Difference between revisions of "Ian Mascarenhas"

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<b>All of my life I've been known as ‘Kavya Pratapa’</b>. I initially[[File:Screen Shot 2020-02-13 at 8.43.10 PM.png|400px|thumbnail|right|The images I see when I google 'Kavya Pratapa']] adopted this abbreviated version of my birth name to make navigating the social boundaries of school easier, and for the most part, it worked! While there were indeed some awkward moments when my birth name would make its appearance on attendance sheets, being referred to as 'Kavya' took away the stresses of having a name that no one could recognize or pronounce. It made it easier for me to interact with my teachers, friends, and classmates on a personal level.
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We’ve all probably Googled ourselves before. In the age of the Internet, everyone seems to have some sort of online presence. Whether it’s intentional or not, we all have created this presence by interacting with online artifacts such as social media. In the past ten years, data has become a very important component of the internet. Some even refer to it as the new oil. As a result, our data isn’t just out there for the purpose of Googling ourselves and having a laugh, but also so companies and other interested parties can access it and treat it like a commodity. As data has become one of the biggest aspects of our digital world, some websites have learned to respect privacy while others have violated it.
  
In a world where our name forms a large part of our identity, I believed that being known as ‘Kavya’ made my identity, both offline and online, much more clear-cut. In fact, until I started college, I rarely ever wrote my full name on anything unless it was legal business. Therefore, when I embarked on this project to better understand my online identity, I expected to see a lot of information about myself under my abbreviated name. Yet, I quickly realized that much of the information online was not about ‘Kavya Pratapa’, but actually about ‘Kavyapranati Pratapa’ <b>(my birth name)</b>.  
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==<b>Introduction</b> ==
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I searched using three different browsers: Safari, Google Chrome, and Firefox. To my surprise, results were very consistent across these browsers, implying that they don't play much of a role in controlling privacy. I also used incognito mode in the browsers, but results were still consistent. Since my name is relatively unique, I first just searched it without modifications as “Ian Mascarenhas.” One problem I came across was that results were coming up specifically for my last name. To try and narrow my results, I searched “Ian Mascarenhas Michigan” and “Ian Mascarenhas University of Michigan.” Generally as I went through search results, I noticed that the queries fell into one of three categories. The first one are pages that I have created and control: my social media accounts. The second results are pages that I know exist, but I don’t have control over information on them. The last category are pages that have information on me without my knowledge or permission.  
  
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==<b>1st Classification: Social Media </b> ==
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The first category, pages that I have control over, are my social media pages: LinkedIn, Facebook, and Instagram. My Linkedin is the very first result when I search my name. I have control over all information that shows up on my LinkedIn, and I don’t have an issue with my profile being very visible to the public, as I primarily use it for networking. Unlike most social media, LinkedIn gives the feature to limit profile visibility. [[File:Linkednimg.png|thumbnail|right|Linkedin's Privacy Policy]] According to the Linkedin help page, “Viewers who aren't signed in to LinkedIn will see the sections of your profile you choose to display publicly... You can also choose to hide your public profile from non-LinkedIn members and from appearing in search engine results.” They also make it known to their users that “after you make changes or edits to your public profile, it can take several weeks or months at times for search engines like Google, Yahoo, or Bing to detect changes and refresh. LinkedIn doesn’t control that refresh process...” The next social media page is Facebook, which is also on the first page of results. I also control all information on my Facebook page. In addition, Facebook limits the amount of information that a person can see on someone else’s profile without being signed into their own account. Unlike LinkedIn, Facebook doesn’t give the option to limit certain parts of your profile to the public. At the same time, I’m able to give as much or as little information as I please. The last social media account that I have is Instagram, which appeared in the results because my full name is in my profile. My Instagram account is private, so people can only see my profile picture and biography, unless they request to follow me. With all social media, I have full control over how much information appears on my profile. At any time, I can choose to deactivate any of these accounts and they will no longer show up in search results. Since I am the direct source for these pages, they serve as an accurate portrayal of my digital identity. Though these websites could be using my data behind the scenes, they have given the illusion that I have full control, which is something other websites don't do at all.
  
