Difference between revisions of "EBay"
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Meg culled her senior staff from companies such as Pepsico and Disney, created an experienced management team with an average of 20 years of business experience and built a strong vision for the company -- that eBay is a company that's in the business of connecting people, not selling them things. | Meg culled her senior staff from companies such as Pepsico and Disney, created an experienced management team with an average of 20 years of business experience and built a strong vision for the company -- that eBay is a company that's in the business of connecting people, not selling them things. | ||
| − | They quickly shed the image of only auctioning collectibles and moved into an array of upscale markets. By forging partnerships with namebrands such as GM, Disney and Sun, eBay has managed to continue growing and being successful. <ref | + | They quickly shed the image of only auctioning collectibles and moved into an array of upscale markets. By forging partnerships with namebrands such as GM, Disney and Sun, eBay has managed to continue growing and being successful. <ref name="ebayHistory"/> |
== References == | == References == | ||
<references/> | <references/> | ||
Revision as of 17:00, 18 December 2011
eBay is an online auction and shopping environment in which people buy and sell a variety of items worldwide. Both new and used items are available for purchase through auction or more directly with the "buy it now" feature. A wide variety of items are available in many different categories, such as fashion, motors, and electronics. Users can buy and sell anything from rubber bands to new and used cars. As the Christmas 2011 eBay commercials suggests "when it's on your mind, it's on eBay."
History
eBay was founded in Pierre Omidyar's San Jose living room back in September 1995. It was from the start meant to be a marketplace for the sale of goods and services for individuals. [1]
In 1998, Pierre and his cofounder Jeff Skoll brought in Meg Whitman to sustain the success. Meg had studied at the Harvard Business School and had learned the importance of branding at companies such as Hasbro.
Meg culled her senior staff from companies such as Pepsico and Disney, created an experienced management team with an average of 20 years of business experience and built a strong vision for the company -- that eBay is a company that's in the business of connecting people, not selling them things.
They quickly shed the image of only auctioning collectibles and moved into an array of upscale markets. By forging partnerships with namebrands such as GM, Disney and Sun, eBay has managed to continue growing and being successful. [1]
