Dopamine Manipulation in Social Media Algorithms
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Dopamine manipulation in social media algorithms describes how algorithms are designed to take advantage of the brain's dopamine system by providing users with a constant stream of positive reinforcement through likes, comments, and other forms of engagement. These algorithms are optimized to keep users hooked on their platforms by providing them with a steady dose of positive feedback, which activates the brain's reward system and releases dopamine.[1]The constant release of dopamine creates a feedback loop that keeps users coming back to the platform to seek out that feeling of pleasure again. This can lead to the development of addictive behaviors, as users become increasingly reliant on social media for the release of dopamine.[2]
- ↑ Waters, J. (2021, August 22). Constant craving: How digital media turned us all into dopamine addicts. The Guardian. Retrieved January 22, 2023.
- ↑ Mujica, A., Crowell, C., Villano, M., & Uddin, K. (2022). ADDICTION BY DESIGN: Some Dimensions and Challenges of Excessive Social Media Use. Medical Research Archives, 10(2).
