Difference between revisions of "Data Monololy"
From SI410
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== The Rise of Data Mining == | == The Rise of Data Mining == | ||
| − | With the improvement of technology, online platforms have made it possible to use data for marketing purposes. <ref name = "Data"> Ma, J. (2022). Data Monopoly and the Impact on Consumer Welfare. In: Regulating Data Monopolies. Springer, Singapore. https://doi.org/10.1007/978-981-16-8766-2_8 < | + | With the improvement of technology, online platforms have made it possible to use data for marketing purposes. <ref name = "Data">Ma, J. (2022). Data Monopoly and the Impact on Consumer Welfare. In: Regulating Data Monopolies. Springer, Singapore. https://doi.org/10.1007/978-981-16-8766-2_8</ref> The data is used compile profiles for consumers allowing big companies to target individuals based on preferences. <ref name = "Data" /> With the collecting of personal data, big companies who have control over it have the ability to manipulate or predict the market based on individual consumer profiles. <ref name = "Data" /> This data allows companies to make immense profit off of targeting certain individuals. |
== Attention Monopoly == | == Attention Monopoly == | ||
=== Business context === | === Business context === | ||
Revision as of 18:40, 26 January 2023
Brief introduction.
The Rise of Data Mining
With the improvement of technology, online platforms have made it possible to use data for marketing purposes. [1] The data is used compile profiles for consumers allowing big companies to target individuals based on preferences. [1] With the collecting of personal data, big companies who have control over it have the ability to manipulate or predict the market based on individual consumer profiles. [1] This data allows companies to make immense profit off of targeting certain individuals.
Attention Monopoly
Business context
- ↑ 1.0 1.1 1.2 Ma, J. (2022). Data Monopoly and the Impact on Consumer Welfare. In: Regulating Data Monopolies. Springer, Singapore. https://doi.org/10.1007/978-981-16-8766-2_8
