Difference between revisions of "Internet meme"

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'''Internet Memes''' are concepts that spread virally throughout the internet. They are user generated concepts, ideas, behaviors or styles that propagate throughout internet culture. They can take the form of hyperlinks, pictures, websites, words, videos or sayings. They usually convey sarcastic or ironic phrases. Internet memes are spread across the internet through sharing. Once a meme is a created it is submitted or uploaded to web pages such as [[4chan]], [[Reddit]], [[Facebook]] or any other media websites. The spread continues through repeated sharing.
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'''Internet Memes''' are concepts that spread virally via the internet. They are user generated concepts that become ingrained in internet culture. Memes can take the form of hyperlinks, pictures, websites, words, videos or sayings. They usually convey sarcastic or ironic phrases. Internet memes are spread across the internet through sharing - usually on sites such as [[4chan]], [[Reddit]], [[Facebook]].
  
==Origins of the Word==
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==Origin of the Word==
[[Wiki:Richard_Dawkins|Richard Dawkins]] first introduced the concept of a meme in his book "The Selfish Gene." Forging a conception of ideas as objects which are transmitted and replicated through sociality much in the way genes are transmitted and replicated through sexual reproduction, he defines a meme in his book as follows:
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[[Wiki:Richard_Dawkins|Richard Dawkins]] first introduced the concept of a meme in his book ''The Selfish Gene'':
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"Examples of memes are tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches.  Just as genes propagate themselves in the gene pool by leaping from body to body via sperms or eggs, so memes propagate themselves in the meme pool by leaping from brain to brain via a process which, in the broad sense, can be called imitation.  If a scientist hears, or reads about, a good idea, he passed it on to his colleagues and students.  He mentions it in his articles and his lectures.  If the idea catches on, it can be said to propagate itself, spreading from brain to brain.  As my colleague N.K. Humphrey neatly summed up an earlier draft of this chapter: `... memes should be regarded as living structures, not just metaphorically but technically.(3)  When you plant a fertile meme in my mind you literally parasitize my brain, turning it into a vehicle for the meme's propagation in just the way that a virus may parasitize the genetic mechanism of a host cell.  And this isn't just a way of talking -- the meme for, say, "belief in life after death" is actually realized physically, millions of times over, as a structure in the nervous systems of individual men the world over."<ref>http://www.rubinghscience.org/memetics/dawkinsmemes.html</ref>
  
"Examples of memes are tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches.  Just as genes propagate themselves in the gene pool by leaping from body to body via sperms or eggs, so memes propagate themselves in the meme pool by leaping from brain to brain via a process which, in the broad sense, can be called imitation.  If a scientist hears, or reads about, a good idea, he passed it on to his colleagues and students.  He mentions it in his articles and his lectures.  If the idea catches on, it can be said to propagate itself, spreading from brain to brain.  As my colleague N.K. Humphrey neatly summed up an earlier draft of this chapter: `... memes should be regarded as living structures, not just metaphorically but technically.(3)  When you plant a fertile meme in my mind you literally parasitize my brain, turning it into a vehicle for the meme's propagation in just the way that a virus may parasitize the genetic mechanism of a host cell.  And this isn't just a way of talking -- the meme for, say, "belief in life after death" is actually realized physically, millions of times over, as a structure in the nervous systems of individual men the world over<ref>http://www.rubinghscience.org/memetics/dawkinsmemes.html</ref>."
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==Analysis==
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[[File:Lazyseniormeme.PNG|200px|thumb|right|Image of a lazy senior internet meme.]]
  
== Analysis ==
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===Internet Memes in the Real World===
[[File:Lazyseniormeme.PNG|200px|thumb|right|Image macro of a lazy senior internet meme.]]
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Some internet memes grow so popular that they move offline. For example, the phrase "OMG" began as an abbreviation for "Oh, my God!" or "Oh, my Goodness!" in online comments and informal emails. However, the phrase has become more popular, and can now be heard in everyday speech.
  
===Connection to Dawkins' Theory===
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Conversely, [http://www.postsecret.com/ PostSecret], a community mail art project turned internet phenomenon, began offline before moving to a blog. Users send anonymous secrets on postcards to the creator of post secret, who posts images of these postcards on the site.<ref>[http://en.wikipedia.org/wiki/Post_secret Post Secret.] ''Wikipedia.'' Retrieved 2011-12-11.</ref>
The replication and development of the internet meme begins far before it is even created in and of itself. Stemming from the meme that frames this type of internet meme as a standard picture with one line of expository text and one punchline, the nature of which is adherent to a consistent theme for all memes using the picture, the LCS meme is sort of a "submeme." The overall format has replicated and spread through human transmission taking on many iterations, one of which is the LCS. This example gives a cursory (and lighthearted) example of Dawkins' theory.
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===Internet Memes in the real world===
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Some internet memes grow so popular, they can be encountered offline. A fairly popular example of an internet meme leaving The Web is the phrase, "OMG!". OMG began as an abbreviation for "Oh, my God!" or "Oh, my Goodness!" found in online comments and informal emails. However, the phrase "OMG" is heard spoken in everyday speech.
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Conversely, [http://www.postsecret.com/ PostSecret], a community mail art project turned internet phenomenon, began offline and made its way online. Users post secrets anonymously on an artistic postcard in an effort to rid themselves of the strain of keeping this secret to themselves. It began as a mail campain but is now a popular weblog (or blog).<ref>[http://en.wikipedia.org/wiki/Post_secret Post Secret.] ''Wikipedia.'' Retrieved 2011-12-11.</ref>
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===Creation===
 
