Ethics of Data Mining

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Data mining, at its core, is simply the process of obtaining large data sets and utilizing various analytical tools to investigate and interpret these data sets. In doing this, data mining is used to discover patterns within these large sets in order to develop and test models based on them. As technological advancements continue to develop, skills, such as data mining, have become more and more prevalent. In fact, many ordinary individuals often interact with data mining tools everyday whether it is through their search history or social media. Through data mining, companies can gain access to intimate user data and use it to generate consumer profiles and intelligence.