Difference between revisions of "Clickbait"

Clickbait refers to a certain kind of web content advertisement that is designed to entice its readers into clicking an accompanying link, they are usually found in social media sites in the form of short teaser messages <ref>Potthast, Martin; Köpsel, Sebatian; Stein, Benno; Hagen, Matthias (2016). ClickBait Detection Bauhaus-Universität Weimer</ref> that are designed to attract the attention of people. They encourage people to click on them without giving much information about what the reader is going to find next and are often filled with stories that are fake, opinion-based, with little-to-no research done to back up the author’s points.<ref name="TWP">The Washington Post website: "What is ‘click bait’ and why Facebook wants to display less of it" https://www.washingtonpost.com/news/technology/wp/2014/08/26/what-is-click-bait-and-why-facebook-wants-to-display-less-of-it/?utm_term=.eccfff2e28b8</ref><ref >Tech Crunch: "*** is a clickbait "https://techcrunch.com/2016/09/25/wtf-is-clickbait/"</ref><ref >Click Bait Websites and the Age of Misinformation "https://jordandetmers.com/2014/09/11/click-bait-websites-and-the-age-of-misinformation/"</ref>. Online news media outlets rely heavily on page views to generate ad revenue and use clickbaits to increase the amount of people that visit their page <ref> Chakraborty, Abhijnan; Paranjape, Bhargavi; Kakarla, Sourya;  Ganguly, Niloy (2016). Stop Clickbait: Detecting and Preventing Clickbaits in Online News Media Cornell University Library</ref><ref >The dirty secrets of clickbait. This post will blow your mind! "https://econsultancy.com/blog/64399-the-dirty-secrets-of-clickbait-this-post-will-blow-your-mind/"</ref>. The presence of clickbait in social media create many ethical concern as they threaten to clog up social media channels and are  spreading misinformation and creating controversy <ref>Potthast, Martin; Köpsel, Sebatian; Stein, Benno; Hagen, Matthias (2016). ClickBait Detection Bauhaus-Universität Weimer</ref><ref >Click Bait Websites and the Age of Misinformation "https://jordandetmers.com/2014/09/11/click-bait-websites-and-the-age-of-misinformation/"</ref>