California Consumer Privacy Act

The California Consumer Privacy Act (CCPA) gives customers more say over the personal information that businesses and corporations acquire about them. This law was created in response to consumers' rising distrust in how businesses were using their information, especially after several high profile security breeches at financial institutions . Although only applicable to California residents, the law gives consumers several important rights, including the right to know what information a business has on them and how it is used or shared, the right to delete collected personal information, the right to opt-out of the sales of collected personal information, and the right to not be penalized or discriminated against for exercising their CCPA rights. Businesses must also provide notices to customers describing their privacy policies.