Difference between revisions of "Depop"
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Depop Is an online clothing marketplace and social shopping platform that enables users to buy used and new clothing from their internet-enabled device. Depop was founded in 2011(source) and was moved to London in 2012 (source). Depop is incredibly popular among younger generations, with 80% of users being under 25, and among Americans, with 38% of its residing in the United States (source). Depop is available for both desktop and mobile, [more filler sentences]. Depop has many features, including allowing users to create a profile and virtual shop, in addition to purchasing and exploring items for sale. Depop also recommends clothing items based on your style and allows you to follow and interact with other users (source). Several ethical issues have arisen on the platform mostly surrounding how users interact with and use the platform. | Depop Is an online clothing marketplace and social shopping platform that enables users to buy used and new clothing from their internet-enabled device. Depop was founded in 2011(source) and was moved to London in 2012 (source). Depop is incredibly popular among younger generations, with 80% of users being under 25, and among Americans, with 38% of its residing in the United States (source). Depop is available for both desktop and mobile, [more filler sentences]. Depop has many features, including allowing users to create a profile and virtual shop, in addition to purchasing and exploring items for sale. Depop also recommends clothing items based on your style and allows you to follow and interact with other users (source). Several ethical issues have arisen on the platform mostly surrounding how users interact with and use the platform. | ||
| − | =History | + | ==History== |
| − | + | Depop was founded in 2011 and was brought to iOS devices in 2013 (source). It was founded by Simon Beckerman who later stepped down as CEO in 2013 (source). He is still on the board. The app was originally developed to be a shop selling items from Simon Bekerman’s magazine PIG, and a website was added later (source)(source). Depop was designed to function as both a social media platform and online marketplace, and Beckerman noted Instagram, Twitter, and Pinterest as sources of inspiration(source). Additionally, Depop was designed to attract “young designers, cool collectors, small shops and little brands,” however its current user base is primarily filled with younger shoppers and women (source). | |
| − | + | ==Features== | |
| − | == | + | ===selling on depop=== |
| − | === | + | Depop requires you to have an account to both buy and sell items. In order to sell, you have to set up your shop within the app, and then you can list items. There is an emphasis on entrepreneurship as Depop founder Simon Beckerman notes the app is like “having your store in your pocket” and CEO Maria Raga notes users can “start a business from their bedroom” (source)(source). Each listing can have four photos. Depop encourages users to model their items and also encourages branding and promoting individual shops on other social media platforms. They also support and verify their top sellers and often give them more exposure (source). |
| − | == | + | ==Ethical Issues== |
| − | === | + | Many ethical issues have arisen in relation to Depop, with some gaining more traction than others. These issues can impact both sellers and buyers. |
| + | ===Reselling thrifted clothing=== | ||
| + | Recently, especially among younger people, there has been growing awareness of Depop sellers and their impact on thrift stores. Named ‘thrift store gentrification,” this process is mainly centered around thrift stores raising their prices. For the most part, the blame for this issue falls upon Depop sellers and occasionally other online resellers (source). This issue is widely debated, and there is not a lot of current research on this topic. | ||
| − | + | Reselling thrifted items has been around since the 1990s (source), and was also present on eBay before Depop (source). In 2004 it was noted due to the stigmatization of thrift stores in popular media, middle-income shoppers feel more comfortable buying from thrift stores. They also often benefit greatly from the reduced prices and use shopping at thrift stores “as a way to resist a culture of consumption and disposability,” (source). The specific impact of Depop on this phenomenon is not known. | |
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Revision as of 16:00, 10 March 2021
Depop Is an online clothing marketplace and social shopping platform that enables users to buy used and new clothing from their internet-enabled device. Depop was founded in 2011(source) and was moved to London in 2012 (source). Depop is incredibly popular among younger generations, with 80% of users being under 25, and among Americans, with 38% of its residing in the United States (source). Depop is available for both desktop and mobile, [more filler sentences]. Depop has many features, including allowing users to create a profile and virtual shop, in addition to purchasing and exploring items for sale. Depop also recommends clothing items based on your style and allows you to follow and interact with other users (source). Several ethical issues have arisen on the platform mostly surrounding how users interact with and use the platform.
History
Depop was founded in 2011 and was brought to iOS devices in 2013 (source). It was founded by Simon Beckerman who later stepped down as CEO in 2013 (source). He is still on the board. The app was originally developed to be a shop selling items from Simon Bekerman’s magazine PIG, and a website was added later (source)(source). Depop was designed to function as both a social media platform and online marketplace, and Beckerman noted Instagram, Twitter, and Pinterest as sources of inspiration(source). Additionally, Depop was designed to attract “young designers, cool collectors, small shops and little brands,” however its current user base is primarily filled with younger shoppers and women (source).
Features
selling on depop
Depop requires you to have an account to both buy and sell items. In order to sell, you have to set up your shop within the app, and then you can list items. There is an emphasis on entrepreneurship as Depop founder Simon Beckerman notes the app is like “having your store in your pocket” and CEO Maria Raga notes users can “start a business from their bedroom” (source)(source). Each listing can have four photos. Depop encourages users to model their items and also encourages branding and promoting individual shops on other social media platforms. They also support and verify their top sellers and often give them more exposure (source).
Ethical Issues
Many ethical issues have arisen in relation to Depop, with some gaining more traction than others. These issues can impact both sellers and buyers.
Reselling thrifted clothing
Recently, especially among younger people, there has been growing awareness of Depop sellers and their impact on thrift stores. Named ‘thrift store gentrification,” this process is mainly centered around thrift stores raising their prices. For the most part, the blame for this issue falls upon Depop sellers and occasionally other online resellers (source). This issue is widely debated, and there is not a lot of current research on this topic.
Reselling thrifted items has been around since the 1990s (source), and was also present on eBay before Depop (source). In 2004 it was noted due to the stigmatization of thrift stores in popular media, middle-income shoppers feel more comfortable buying from thrift stores. They also often benefit greatly from the reduced prices and use shopping at thrift stores “as a way to resist a culture of consumption and disposability,” (source). The specific impact of Depop on this phenomenon is not known.