==<b> My 'Google' Identity</b> ==
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==<b>2nd Classification: Knowledge of Existence but No Control</b> ==
===Search Query: 'Kavya Pratapa' ===
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The next classification of search results are pages that I know exist and have my name on them, but unlike social media accounts, I am unable to control the information on these pages.  
When I first googled my abbreviated name <b>‘Kavya Pratapa’,</b> most of my social media accounts (e.g. Facebook and Instagram) came up. Within the first page of my search results, I found details about some Quiz Bowl competitions from high school, a couple of local newspaper articles about me from when I used to compete in spelling bee competitions, and information about my Youtube account that I no longer use. However, I very quickly noticed that after <b>5 or 6 pertinent search results</b>, the information that came up was not related to me in any way. In fact, a lot of the other search results were about a Bollywood film in which the lead actress’s name was ‘Kavya Pratap Singh’ (see above image).  
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===Search Query: 'Kavyapranati Pratapa' ===
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===Search Query: 'Ian Mascarenhas University of Michigan' ===
On the other hand, when I googled[[File:Screen_Shot_2020-02-13_at_10.09.49_PM.png|400px|thumbnail|right|The first 4 Images when I googled my full name ]] my given birth name <b>‘Kavyapranati Pratapa’,</b> I was able to find almost <b>5 pages of content</b> that all had relevance to me! The top two search results were my Linkedin and WayUp profiles, but I also saw many more local newspaper articles about me from my spelling bee days within the first two pages. As I moved through the search results, I even found random blogs and discussion threads about the National Spelling Bee competitions that contained my name, with one user commenting how <em>"with a name like Kavyapranati Pratapa, they can spell anything"</em>. What was most surprising, however, was finding a <b>hashtag on Twitter</b> of the very word that I misspelled in the 2012 National Spelling Bee!
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When I use “Ian Mascarenhas University of Michigan” as a search query, I see several University of Michigan pages that have my name on them. For example, my MCommunity page is one of the search results. Although I don’t directly have control over this page, the school has decided that this information should be public. There is also a page of EECS tutors that has my name and phone number. Just like the MCommunity page, I provided my information to the university and they chose to make it publicly available. I think this category of search results is intriguing, because it’s not necessarily an invasion of privacy, but I still don’t have the ability to take the information down if I want to. Danah Boyd and Kate Crawford offer an interesting commentary on the situation: “Many are not aware of the multiplicity of agents and algorithms currently gathering and storing their data for future use. Researchers are rarely in a user’s imagined audience. Users are not necessarily aware of all the multiple uses, profits, and other gains that come from information they have posted. Data may be public (or semi-public) but this does not simplistically equate with full permission being given for all uses. Big Data researchers rarely acknowledge that there is a considerable difference between being in public (i.e. sitting in a park) and being public (i.e. actively courting attention) (boyd & Marwick 2011).” Even though people aren’t necessarily doing “research” on my data, the same principle still applies. I have given certain information to the university, but that doesn’t mean I gave permission for all uses. An interested party might use the tutor page to find my name and phone number, and they can then look up my name on the MCommunity site. Without any of my explicit permission, that person now has access to my full name, phone number, and email address. While these websites aren't necessarily doing anything harmful, they aren't giving me control over my own information. Even though I am fine with them presenting my information, other people might not be so relaxed. Also, while these pages aren't doing anything bad, other websites might have more malicious intentions.
  
<br style = "margin-top:5px;">Apart from [[File:Screen Shot 2020-02-13 at 8.34.52 PM.png|350px|thumbnail|left|My very own Twitter Hashtag]]'spelling bee' related results, there were a couple pages that contained my name from other activities, such as my vocal performances, my Medium blog that I don't post on anymore, the university's Honors Convocation last year, and even under another data broker service <b>FastPeopleSearch.com</b>. It was pretty shocking to see how many different sources of information contained my name. There was just too much out there.
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==<b>3rd Classification: Unknown Parties</b> ==
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The last category of search results that I found are sites that have my information without my permission. Without completing this assignment, I would have no idea that these sites have my information. One of these sites is called michiganresidentdatabase.com. This site has lots of data on me, including my birth year, my voter registration date, my voter id, and most importantly, my address.  Along with that information, the site also provides the same information about my family and people who live near me. Another site with the exact same information is voterrecords.com.  
  
