Difference between revisions of "Data Monololy"
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== The Rise of Data Mining == | == The Rise of Data Mining == | ||
− | With the improvement of technology, online platforms have made it possible to use data for marketing purposes. <ref name = "Data">Ma, J. (2022). Data Monopoly and the Impact on Consumer Welfare. In: Regulating Data Monopolies. Springer, Singapore. https://doi.org/10.1007/978-981-16-8766-2_8</ref> The data is used compile profiles for consumers allowing big companies to target individuals based on preferences. <ref name = "Data" /> With the collecting of personal data, big companies who have control over it have the ability to manipulate or predict the market based on individual consumer profiles. <ref name = "Data" /> This data allows companies to make immense profit off of targeting certain individuals. | + | With the improvement of technology, online platforms have made it possible to collect use consumers' behavior data for marketing purposes. <ref name = "Data">Ma, J. (2022). Data Monopoly and the Impact on Consumer Welfare. In: Regulating Data Monopolies. Springer, Singapore. https://doi.org/10.1007/978-981-16-8766-2_8</ref> Well known companies such as Google engage in data mining, or the act of extracting data from a large data warehouse <ref> https://d1wqtxts1xzle7.cloudfront.net/72044463/Paper_30-Data_Mining_Web_Data_Mining_Techniques-libre.pdf?1633842316=&response-content-disposition=inline%3B+filename%3DData_Mining_Web_Data_Mining_Techniques_T.pdf&Expires=1674762264&Signature=MVpH5u1KmfsujTyyIyAmnF-yF8YJ6qCzRyfkA~gHyueHcr20RZVVcjVtYZycY4Tuzntnoig4UC14632J25TE4xYr5YY7iN3e0yd3xE7erFZFwf8LZ5TwpmeM0HSQYDTp3Rkn75eAWKVflOkMoVz6v847j7p1tBuLMf6bhTOjBofJ91N9lVkDcRnLDlensE-v6Gx4gg01PND0MWlM3hVkrT~Iya68-ajExX87vObE1jagWCI5nAddtltxCXbo81nmNBym0r0~6l81-I4gCDC3cBMXVTXM2OvGyVEobTmNZmSf~yadngo3g41zN1MIr~xaj1SGDJVsYa~UlpCap3bz3A__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA </ref> The data is used compile profiles for consumers allowing big companies to target individuals based on preferences. <ref name = "Data" /> With the collecting of personal data, big companies who have control over it have the ability to manipulate or predict the market based on individual consumer profiles. <ref name = "Data" /> This data allows companies to make immense profit off of targeting certain individuals. |
== Attention Monopoly == | == Attention Monopoly == | ||
=== Business context === | === Business context === |
Revision as of 18:45, 26 January 2023
Brief introduction.
The Rise of Data Mining
With the improvement of technology, online platforms have made it possible to collect use consumers' behavior data for marketing purposes. [1] Well known companies such as Google engage in data mining, or the act of extracting data from a large data warehouse [2] The data is used compile profiles for consumers allowing big companies to target individuals based on preferences. [1] With the collecting of personal data, big companies who have control over it have the ability to manipulate or predict the market based on individual consumer profiles. [1] This data allows companies to make immense profit off of targeting certain individuals.
Attention Monopoly
Business context
- ↑ 1.0 1.1 1.2 Ma, J. (2022). Data Monopoly and the Impact on Consumer Welfare. In: Regulating Data Monopolies. Springer, Singapore. https://doi.org/10.1007/978-981-16-8766-2_8
- ↑ https://d1wqtxts1xzle7.cloudfront.net/72044463/Paper_30-Data_Mining_Web_Data_Mining_Techniques-libre.pdf?1633842316=&response-content-disposition=inline%3B+filename%3DData_Mining_Web_Data_Mining_Techniques_T.pdf&Expires=1674762264&Signature=MVpH5u1KmfsujTyyIyAmnF-yF8YJ6qCzRyfkA~gHyueHcr20RZVVcjVtYZycY4Tuzntnoig4UC14632J25TE4xYr5YY7iN3e0yd3xE7erFZFwf8LZ5TwpmeM0HSQYDTp3Rkn75eAWKVflOkMoVz6v847j7p1tBuLMf6bhTOjBofJ91N9lVkDcRnLDlensE-v6Gx4gg01PND0MWlM3hVkrT~Iya68-ajExX87vObE1jagWCI5nAddtltxCXbo81nmNBym0r0~6l81-I4gCDC3cBMXVTXM2OvGyVEobTmNZmSf~yadngo3g41zN1MIr~xaj1SGDJVsYa~UlpCap3bz3A__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA