Data Monololy
From SI410
Brief introduction.
The Rise of Data Mining
With the improvement of technology, online platforms have made it possible to use data for marketing purposes. [1] The data is used compile profiles for consumers allowing big companies to target individuals based on preferences. [1] With the collecting of personal data, big companies who have control over it have the ability to manipulate or predict the market based on individual consumer profiles. [1] This data allows companies to make immense profit off of targeting certain individuals.
Attention Monopoly
Business context
- ↑ 1.0 1.1 1.2 Ma, J. (2022). Data Monopoly and the Impact on Consumer Welfare. In: Regulating Data Monopolies. Springer, Singapore. https://doi.org/10.1007/978-981-16-8766-2_8