Data Monololy

Data monopoly is when a single company or entity controls a significant portion of a specific type of data or data market. This can happen in a number of ways, such as through acquisitions of smaller companies, exclusive partnerships or agreements, or simply by having a large and dominant market share. In a data monopoly, the company or entity in control significantly influences market prices, terms of service, and data access. This can lead to reduced competition, innovation, and potential privacy concerns. Additionally, a data monopoly can make it difficult for other companies to enter the market, which can stifle economic growth. Big Tech companies have used their unchecked access to private personal information to create in-depth profiles about nearly all Americans and to protect their market position against competition from startups. Data monopoly can be a concern in many areas, including data-driven industries such as advertising, finance, healthcare, and transportation. The antitrust laws of many countries are in place to prevent such monopolies.

History

- surveillance capitalism -

Discrimination

Targeted advertisements have shown the capability to discriminate against the viewing user. In one example instance, ads related to housing, employment,and financial services have been found to target people of certain races. Advertisements as such violate anti-discrimination laws in the US.