Difference between revisions of "Hulu"
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Hulu, literally meaning "gourd" or "interactive recording" in Mandarin, was founded in March of 2007 in partnership with AOL, Comcast, MSN, MySpace, and Yahoo. It started with an invitation-based beta testing only available in the U.S. Jason Hilar was appointed CEO in 2007. | Hulu, literally meaning "gourd" or "interactive recording" in Mandarin, was founded in March of 2007 in partnership with AOL, Comcast, MSN, MySpace, and Yahoo. It started with an invitation-based beta testing only available in the U.S. Jason Hilar was appointed CEO in 2007. | ||
In 2007, Hulu won "Best Video Startup" at the 2007 Crunchies, an event sponsored by TechCrunch, GigaOm, and VentureBeat. | In 2007, Hulu won "Best Video Startup" at the 2007 Crunchies, an event sponsored by TechCrunch, GigaOm, and VentureBeat. | ||
| − | On March 12th of 2008, Hulu opened its services to the U.S. public, starting with | + | On March 12th of 2008, Hulu opened its services to the U.S. public, starting with over 250 T.V. shows and 100 movies from FOX, NBC, Universal, and their affiliated channels<ref>http://www.wired.com/entertainment/theweb/magazine/16-10/mf_hulu?currentPage=all</ref>. |
In late 2008, Hulu added a "Discussions" tab underneath the video player that allows users to discuss videos. | In late 2008, Hulu added a "Discussions" tab underneath the video player that allows users to discuss videos. | ||
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In 2008, The Walt Disney Company became an equity owner of Hulu, adding many of Disney's most popular content including shows like Lost, Grey's Anatomy, and Desperate Housewives. In 2011, the Hulu Plus app was created for Androids, namely at first for the Nexus One, Nexus S, HTC Inspire 4G, Motorola Droid II, Motorola Droid X, and the Motorola Atrix. By the end of the year, Hulu was available on over 200 million devices including Microsoft's Xbox 360, smart phones, and tablets such as the Barnes and Noble's NOOK tablet and Amazon's Kindle Fire. Hulu launched in Japan in late 2011, giving users access to shows on four devices for one monthly price. | In 2008, The Walt Disney Company became an equity owner of Hulu, adding many of Disney's most popular content including shows like Lost, Grey's Anatomy, and Desperate Housewives. In 2011, the Hulu Plus app was created for Androids, namely at first for the Nexus One, Nexus S, HTC Inspire 4G, Motorola Droid II, Motorola Droid X, and the Motorola Atrix. By the end of the year, Hulu was available on over 200 million devices including Microsoft's Xbox 360, smart phones, and tablets such as the Barnes and Noble's NOOK tablet and Amazon's Kindle Fire. Hulu launched in Japan in late 2011, giving users access to shows on four devices for one monthly price. | ||
| − | Hulu launched Hulu AdZone, presented by Toyota, which offered all of the Super Bowl ads from 1973 to the most recent one. | + | Hulu launched Hulu AdZone, presented by Toyota, which offered all of the Super Bowl ads from 1973 to the most recent one<ref>http://www.webpronews.com/relive-super-bowl-commercial-history-with-hulus-adzone-2012-01</ref> |
On April 17th 2012, Hulu announced a "100% Completion Rate" deal with advertisers using their services, not charging them unless their advertisements had been streamed until they were finished. | On April 17th 2012, Hulu announced a "100% Completion Rate" deal with advertisers using their services, not charging them unless their advertisements had been streamed until they were finished. | ||
On September 10th 2012, Hulu Plus became available on the Playstation 3, thus being available on all three major gaming platforms: the Sony Playstation 3, Microsoft's Xbox360, and the Nintendo Wii. | On September 10th 2012, Hulu Plus became available on the Playstation 3, thus being available on all three major gaming platforms: the Sony Playstation 3, Microsoft's Xbox360, and the Nintendo Wii. | ||
Revision as of 16:17, 12 October 2012
Hulu is an ad-supported online video service that offers on-demand streaming content including popular TV shows, movies, and other clips from many networks including FOX, ABC, and NBC. The company's ownership is shared by The Walt Disney Company, NBCUniversal, News Corporation, Providence Equity Partners, and the Hulu team[1]. It started its subscription-based service in 2007 Hulu also provides a premium service for customers called Hulu Plus, which provides more content on additional devices for $7.99 a month. Hulu's headquarters are located in Los Angeles, California.
Contents
History
Hulu, literally meaning "gourd" or "interactive recording" in Mandarin, was founded in March of 2007 in partnership with AOL, Comcast, MSN, MySpace, and Yahoo. It started with an invitation-based beta testing only available in the U.S. Jason Hilar was appointed CEO in 2007. In 2007, Hulu won "Best Video Startup" at the 2007 Crunchies, an event sponsored by TechCrunch, GigaOm, and VentureBeat. On March 12th of 2008, Hulu opened its services to the U.S. public, starting with over 250 T.V. shows and 100 movies from FOX, NBC, Universal, and their affiliated channels[2]. In late 2008, Hulu added a "Discussions" tab underneath the video player that allows users to discuss videos.
In 2008, The Walt Disney Company became an equity owner of Hulu, adding many of Disney's most popular content including shows like Lost, Grey's Anatomy, and Desperate Housewives. In 2011, the Hulu Plus app was created for Androids, namely at first for the Nexus One, Nexus S, HTC Inspire 4G, Motorola Droid II, Motorola Droid X, and the Motorola Atrix. By the end of the year, Hulu was available on over 200 million devices including Microsoft's Xbox 360, smart phones, and tablets such as the Barnes and Noble's NOOK tablet and Amazon's Kindle Fire. Hulu launched in Japan in late 2011, giving users access to shows on four devices for one monthly price.
Hulu launched Hulu AdZone, presented by Toyota, which offered all of the Super Bowl ads from 1973 to the most recent one[3] On April 17th 2012, Hulu announced a "100% Completion Rate" deal with advertisers using their services, not charging them unless their advertisements had been streamed until they were finished. On September 10th 2012, Hulu Plus became available on the Playstation 3, thus being available on all three major gaming platforms: the Sony Playstation 3, Microsoft's Xbox360, and the Nintendo Wii. As of 2011, Hulu Plus has 1.5 million subscribers, making it the fastest video subscription service to reach that number in U.S. history. In 2012, Hulu added its own original programming, including the Hulu original sitcom, "Battlefield," which premiered in February [4].
Advertising
Features
Hulu Plus
Hulu Desktop
Hulu Publisher Tools
Availability
Content
References
- ↑ http://topics.nytimes.com/top/news/business/companies/hulu_llc/index.html,
- ↑ http://www.wired.com/entertainment/theweb/magazine/16-10/mf_hulu?currentPage=all
- ↑ http://www.webpronews.com/relive-super-bowl-commercial-history-with-hulus-adzone-2012-01
- ↑ http://www.nytimes.com/2012/04/17/business/media/hulu-the-online-tv-site-adds-original-programming.html?ref=hulullc