===Self via Google===
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[[File:Voterrecords.png|300px|thumbnail|left|FAQ]]
Although I am aware of the dangers of having my online identity compromised, I have never given much thought to how easily my information online  could be accessed. As Luciano Floridi writes “It’s not that we don’t care about privacy, but that we accept that being online may be one of the less private things about our life”. More than anything, I was pretty surprised to see information about me from 8 or 10 years ago so easily accessible. These were aspects about my identity that I didn't know were out there for anyone to view.
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While I realized that I had little control over whether I wanted to disclose such information or not, none of what I saw about myself was compromising my carefully-crafted online self. Therefore, I wasn’t incredibly concerned over my lack of informational privacy. <b>It simply wasn't harmful to me</b>.
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According to these websites, my information is on the site because the government has released it as public record. Another site that has my information without permission is SignalHire, which is a contacts search engine. The information on this site has been taken directly from my Linkedin page. According to the site’s privacy policy, SignalHire acts as a search engine and accesses information that is already available: “We do not own this information nor can we remove or change it - we only find and then index what is publicly available to anyone on the WEB.” SignalHire isn’t providing any new information on me, but it’s simply acting as a middleman. I never gave explicit permission to SignalHire and I can’t control the information on their website. Unlike the other two categories that I found, the websites in this classification don't have my permission (direct or indirect) to share my information and I prefer that the pages don't exist, although I don't have control over that.
  
==<b>My Instant Checkmate Identity</b>==
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==<b> Conclusion </b>==
===The Inaccuracies ===
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After finding all this information on myself from a few simple internet searches, I started to wonder: if all this personal data is available to the public on the first few pages of search engines, then what kind of data is available behind the scenes? Without my consent/permission, what companies or organizations are secretly obtaining information about me? With some of these websites, such as SignalHire, they might just be scraping the web for data that already exists, but does that make it ethical for them to use it? What websites could potentially release secretly obtained information to the public? There’s a difference between being in public and being public, but is that understood by certain websites? One of my biggest concerns is that I can't answer these questions about my own data, and I should be able to. As the global scale of the web increases and big data becomes a bigger phenomenon in our society, we should continue to ask these questions in order to get a better understanding of big data ethics.
 
