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| − | Maggie O'Meara
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| − | Every person I will ever meet has a different perspective of me. These people will have good or bad memories of me, forming their own idea of who I am, at least to them. A stranger on the subway knows me as the girl who rushed on the last cable car to make the 7am commute. A friend on my cheerleading team knows me as the girl who broke her wrist landing that tumbling pass wrong. My classmate thinks of me as the girl who could spit out mental math like a calculator. However, when first reading the name, Maggie O’Meara, a person cannot be created in one’s mind. A name doesn’t pass you on the sidewalk. Yet, in our digital society, a name passes you by frequently. A recruiter will first see the name Maggie O’Meara in big letters on the top of my resume. They will then search my name, but all they will find is my only public data persona: @mags_omeara on instagram. The other four @mags_omeara’s are masked behind the privatized tool that applications allow. My data identity changes depending on the social media platform, creating different digital personas that evolve as I age. These personas alter the perception that both the data collector and other users have of me, subjectively skewing Big Data algorithms.
| + | Introduction |
