Difference between revisions of "BuzzFeed"
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BuzzFeed produces articles and news daily and focuses on a variety of topics. The main headings (or main topics) include <br /> | BuzzFeed produces articles and news daily and focuses on a variety of topics. The main headings (or main topics) include <br /> | ||
*News | *News | ||
| − | *Buzz | + | *Buzz (entertainment news) |
*Life | *Life | ||
*Quizzes | *Quizzes | ||
*Video <br /> | *Video <br /> | ||
| − | Within the "More" section are 27 other headings which include Animals, Audio, Big Stories, Books, Business, Celebrities, DIY, Entertainment, Food, Geeky, Health, Ideas, LGBT, Music, Parents, Podcast, Politics, Puzzles, Rewind, Science, Sports, Style, Tech, Travel, Weddings, Weekend, and World<sup>3</sup>. | + | Within the "More" section are 27 other headings which include Animals, Audio (information about podcasts, soundtracks, etc.), Big Stories, Books, Business, Celebrities, DIY, Entertainment, Food, Geeky (online fandoms and alike), Health, Ideas (thoughtful, lengthy, and argumentative articles), LGBT, Music, Parents, Podcast, Politics, Puzzles, Rewind (articles to remember the past), Science, Sports, Style, Tech, Travel, Weddings, Weekend (ideas for what to eat, make, or do over the weekend), and World<sup>3</sup>. |
'''<big>Community</big><br /> | '''<big>Community</big><br /> | ||
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BuzzFeed creates multiple different video channels on both YouTube and Facebook. There is a general BuzzFeedVideo YouTube channel, but there are also multiple other channels categorized by color and their content divided by mood (i.e. "BuzzFeedYellow" for more fun content, "BuzzFeedViolet" for "the good kind of awkward" videos, etc.)<sup>2</sup>. | BuzzFeed creates multiple different video channels on both YouTube and Facebook. There is a general BuzzFeedVideo YouTube channel, but there are also multiple other channels categorized by color and their content divided by mood (i.e. "BuzzFeedYellow" for more fun content, "BuzzFeedViolet" for "the good kind of awkward" videos, etc.)<sup>2</sup>. | ||
| − | BuzzFeed also has several Facebook accounts, including BuzzFeed Food, BuzzFeed Video, BuzzFeed, BuzzFeed Quiz, BuzzFeed DIY, BuzzFeed Health, BuzzFeed Books, as well as pages for the rest of the topics covered in BuzzFeed's main headings on their site and pages for the various colors in the YouTube pages as well. | + | BuzzFeed also has several Facebook accounts, including BuzzFeed Food, BuzzFeed Video, BuzzFeed, BuzzFeed Quiz, BuzzFeed DIY, BuzzFeed Health, BuzzFeed Books, as well as pages for the rest of the topics covered in BuzzFeed's main headings on their site and pages for the various colors in the YouTube pages as well. Most of these accounts are mainly quick, 15 second videos to show an interesting procedure or recipe for users. |
'''<big>Advertisement</big><br /> | '''<big>Advertisement</big><br /> | ||
Revision as of 02:22, 18 February 2016
BuzzFeed is an American media company that specializes in producing news on social buzz and entertainment on their website. BuzzFeed generates about 200 million views each month3.
History and Funding
BuzzFeed was founded in November of 2006 by Jonah Peretti. 8 years later, they were able to raise $50 million from venture capitalist Andreessen Horowitz2. Since then, multiple big investors have made equity investments into BuzzFeed, such as NBCUniversal and General Atlantic. As of July 30, 2015, BuzzFeed is worth $1.5 billion1.
Content
BuzzFeed produces articles and news daily and focuses on a variety of topics. The main headings (or main topics) include
- News
- Buzz (entertainment news)
- Life
- Quizzes
- Video
Within the "More" section are 27 other headings which include Animals, Audio (information about podcasts, soundtracks, etc.), Big Stories, Books, Business, Celebrities, DIY, Entertainment, Food, Geeky (online fandoms and alike), Health, Ideas (thoughtful, lengthy, and argumentative articles), LGBT, Music, Parents, Podcast, Politics, Puzzles, Rewind (articles to remember the past), Science, Sports, Style, Tech, Travel, Weddings, Weekend (ideas for what to eat, make, or do over the weekend), and World3.
Community
BuzzFeed has their own staff of over 700 employees, but they still encourage the community to write articles, and so BuzzFeed Community was created. This means that anybody who creates a BuzzFeed account can create their own content and quizzes to publish to the site and share with their friends3. BuzzFeed uses a ranking system ("Cat Power") to determine how popular a user is among the Community, with Cat Power increases as a contributor becomes more popular3.
Video
BuzzFeed creates multiple different video channels on both YouTube and Facebook. There is a general BuzzFeedVideo YouTube channel, but there are also multiple other channels categorized by color and their content divided by mood (i.e. "BuzzFeedYellow" for more fun content, "BuzzFeedViolet" for "the good kind of awkward" videos, etc.)2.
BuzzFeed also has several Facebook accounts, including BuzzFeed Food, BuzzFeed Video, BuzzFeed, BuzzFeed Quiz, BuzzFeed DIY, BuzzFeed Health, BuzzFeed Books, as well as pages for the rest of the topics covered in BuzzFeed's main headings on their site and pages for the various colors in the YouTube pages as well. Most of these accounts are mainly quick, 15 second videos to show an interesting procedure or recipe for users.
Advertisement
BuzzFeed generates revenue from advertisement through their site. Advertisers create their own posts related to their product or company, and BuzzFeed makes money from these advertisers. This is called native advertising because the posts look similar to BuzzFeed's typical content4.
References
1. http://www.businessinsider.com/report-nbc-is-investing-in-buzzfeed-at-a-15-billion-valuation-2015-7
2. https://en.wikipedia.org/wiki/BuzzFeed
4. http://www.businessinsider.com/buzzfeed-native-advertising-is-paying-off-2015-8