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Likewise, as I looked through my data broker report, nothing seemed out of the ordinary or particularly harmful. The first couple pages were pulled from my Linkedin profile, though I did notice some inaccuracies in what was reported. For example, I wrote on my profile that I would be interning at Deloitte Consulting this summer, but also had my previous summer internship at [[File:Screen_Shot_2020-02-13_at_8.46.55_PM.png|400px|right|thumbnail|The First Page of my Instant checkmate Report]]Denison Consulting in Ann Arbor listed. When I looked at my report, however, the same company ‘Denison Consulting’ was listed for both my upcoming and my current internships.
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Another discrepancy I noticed was in my education of the same ‘Linkedin section’. Prior to having been accepted to the business minor, I was a part of the Cappo Sales Track program through the Ross School of Business. Even though I have now updated my Linkedin profile to reflect my most current educational pursuits, my data broker profile depicted results from when I was still unsure of what my minor would be. As a result, this data is no longer accurate with what my educational pursuits are today.
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===The Interesting Details ===
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Something that was interesting to see in my data broker profile were my previous areas of residence. I have done all of my schooling in the Ann Arbor - Ypsilanti area, but I've lived in Troy, Michigan and Dearborn, Michigan in the past. It was pretty intriguing to see the exact addresses of the places I lived in within these cities mentioned in my report. Until I saw this data, I didn't even know where I lived in these cities! At the same time, however, the fact that my residence information is accessible to anyone who utilizes a data broker service like Instant Checkmate was pretty shocking to me and made me realize how information that I always thought was 'private' was <b>not</b> private.
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I was also concerned to see the large amount of sex offenders that lived in my area. Growing up, I knew that Ypsilanti wasn’t one of the safest areas to live in, but I never paid that much attention to my surroundings. While learning this information certainly hasn't changed my decision to leave Ypsilanti by any means, I am a little bit more aware of my surroundings and the demographics of the people that live in my general community. Lastly, echoing the phenomenon I observed when I googled myself, I noticed that only my Linkedin profile and email popped up under the social media category of the report. Though I was baffled at first, I eventually realized that neither my Facebook nor my Instagram accounts would be 'dug up' by the data broker since they both feature my <b>abbreviated name</b> ‘Kavya Pratapa’.
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This led me to ask the same question that Haimson & Hoffman reference in their ‘Constructing and Enforcing “Authentic" Identity Online’: <b>which name constitutes as my authentic or <em>real</em> identity?</b>
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==<b>My Online Self - Instant Checkmate & Google</b> ==
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For me, both of my names ‘Kavya Pratapa’ and ‘Kavyapranati Pratapa’ are parts of my authentic self. While I only use my full name for professional and official purposes, my abbreviated name ‘Kavya’ has allowed me to socially assimilate to a greater degree. Yet, on Instant Checkmate,  these two names seem to be independent of one another. As 'Kavyapranati Pratapa', I couldn’t view any information about my Facebook or Instagram accounts via the Instant Checkmate report. While I am not incredibly active on either platform, it's still data that provides valuable insight into my social life, such as the student organizations I'm a part of on campus or the people I choose to hang out with. Unlike what I was expecting, I realized that my Instant Checkmate profile <b>did not provide me with a complete picture of who I was</b>.
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This led me to wonder whether the versions of myself I was seeing on Google and on my data broker report were consistent with one another. While the presence of several sex offenders on my Instant Checkmate profile was a mild "blow" to the 'self' that I wanted to project, that is more a consequence of where I live rather than who I am. Apart from that, all of the information about me via Google and Instant Checkmate depicted a pretty positive version of myself: I am a student at a world class institution like the University of Michigan, I have had the opportunity to engage in a variety of experiences beyond my classes such as research, and I have been able to pursue professional opportunities in the consulting industry. In a lot of ways, my data broker profile echoes the same version of myself as my 'google search' results: <b>A university student who has always been involved in academic and professional pursuits.</b>
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===Spheres of Identity ===
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I realized that conducting both a ‘google search’ and a review of my data broker profile did not portray a version of myself that I found to be compromising of my identity online. However, having two different names, though both are equally important to my identity, [[File:6a0120a8cae999970b01a5119de533970c-2.png|250px|right|thumbnail|We all exist in different spheres based on who we interact with]] portrayed an essentially curated but positive version of myself. I also realized that my online identity, depending on which name I use, only depicts one sphere of my life at a time.
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When I first searched myself as 'Kavya Pratapa', I did see some information that was pertinent to my previous academic ventures, but for the most part, only saw my social media accounts. On the other hand, searching myself as 'Kavyapranati Pratapa' provided me with results mostly related to my academic and professional life. Academics have always been important to me and are still crucial to my identity, but I realized that having fun and spending time with my friends is just as important to my own understanding of who I am. It’s only when I use my identity ‘Kavya’ that you start to see me as someone beyond academics and schoolwork. In a way, my abbreviated name becomes my ticket to seeing my curated online social identity [<b>Sphere 1</b>] while my full name depicts my curated online professional identity [<b>Sphere 2</b>].
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But, this isn't that far off from our offline lives. Our close friends in a social setting don't experience the part of ourselves that goes to work at 7 am in the morning, just as our colleagues don't see our 'wild side' at parties. Depending on who we are interacting with, different parts of our identity come into play, and our behaviors reflect the persona that we are trying to portray. While I was initially surprised that I could not find a complete picture of who I was online, I realized as I was completing this project that my offline interactions don't really provide me with a complete picture of who I am either.
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Because at the end of the day, I, like everyone else, exist in multiple spheres. <b>And I'm okay with that</b>.
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==<b>References</b> ==
 
