Bias in Dating Apps

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Bias in dating apps refers to the way the algorithm that operates these apps filters through profiles of users based on certain characteristics, such as race, gender, sexual orientation, age, ability and other factors. This bias can manifest in different ways, including through the use of data gathered from the user’s profile which is usually entered by the user upon creation of the profile, as well as information from social media and other apps that the user chooses to link to the profile, such as Instagram and Spotify [1]. The algorithm also uses a technique known as “collaborative filtering”, where the potential profiles shown to users are based on opinions from other users on these apps, such as on apps like Tinder, Bumble, and Hinge [2].


History

How the Algorithm Works

Tinder

The algorithm implemented by Tinder is the Elo rating system, which resembles the same method to assess and calculate the relative skill levels of players in zero-sum games such as chess [3]. Tinder implements the same concept by coining the term “desirability” instead [3]
  1. Dating apps’ darkest secret: their algorithm. (n.d.). IE HST Rewire Magazine. Retrieved January 26, 2023, from https://rewire.ie.edu/dating-apps-darkest-secret-algorithm/
  2. Tseng, K. (2022, March 21). The Bias and Contradiction of Dating Apps. Viterbi Conversations in Ethics. Retrieved January 26, 2023, from https://vce.usc.edu/weekly-news-profile/the-bias-and-contradiction-of-dating-apps/
  3. 3.0 3.1 Tiffany, K. (2019, February 7). The Tinder algorithm, explained. Vox. Retrieved January 26, 2023, from https://www.vox.com/2019/2/7/18210998/tinder-algorithm-swiping-tips-dating-app-science