===Creation===
At the onset of memes, many of them were simply sayings or jokes that became popular to use as comments on blogs or other sites such as [[YouTube]], [[Reddit]], and [[Tumblr]]. Nowadays, most memes are photos with text overlaid onto the image to create a specific tone and message that relates to others or is catchy enough to become popular (as shown here).  
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Originally, many memes were sayings or jokes that became popular after circulating [[YouTube]], [[Reddit]], or [[Tumblr]]. However, currently, most memes are photos with overlaid text.  
  
Many websites have since been created to service those who  want to create their own memes. One popular website is QuickMeme <ref name = "quickmeme">http://www.quickmeme.com</ref>.  On this site, users can choose from the vast array of memes that have already been created and choose their own saying to overlay, or they can even upload their own photo and make an entirely new meme from scratch.  On the main page of the website, users can also scroll through millions of memes that have been created just for the fun of reading them all.
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As internet memes grow more popular, websites have been created that focus on sharing them. One of these sites is QuickMeme, where users can choose from the images that have already been created and choose their own saying to overlay, or upload their own photo to make an entirely new meme.  On the main page of the website, users can scroll through memes to view those that have been created. QuickMeme also has a voting systems that allow users to choose which memes they enjoy the most, and then filter memes based on their scores and popularity.<ref name = "quickmeme">http://www.quickmeme.com</ref>
 
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Websites such as QuickMeme <ref name = "quickmeme"/>  have voting systems that allow users to choose which ones they enjoy the most. Users can then filter out "good" memes opposed to "bad" memes based on their scores and popularity.
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==Examples==
 
==Examples==
 
===Lolcats===
 
===Lolcats===
 
[[File: Catpills.jpg|right|300px|thumb|The creator of this lolcat attributes this cat's apparent excitement or happiness to its consumption of pills. <ref>[http://s1.static.gotsmile.net/images/2011/10/19/lolcat-funny-picture-found-pills-ate-eat_131902699269.jpg Lolcats]</ref>]]
 
[[File: Catpills.jpg|right|300px|thumb|The creator of this lolcat attributes this cat's apparent excitement or happiness to its consumption of pills. <ref>[http://s1.static.gotsmile.net/images/2011/10/19/lolcat-funny-picture-found-pills-ate-eat_131902699269.jpg Lolcats]</ref>]]
A lolcat is a popular form of internet meme, believed to have been started by users on [[4chan]]. A lolcat depicts a cat and a humorous tagline. Hence, the name lolcat is a combination of 'lol' reflecting the humor aspect of the meme and 'cat' reflecting the image content. There are two common forms of lolcats:  
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A lolcat is one example of an internet meme, believed to have been started by users on [[4chan]]. A lolcat depicts a cat and a humorous tagline. There are two common forms of lolcats:  
 
*1. An image of a cat bordered in black with a short tagline beneath the image.
 
*1. An image of a cat bordered in black with a short tagline beneath the image.
 
*2. An image of a cat with a short tagline at the top, bottom, or top and bottom of the image.  
 
*2. An image of a cat with a short tagline at the top, bottom, or top and bottom of the image.  
The cat images frequently display a cat in an peculiar position or with a funny expression. Similar memes have been created without a cat as the main focus and are referred to as 'lols'.  
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Lolcat memes frequently display a cat in an peculiar position or with an unusual expression. Similar memes have been created without a cat as the main focus and are referred to as 'lols'.  
  
