 1 month, the regular monthly fee will be charged. Subscriptions can be cancelled at anytime online with no termination fee. There is no refunds or credits for partial months.
 
New clients of Netflix can qualify for a 1 month free offer. If the subscription is cancelled within the month, no charges will be charged. However, if nothing is done to remove the membership after the 1 month, the regular monthly fee will be charged. Subscriptions can be cancelled at anytime online with no termination fee. There is no refunds or credits for partial months.
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== "Netflix Prize" ==
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== Competition ==
  
 
== References ==
 
== References ==

Revision as of 03:45, 12 October 2012

Netflix Logo

Netflix, Inc. is an American online movie rental service that offers a flat-fee subscription plan for both DVD and Blu-ray disc rentals. In addition to disc rentals, Netflix also provides online streaming directly to TV. Netflix was founded on August 29, 1997 in Scotts Valley, California by Reed Hastings and Marc Randolph. Reed and Randolph had previously worked together at Pure Software, a company that provided Purify, a debugging tool for Unix/C engineers. The idea started when Hastings was charged a late fee when returning a DVD after the due date. Since then, the Netflix business model is built on flat-fee unlimited rentals without due dates, ate fees, shipping and handling fees, or per title rental fees and has grown to more than 27 million streaming members across the United States, Canada, Latin America, the United Kingdom, and Ireland.

Services

Lifestyle 1600 mock.jpg

Netflix subscribers are able to watch unlimited movies and TV episodes for a monthly flat-rate. Users can choose to opt-in to renting unlimited DVDs by mail for an additional monthly fee. In 2011, Netflix split its service pricing such that customers must decide whether to pay for online streaming, mail order DVD rentals, or both. In a 2011 report by Sandvine, Netflix is the biggest source of North American web traffic, accounting for 24.71% of the total traffic.

Online Streaming

Netflix has a "Watch Instantly" feature that allows thousands of movies and TV shows to be instantly streamed to your TV via a PS3, Wii, Xbox 360, or any device that allows streaming. Films can be paused and restarted at will. Netflix's content library is encoded into three bandwidth levels. The lowest tier requires a continuous downstream bandwidth of 1.5 Mbit/s, with stereo audio and video quality comparable to that of a DVD. The second tier requires 3 Mbit/s and offers "better than DVD quality." The highest tier requires 5Mbit/s and offers 720p HD with surround sound audio. Several devices such has the PlayStation3 and Roku 2 can stream Netflix content at 1080p, but it is unclear what 1080 content, if any, is delivered.

DVD Rental

Netflix DVD rental envelopes

For an additional monthly fee, Netflix users can add the "1 DVD out-at-a-time" plan to their subscription. Once subscribed, the user can create a list of desired movies or programs. Netflix mails the first 1-3 titles on the list, depending on the service desired, and as the client returns the movies in a prepaid envelope, subsequent titles are mailed in order. Customers with a good return record can upgrade plans to up to 8 discs at a time. Blu-ray discs are also available for an additional cost. In an attempt to help studios sell more physical media at retail outlets, Netflix reached an agreement with Warner Brothers Pictures, Universal Studios, and Twentieth Century Fox to delay renting new releases for 28 days from their retail release.

Quikster

In October of 2011, Netflix attempted to put their DVD rental services under the name Quikster. This required customers to access a different website with a different account and password in order to rent DVDs. Quikster would offer a new feature, the ability to rent video games, which was previously not available from Netflix. However, due to negative feedback from customers, Netflix CEO Reed Hastings announced that the DVD-by-mail service would remain a part of Netflix.

Free Trial and Cancellation

New clients of Netflix can qualify for a 1 month free offer. If the subscription is cancelled within the month, no charges will be charged. However, if nothing is done to remove the membership after the 1 month, the regular monthly fee will be charged. Subscriptions can be cancelled at anytime online with no termination fee. There is no refunds or credits for partial months.

"Netflix Prize"

Competition

References

[1] [2] [3] [4] [5] [6] [7]

  1. https://signup.netflix.com/MediaCenter?id=5380
  2. http://www.engadget.com/2011/09/19/netflix-spins-dvd-by-mail-service-off-into-qwikster-says-its/
  3. http://techcrunch.com/2010/05/07/marc-randolph-bookrenter/
  4. http://news.cnet.com/8301-1023_3-57530609-93/new-book-reminds-us-why-we-loved-netflix/
  5. http://latimesblogs.latimes.com/entertainmentnewsbuzz/2012/01/warner-bros-netflix-deal-includes-delay-in-queues.html
  6. http://blog.netflix.com/2011/10/dvds-will-be-staying-at-netflixcom.html
  7. http://venturebeat.com/2011/05/17/netflix-north-america-traffi/


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