Clickbait

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Clickbait refers to a certain kind of web content advertisement that is designed to entice its readers into clicking an accompanying link, they are usually found in social media sites in the form of short teaser messages [1] that are designed to attract the attention users. They encourage people to click on them without giving much information about what the reader is going to find next and are often filled with fake, opinion-based, with little-to-no research done to back up the author’s points.[2][3][4]. They are often

Types

References

  1. Potthast, Martin; Köpsel, Sebatian; Stein, Benno; Hagen, Matthias (2016). ClickBait Detection Bauhaus-Universität Weimer
  2. The Washington Post website: "What is ‘click bait’ and why Facebook wants to display less of it" https://www.washingtonpost.com/news/technology/wp/2014/08/26/what-is-click-bait-and-why-facebook-wants-to-display-less-of-it/?utm_term=.eccfff2e28b8
  3. Tech Crunch: "*** is a clickbait "https://techcrunch.com/2016/09/25/wtf-is-clickbait/"
  4. Click Bait Websites and the Age of Misinformation "https://jordandetmers.com/2014/09/11/click-bait-websites-and-the-age-of-misinformation/"