 
==Ethical Concerns==
 
==Ethical Concerns==
 
===Control===
 
===Control===
One ethical concern of the Internet meme is the lack of controlling its spread throughout cyberspace. Controlling the spread of a meme is virtually impossible once it takes off. Combine this with the fact that many memes are hilarious precisely because of the earnestness of their original images, and ethical problems can result. <ref>http://careermash.ca/blogs/memes-and-ethics-new-participatory-web</ref> There are things that we can control on the internet. However, after a meme is released on the web it seems impossible to control the spread of it, which can be detrimental when offensive memes are posted, and later regretted and cannot be taken down from everywhere on the internet.
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One ethical concern of the Internet meme is the lack of control as it spreads online. The sarcastic nature of memes mean that some groups may take offense to them, but once memes have been spread online, it becomes impossible to remove them.<ref>http://careermash.ca/blogs/memes-and-ethics-new-participatory-web</ref>  
 
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===Offensiveness===
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A big part of the Internet’s beauty is the freedom to share, reinterpret and reimagine content, and stifling this feature would make the Internet a very different place. At the same time, who wants to make a person they’ve never met feel terrible?<ref>http://careermash.ca/blogs/memes-and-ethics-new-participatory-web</ref> As often memes can be offensive to certain groups of people, another ethical concern of internet memes is their target audiences and how they may be perceived by different groups of people (some of which may think the memes are highly offensive).
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One solution to this would be "a similar directive in web code could be developed to let content creators say that they’d prefer not to become a meme". <ref>http://careermash.ca/blogs/memes-and-ethics-new-participatory-web</ref> This would protect people’s privacy without changing the participatory “remix” culture of the Internet, or forcing content creators to resort to lawsuits to protect themselves. <ref>http://careermash.ca/blogs/memes-and-ethics-new-participatory-web</ref>
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===Privacy===
 
===Privacy===
 
[[File:Scumbagsteve.jpg|150px|thumb|right|A possibly offensive 'Scumbag Steve' meme]]
 
[[File:Scumbagsteve.jpg|150px|thumb|right|A possibly offensive 'Scumbag Steve' meme]]
 
[[File:Overlyattached.jpg|150px|thumb|left|'Overly Attached Girlfriend' in real life]]
 
[[File:Overlyattached.jpg|150px|thumb|left|'Overly Attached Girlfriend' in real life]]
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Some examples of popular internet memes are: Bad Luck Brian, Scumbag Steve and Good Guy Greg. The pictures used for these memes are actual people, which raises the issue of consent. In some cases, such as [[Wikipedia:Ridiculously Photogenic Guy|Ridiculously Photogenic Guy]], the person depicted has adopted the meme as a part of their personality. However, Bad Luck Brian and Scumbag Steve are two memes that have negative connotations attached to their image, and it is unknown how the people depicted in these memes might be dealing with this infamy, or whether they are even aware.
  
Popular means are generally images, captioned to become a form of 'standard'. Some examples are Bad Luck Brian, Scumbag Steve and Good Guy Greg. True to the definition of memes, these images have become a viral internet sensation. However, the pictures are obtained from real people, and whether their consent is provided or not is in question. In some cases, such as [[Wikipedia:Ridiculously Photogenic Guy|Ridiculously Photogenic Guy]], Zeddie Little has adopted the meme as a part of their personality, and even used it as a social networking opportunity through his Twitter page. However, Bad Luck Brian and Scumbag Steve are two memes that have negative connotations attached to their image, and it is unknown how they might be dealing with the infamy that came along with the captions, or whether they are even aware. Some captions can even be considered offensive to the person, and their personal image has become a free-for-all to caption and spread. The memes have garnered almost a celebrity status, as seen as the [[Wikipedia: Overly Attached Girlfriend|Overly Attached Girlfriend]] stands amidst her internet fans.
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===Copyright===
 
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People frequently recycle memes by making edits to previously existing means. For example, many use the same image but add a new caption. The brings up questions of ownership and copyright. If someone takes ownership of a meme, reuse of the memes image, or alterations of the meme may be seen as plagiarism or copyright infringement.  
===Recycling content===
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====Should we care?====
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People usually recycle memes by making edits to current ones. For instance, sometimes the same image is used with new captions. The question that arises is: who owns the meme? Do we have the right to reproduce images and recycle memes? It may qualify as an instance of plagiarism if someone decides to take ownership and prevent others from replicating a meme.
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===Posting advertisements===
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===Meme Sharing Sites===
Some platforms like [http://www.quickmeme.com/ QuickMeme] allow people to post advertisements between a cluster of memes. These advertisements usually take the form of thumbnails of the same size and dimension as the meme. Some people argue that this is a forceful form of advertisement where the user is forced to look at an ad, often without his/her approval. Usually advertisements appear in corners of the screen, where it does not interfere with the user's activity and he/she always has the choice of viewing them or ignoring them. But, in this case there is no choice to ignore an advertisement as it appears within the cluster of memes on a page and one may accidentally click on such advertisements.
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Some platforms like [http://www.quickmeme.com/ QuickMeme] allow people to post advertisements between a cluster of memes. These advertisements usually take the form of thumbnails of the same size and dimension as the meme. Some argue that this forces the user to look at an ad, often without consent. Usually advertisements appear in corners of the screen, where they do not interfere with the user's activity, but in this case, it is more difficult to ignore advertisements.
  
