Emoji

Small sample of over 1,000 emojis available

Emojis are small pictographic images used to represent emotions, symbols, and objects in electronic communication. Emojis were first introduced to ITCs in Japan, where the Japanese words meaning “e” (“picture”) and “moji” (“character”) gave the word its roots. After later being encoded as Unicode characters, emojis have been able to disperse quickly and easily into many different interfaces all across the world. Now there are over 1,400 unique emojis spanning categories including smileys, animals, food, nature, activity, and symbols, and over 6 billion emojis are sent every day. These characters help convey meaning, tone, and creative expression that is often absent in textual conversation. However, emojis rapid integration into many different aspects of digital culture gives rise to ethical concerns surrounding literacy and miscommunication.

History

Emojis were first created by Japanese telecom companies in the early 1990s, during which pagers were a popular form of communication and expression amongst teenagers. NTT Domco was looking for a way to set itself apart from competitors to capitalize in this market. Therefore, inspired by the heart image that NTT Domco already offered in their messaging service, Shigetaka Kurita invented the emoji to offer other visualizations of emotions for use in digital communication. Soon after, many other Japanese mobile companies began to offer similar characters. However, because these emojis were preloaded onto mobile phones, they wouldn’t load when sent to other carriers. Therefore, in 2005, the Unicode Consortium came together to encode a standard unicode set of emojis that could be used across carriers . Once adopted by Apple’s iOS5 in 2011, many others including Android, Microsoft, Google, Facebook and Twitter followed suit and have integrated emojis into their program.

Usage & Communication

Emojis are commonly used in text messaging

Since their introduction, emojis quickly emerged into everyday discourse and transformed traditional electronic communication. Emojis are widely used on social media and in digital messaging, with over 74% of Americans and 82% of Chinese saying they have used them in messaging apps. People mostly tend to use emojis that depict facial expressions and body signals, of which the "Face with Tears" emoji ("😂") is the most used, followed by the red heart emoji, and the "Smiling Face with Heart-eyes" emoji ("😍").

When used in communication, emojis enable users to shorten input into messages that would otherwise require more thorough explanation , and enhance understanding by offering graphic annotations of visual cues and voice recognition typically present face-to-face and in speech. Beyond strengthening comprehension of one another, emojis also allow for improved cross-cultural communication and understanding as they are a "ubiquitous language" whose illustrations can transcend language barriers , particularly by Americans. Not only are specific emojis used more frequently in certain countries over others, but emojis meaning can differ according to culture.

Culture

Cultural Differences

Usage

Set of popular used emojis usage frequency in different countries

The most frequently used emojis tend to differ from one culture to the next. People in France and Russia have a greater tendency to use emojis related to love. Meanwhile, Australians are more likely to use emojis related to drugs and alcohol .

Meaning

The meaning of certain emojis can also often differ from one culture to another. Much of this difference occurs in translation from eastern to western culture. Since emojis originated in Japan, the meaning of an emoji specific to eastern culture may have evolved to imply something else in the West. For example, the "Women with Bunny Ears" emoji ("👯") is often taken to mean fun or "let's party" to the Western world, though it was originally purposed to refer to the equivalent of Playboy Bunnies in Japanese culture . This cultural difference in interpretation extends to other cultures around the world, such as the "Thumbs Up" ("👍") emoji which represents a job-well done in western culture, but implies the Western equivalent of the middle-finger to people in Russia, the Middle East, West Africa, and South America .

In Popular Culture

• Oxford Dictionaries named the "Face with Tears of Joy" emoji as the Word of the Year in 2015
• Emojis have been used in many marketing campaigns such as Coca-Cola
• Facebook used emojis to modify their original "Like" feature to include 6 other types of reactions
• Snapchat incorporated emojis to compare a users friends and show a users achievements in their Tropy Case

Ethics

Emoji usage raises ethical concerns relating to literacy and miscommunication. Emoji's integration into digital communication signifies the shift in traditional methods of reading and writing. Furthermore, emojis imply a change in the human consciousness and how it processes information, as it used to process textual information more literally, but is now able to process information more imaginatively through the open interpretation of the pictorial annotations.

However, this open interpretation of emojis can also lead to miscommunication amongst users who place different meaning on emojis than intended by either the sender or from the actual significance of the emoji. Like text sent from one person to another via an electronic device, the sender's intentions of an emoji can be skewed based on the meaning that is picked up by the receiver. This miscommunication can lead to many consequences, ranging from negligible to catastrophic.