==<b>References</b> ==
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https://www.linkedin.com/help/linkedin/answer/83/linkedin-public-profile-visibility?lang=en
  
5, Privacy.” The 4th Revolution: How the Infosphere Is Reshaping Human Reality, by Luciano Floridi, Oxford University Press, 2016, pp. 110–110.
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https://www.tandfonline.com/doi/abs/10.1080/1369118X.2012.678878
  
Haimson, O. L., & Hoffmann, A. L. (2016). Constructing and enforcing" authentic" identity online: Facebook, real names, and non-normative identities. First Monday, 21(6).
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https://www.signalhire.com/privacy
  
Shoemaker, David W. “Self-Exposure and Exposure of the Self: Informational Privacy and the Presentation of Identity.” Ethics and Information Technology, vol. 12, no. 1, 2009, pp. 3–15., doi:10.1007/s10676-009-9186-x.
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https://voterrecords.com/faq

Latest revision as of 21:31, 5 March 2021

We’ve all probably Googled ourselves before. In the age of the Internet, everyone seems to have some sort of online presence. Whether it’s intentional or not, we all have created this presence by interacting with online artifacts such as social media. In the past ten years, data has become a very important component of the internet. Some even refer to it as the new oil. As a result, our data isn’t just out there for the purpose of Googling ourselves and having a laugh, but also so companies and other interested parties can access it and treat it like a commodity. As data has become one of the biggest aspects of our digital world, some websites have learned to respect privacy while others have violated it.

Introduction

I searched using three different browsers: Safari, Google Chrome, and Firefox. To my surprise, results were very consistent across these browsers, implying that they don't play much of a role in controlling privacy. I also used incognito mode in the browsers, but results were still consistent. Since my name is relatively unique, I first just searched it without modifications as “Ian Mascarenhas.” One problem I came across was that results were coming up specifically for my last name. To try and narrow my results, I searched “Ian Mascarenhas Michigan” and “Ian Mascarenhas University of Michigan.” Generally as I went through search results, I noticed that the queries fell into one of three categories. The first one are pages that I have created and control: my social media accounts. The second results are pages that I know exist, but I don’t have control over information on them. The last category are pages that have information on me without my knowledge or permission.

1st Classification: Social Media

The first category, pages that I have control over, are my social media pages: LinkedIn, Facebook, and Instagram. My Linkedin is the very first result when I search my name. I have control over all information that shows up on my LinkedIn, and I don’t have an issue with my profile being very visible to the public, as I primarily use it for networking. Unlike most social media, LinkedIn gives the feature to limit profile visibility.
Linkedin's Privacy Policy
According to the Linkedin help page, “Viewers who aren't signed in to LinkedIn will see the sections of your profile you choose to display publicly... You can also choose to hide your public profile from non-LinkedIn members and from appearing in search engine results.” They also make it known to their users that “after you make changes or edits to your public profile, it can take several weeks or months at times for search engines like Google, Yahoo, or Bing to detect changes and refresh. LinkedIn doesn’t control that refresh process...” The next social media page is Facebook, which is also on the first page of results. I also control all information on my Facebook page. In addition, Facebook limits the amount of information that a person can see on someone else’s profile without being signed into their own account. Unlike LinkedIn, Facebook doesn’t give the option to limit certain parts of your profile to the public. At the same time, I’m able to give as much or as little information as I please. The last social media account that I have is Instagram, which appeared in the results because my full name is in my profile. My Instagram account is private, so people can only see my profile picture and biography, unless they request to follow me. With all social media, I have full control over how much information appears on my profile. At any time, I can choose to deactivate any of these accounts and they will no longer show up in search results. Since I am the direct source for these pages, they serve as an accurate portrayal of my digital identity. Though these websites could be using my data behind the scenes, they have given the illusion that I have full control, which is something other websites don't do at all.