 
==References==
 
==References==

Revision as of 20:09, 8 December 2012

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Internet Memes are concepts that spread virally via the internet. They are user generated concepts that become ingrained in internet culture. Memes can take the form of hyperlinks, pictures, websites, words, videos or sayings. They usually convey sarcastic or ironic phrases. Internet memes are spread across the internet through sharing - usually on sites such as 4chan, Reddit, Facebook.

Origin of the Word

Richard Dawkins first introduced the concept of a meme in his book The Selfish Gene: "Examples of memes are tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches. Just as genes propagate themselves in the gene pool by leaping from body to body via sperms or eggs, so memes propagate themselves in the meme pool by leaping from brain to brain via a process which, in the broad sense, can be called imitation. If a scientist hears, or reads about, a good idea, he passed it on to his colleagues and students. He mentions it in his articles and his lectures. If the idea catches on, it can be said to propagate itself, spreading from brain to brain. As my colleague N.K. Humphrey neatly summed up an earlier draft of this chapter: `... memes should be regarded as living structures, not just metaphorically but technically.(3) When you plant a fertile meme in my mind you literally parasitize my brain, turning it into a vehicle for the meme's propagation in just the way that a virus may parasitize the genetic mechanism of a host cell. And this isn't just a way of talking -- the meme for, say, "belief in life after death" is actually realized physically, millions of times over, as a structure in the nervous systems of individual men the world over."[1]

Analysis

Image of a lazy senior internet meme.

Internet Memes in the Real World

Some internet memes grow so popular that they move offline. For example, the phrase "OMG" began as an abbreviation for "Oh, my God!" or "Oh, my Goodness!" in online comments and informal emails. However, the phrase has become more popular, and can now be heard in everyday speech.

Conversely, PostSecret, a community mail art project turned internet phenomenon, began offline before moving to a blog. Users send anonymous secrets on postcards to the creator of post secret, who posts images of these postcards on the site.[2]

Creation

Originally, many memes were sayings or jokes that became popular after circulating YouTube, Reddit, or Tumblr. However, currently, most memes are photos with overlaid text.

As internet memes grow more popular, websites have been created that focus on sharing them. One of these sites is QuickMeme, where users can choose from the images that have already been created and choose their own saying to overlay, or upload their own photo to make an entirely new meme. On the main page of the website, users can scroll through memes to view those that have been created. QuickMeme also has a voting systems that allow users to choose which memes they enjoy the most, and then filter memes based on their scores and popularity.[3]

Examples

Lolcats

The creator of this lolcat attributes this cat's apparent excitement or happiness to its consumption of pills. [4]

A lolcat is one example of an internet meme, believed to have been started by users on 4chan. A lolcat depicts a cat and a humorous tagline. There are two common forms of lolcats:

  • 1. An image of a cat bordered in black with a short tagline beneath the image.
  • 2. An image of a cat with a short tagline at the top, bottom, or top and bottom of the image.

Lolcat memes frequently display a cat in an peculiar position or with an unusual expression. Similar memes have been created without a cat as the main focus and are referred to as 'lols'.

Ethical Concerns

Control

One ethical concern of the Internet meme is the lack of control as it spreads online. The sarcastic nature of memes mean that some groups may take offense to them, but once memes have been spread online, it becomes impossible to remove them.[5]

Privacy

A possibly offensive 'Scumbag Steve' meme
'Overly Attached Girlfriend' in real life

Some examples of popular internet memes are: Bad Luck Brian, Scumbag Steve and Good Guy Greg. The pictures used for these memes are actual people, which raises the issue of consent. In some cases, such as Ridiculously Photogenic Guy, the person depicted has adopted the meme as a part of their personality. However, Bad Luck Brian and Scumbag Steve are two memes that have negative connotations attached to their image, and it is unknown how the people depicted in these memes might be dealing with this infamy, or whether they are even aware.

Copyright

People frequently recycle memes by making edits to previously existing means. For example, many use the same image but add a new caption. The brings up questions of ownership and copyright. If someone takes ownership of a meme, reuse of the memes image, or alterations of the meme may be seen as plagiarism or copyright infringement.

Meme Sharing Sites

Some platforms like QuickMeme allow people to post advertisements between a cluster of memes. These advertisements usually take the form of thumbnails of the same size and dimension as the meme. Some argue that this forces the user to look at an ad, often without consent. Usually advertisements appear in corners of the screen, where they do not interfere with the user's activity, but in this case, it is more difficult to ignore advertisements.

References

  1. http://www.rubinghscience.org/memetics/dawkinsmemes.html
  2. Post Secret. Wikipedia. Retrieved 2011-12-11.
  3. http://www.quickmeme.com
  4. Lolcats
  5. http://careermash.ca/blogs/memes-and-ethics-new-participatory-web

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