Eye Tracking

Eye Tracking

Eye tracking is a recent technology that computes eye movements into a data stream to provide insights on consumer preferences and interactions. These data streams typically measure the point of gaze and/or the motion of an eye. Eye tracking technologies have been seen in marketing, advertisement, and other business intelligence improvements. However, these technologies have also been a point of reference for studies on information processing, patterns of decision making, and other topics spanning the cognitive science field.

History

The history of eye tracking dates back to 1879 when Louise Emile Javal, a French ophthalmologist, noticed patients did not read smoothly across pages. This marked one of the first documented scientific interests in eye movement technologies in the form of pauses and fluidity of eye movements during reading. <d> In 1908, Edmund Burke Huey, a contributor to the field of psychology, built a sense eye tracking device. This device consisted if a contact lens with a small hole in the pupil attached to a pointer. This pointer tracked eye movements by changing position with the movement of the eyes. </d> In

References

https://www.sciencedirect.com/science/article/pii/S1747938X13000316 https://www.uxbooth.com/articles/a-brief-history-of-eye-tracking/ https://medium.com/@eyesee/eye-tracking-through-history-b2e5c7029443