2nd Classification: Knowledge of Existence but No Control

The next classification of search results are pages that I know exist and have my name on them, but unlike social media accounts, I am unable to control the information on these pages.

Search Query: 'Ian Mascarenhas University of Michigan'

When I use “Ian Mascarenhas University of Michigan” as a search query, I see several University of Michigan pages that have my name on them. For example, my MCommunity page is one of the search results. Although I don’t directly have control over this page, the school has decided that this information should be public. There is also a page of EECS tutors that has my name and phone number. Just like the MCommunity page, I provided my information to the university and they chose to make it publicly available. I think this category of search results is intriguing, because it’s not necessarily an invasion of privacy, but I still don’t have the ability to take the information down if I want to. Danah Boyd and Kate Crawford offer an interesting commentary on the situation: “Many are not aware of the multiplicity of agents and algorithms currently gathering and storing their data for future use. Researchers are rarely in a user’s imagined audience. Users are not necessarily aware of all the multiple uses, profits, and other gains that come from information they have posted. Data may be public (or semi-public) but this does not simplistically equate with full permission being given for all uses. Big Data researchers rarely acknowledge that there is a considerable difference between being in public (i.e. sitting in a park) and being public (i.e. actively courting attention) (boyd & Marwick 2011).” Even though people aren’t necessarily doing “research” on my data, the same principle still applies. I have given certain information to the university, but that doesn’t mean I gave permission for all uses. An interested party might use the tutor page to find my name and phone number, and they can then look up my name on the MCommunity site. Without any of my explicit permission, that person now has access to my full name, phone number, and email address. While these websites aren't necessarily doing anything harmful, they aren't giving me control over my own information. Even though I am fine with them presenting my information, other people might not be so relaxed. Also, while these pages aren't doing anything bad, other websites might have more malicious intentions.

3rd Classification: Unknown Parties

The last category of search results that I found are sites that have my information without my permission. Without completing this assignment, I would have no idea that these sites have my information. One of these sites is called michiganresidentdatabase.com. This site has lots of data on me, including my birth year, my voter registration date, my voter id, and most importantly, my address. Along with that information, the site also provides the same information about my family and people who live near me. Another site with the exact same information is voterrecords.com.

FAQ

According to these websites, my information is on the site because the government has released it as public record. Another site that has my information without permission is SignalHire, which is a contacts search engine. The information on this site has been taken directly from my Linkedin page. According to the site’s privacy policy, SignalHire acts as a search engine and accesses information that is already available: “We do not own this information nor can we remove or change it - we only find and then index what is publicly available to anyone on the WEB.” SignalHire isn’t providing any new information on me, but it’s simply acting as a middleman. I never gave explicit permission to SignalHire and I can’t control the information on their website. Unlike the other two categories that I found, the websites in this classification don't have my permission (direct or indirect) to share my information and I prefer that the pages don't exist, although I don't have control over that.

Conclusion

After finding all this information on myself from a few simple internet searches, I started to wonder: if all this personal data is available to the public on the first few pages of search engines, then what kind of data is available behind the scenes? Without my consent/permission, what companies or organizations are secretly obtaining information about me? With some of these websites, such as SignalHire, they might just be scraping the web for data that already exists, but does that make it ethical for them to use it? What websites could potentially release secretly obtained information to the public? There’s a difference between being in public and being public, but is that understood by certain websites? One of my biggest concerns is that I can't answer these questions about my own data, and I should be able to. As the global scale of the web increases and big data becomes a bigger phenomenon in our society, we should continue to ask these questions in order to get a better understanding of big data ethics.

References

https://www.linkedin.com/help/linkedin/answer/83/linkedin-public-profile-visibility?lang=en

https://www.tandfonline.com/doi/abs/10.1080/1369118X.2012.678878

https://www.signalhire.com/privacy

https://voterrecords.com/faq