Data Monololy
From SI410
Brief introduction.
The Rise of Data Mining
With the improvement of technology, online platforms have made it possible to collect use consumers' behavior data for marketing purposes. [1] Well known companies such as Google engage in data mining, or the act of extracting data from a large data warehouse [2] The data is used compile profiles for consumers allowing big companies to target individuals based on preferences. [1] With the collecting of personal data, big companies who have control over it have the ability to manipulate or predict the market based on individual consumer profiles. [1] This data allows companies to make immense profit off of targeting certain individuals.
Attention Monopoly
Business context
- ↑ 1.0 1.1 1.2 Ma, J. (2022). Data Monopoly and the Impact on Consumer Welfare. In: Regulating Data Monopolies. Springer, Singapore. https://doi.org/10.1007/978-981-16-8766-2_8
- ↑ https://d1wqtxts1xzle7.cloudfront.net/72044463/Paper_30-Data_Mining_Web_Data_Mining_Techniques-libre.pdf?1633842316=&response-content-disposition=inline%3B+filename%3DData_Mining_Web_Data_Mining_Techniques_T.pdf&Expires=1674762264&Signature=MVpH5u1KmfsujTyyIyAmnF-yF8YJ6qCzRyfkA~gHyueHcr20RZVVcjVtYZycY4Tuzntnoig4UC14632J25TE4xYr5YY7iN3e0yd3xE7erFZFwf8LZ5TwpmeM0HSQYDTp3Rkn75eAWKVflOkMoVz6v847j7p1tBuLMf6bhTOjBofJ91N9lVkDcRnLDlensE-v6Gx4gg01PND0MWlM3hVkrT~Iya68-ajExX87vObE1jagWCI5nAddtltxCXbo81nmNBym0r0~6l81-I4gCDC3cBMXVTXM2OvGyVEobTmNZmSf~yadngo3g41zN1MIr~xaj1SGDJVsYa~UlpCap3bz3A__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA
