Myspace
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Myspace (formerly MySpace) is a social-networking site that allows musicians, designers, artists, writers, photographers, and filmmakers to connect with one another and their fans to collaborate and share their work.[1] Headquartered in Los Angeles, California, the site was founded in 2003 and became the most-visited website in the United States in 2006.[1][2] It was the most popular social networking site in the world until Facebook overtook it in popularity in 2008. [3] Now, it is ranked as the 1,753rd most popular website globally and as the 1,549th most popular website in the United States. Most of its current users come from the United States, India, China, Russia, and the UK. [4]
Contents
History of Myspace
Early History
Myspace was first founded by Tom Anderson and Chris DeWolfe in August of 2003. It officially launched in January 2004 and quickly had 1 million users by February. [5] In July 2005, News Corp purchased eUniverse, Myspace's parent company, for $580 million. Myspace was valued at $327 million in this deal. [6] In 2008, the site's "chaotic and disorganized interface" went through a redesign, but Facebook still managed to take over as the top social media dog[6][3]. In 2011, the site was acquired by Specific Media for $35 million, which was a 99.3% decrease from its valuation of $327 million.[6] This deal involved Tom Vanderhook, Chris Vanderhook, and Justin Timberlake.[1] Later that year, Specific Media laid off about 500 employees from the company[5]. The company now has approximately 150 employees.[1]
Current Practices
On September 24, 2012, Justin Timberlake tweeted a link to a Vimeo video that featured a redesigned Myspace, called the "new Myspace."[7] The video shows a website that utilizes a horizontal navigational layout instead of its old vertical layout and is highly focused on media, including videos, photos, and music.[8]
In January, 2013, Myspace launched the redesigned site as part of an open beta phase. Christian Parkes, the VP of Global Marketing, revealed that the site was redesigned with brands in mind due to its radio stations, music mixes, editorial content, and videos.[9] The site is particularly appealing to artists who can utilize analytical listener data. This version of Myspace left its beta phase and launched on June 12, 2013. The launch of the redesigned site included a launch of an iOS app and a new mobile version of the site.[10] Despite being timed to coincide with the release of Timberlake's single "Suit and Tie," the website's relaunch went mostly unnoticed. This was partially due to Facebook launching its graph search in California at the same time.[11]
With the launch of the "New Myspace" and the discontinuation of "Classic MySpace," the company deleted much of the user content that had been on the site prior to the redesign. With the removal of blogs, private messages, videos, comments, posts, and games, many users complained that they had lost priceless memories and personal communications between loved ones and friends. This was especially upsetting for users who lost art, journals, diaries, poetry, and conversations with people who had passed away. The company did not offer any warning to users that their content would be deleted, and they did not offer any solutions for people to retrieve their content.[12]
Tom Anderson
-- everyone's first friend -- in 2009, removed from position as president: https://www.crunchbase.com/organization/myspace#/entity -- anti-Myspace now:
People seem very confused why I'm on Facebook. I've had a profile since 2005 and a "fan page" since 2009. FB just created a feature where you can "subscribe" to profiles. They asked me if I wanted to convert my "page" into a simpler profile. Complicated? I suppose. Why am I not on MySpace? Because, I left the company in early 2009, and like most of you, I don't like using it anymore.. not a fan of what the new folks have done with MySpace.
https://www.facebook.com/myspacetom/posts/273023736055760 -- mostly just takes pics for Instagram now
Ethical Implications
Cyberbullying
(Megan Meier suicide:https://en.wikipedia.org/wiki/Suicide_of_Megan_Meier)
Catfishing
Trolling
Privacy
(http://mashable.com/2010/10/23/myspace-privacy/#deaVrGU9_qqr)
Piracy
Anonymous behavior/misrepresentation
Copyright infringement
(https://www.crunchbase.com/organization/myspace#/entity)
Teenagers with social media
(June 2006 - Katherine Lester runs away http://www.foxnews.com/story/2007/11/27/myspace-teen-who-fled-to-middle-east-breaks-up-with-arab-beau-on-dr-phil.html)
References
- ↑ 1.0 1.1 1.2 1.3 About Myspace https://myspace.com/pressroom/aboutmyspace
- ↑ MySpace, America's Number One http://mashable.com/2006/07/11/myspace-americas-number-one/#m0jEZhHSSgq8
- ↑ 3.0 3.1 More Americans Go To Facebook Than MySpace http://www.pcmag.com/article2/0,2817,2348822,00.asp)
- ↑ Myspace Site Overview http://www.alexa.com/siteinfo/myspace.com
- ↑ 5.0 5.1 Myspace History: A Timeline Of The Social Network's Biggest Moments http://www.huffingtonpost.com/2011/06/29/myspace-history-timeline_n_887059.html
- ↑ 6.0 6.1 6.2 MySpace https://www.crunchbase.com/organization/myspace#/entity
- ↑ THIS IS MYSPACE https://twitter.com/jtimberlake/status/250309133369237505
- ↑ The new Myspace https://vimeo.com/50071857
- ↑ Myspace's Pitch to Brands http://digiday.com/brands/myspaces-pitch-to-brands/
- ↑ The new, new Myspace leaves beta — launches a revised design, new features, & a mobile app http://venturebeat.com/2013/06/12/the-new-new-myspace-leaves-beta-launches-a-revised-design-new-features-a-mobile-app/
- ↑ Myspace publicly unveils its revamped site – to little excitement http://www.theguardian.com/technology/us-news-blog/2013/jan/15/myspace-justin-timberlake-facebook-announcement
- ↑ MySpace Deletes Your Stuff http://www.marketingpilgrim.com/2013/06/myspace-deletes-your-stuff.html
