Baidu

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Baidu
Baidulogo.jpg
Baidu1.jpg
"Baidu" Site
Type E-Commerce
Cloud Based Storage
Artificial Intelligence
Launch Date January 1, 2000
Status Active
Product Line Search Engine
Encyclopedia
Discussion forum
Platform Cloud Service
Website www.baidu.com

Baidu (NASDAQ: BIDU) is the world's largest Chinese search engine, China's largest Internet integrated service company with information and knowledge as the core, and the world's leading artificial intelligence platform company. Baidu has thousands of research engineers, which is the top technical team in China.[1] This team has mastered the most advanced search engine technology in the world, making Baidu a Chinese high-tech enterprise mastering the world's cutting-edge science and core technology, and making China one of the only four countries in the world with search engine core technology outside the United States, Russia and South Korea. Baidu has faced criticism for their data mining and targeted advertising practices, which were catalysts for an increased amount of debate surrounding the ethical implications of privacy online.[2]

History

Robin Li at NASDAQ

In 1994, Robin Li (Yanhong Li, 李彦宏) joined IDD Information Services, a New Jersey division of Dow Jones and Company, where he helped develop software for the online edition of The Wall Street Journal.[3] He also worked on developing better algorithms for search engines and remained at IDD Information Services from May 1994 to June 1997.

At the end of 1999, Li saw the great potential of China's Internet and Chinese search engine services. He resolutely resigned from Silicon Valley's high paying job and brought patent technology of search engine, and founded Baidu Inc in Zhongguancun in January 1, 2000. After that, Baidu launches independent search portal baidu.com and their own search engine within one year. In 2003, Baidu surpasses Google and becomes the preferred search engine for Chinese netizens. According to data from Analysys International, Baidu has a respectable market share of 58%, well above Google (Google's market share is arround one third). [4]

Li's original intention was to create a product to "provide the best and most equitable way for people to find what they are looking for".[5] This feat was accomplished as a result of the link analysis technology, which sorted search results based on how many connections they have with other pages. This algorithm was based on the assumption that the more times a page is linked from another site, the more credible it is. This assumption proved to be accurate, and since then, the company has rapidly expanded by producing new suites of products and acquiring new companies in many different markets. These products include Baidu Baike (an online encyclopedia), Wikipedia: Baidu Wangpan: Baidu Wangpan (a cloud storage service), and Baidu Tieba (a keyword-based discussion forum), among others.

Baidu's initial public offering occurred on August 5, 2005. At its IPO price of $27 a share, the company raised $109 million. With a rise of 354%, Baidu’s first-day gain ranks 18th in history and ranks as the best performance ever by an overseas deal.[6] In December 2007, Baidu became the first Chinese company to be included in the NASDAQ-100 index. As of May 2018, Baidu's market cap rose to US$99 billion.[7]

Name, Mission, and Vision

The word "Baidu" comes from Xin Qiji, a poet of the Southern Song Dynasty, who wrote eight hundred years ago. [8] The sentence wrote: "Having searched hundreds of times in the crowd, suddenly turning back, he is there in the dimmest candlelight." "Baidu"'s meaning is "searching for hundreds of times", which matches the enterprise's position as a search engine company, as well as expresses the resolution of Baidu to make their search engine top in the world. Baidu's mission is to "make the complicated world simpler through technology" and its vision is "to be a top global technology company which best understands users’needs and enables their growth".Baidu has faced criticism from the public for actions viewed as inconsistent with their claims. In May 2016, Baidu's P4P search results reportedly caused the death of a student who tried an experimental cancer therapy he found online. This event which is called "Death of Wei Zexi" has received widespread media coverage. Chinese media scholar Fang Kecheng then proclaimed that "Search engine Baidu is dead".[9]

Baidu Products

Search Survices

  • Baidu Knows provides users with a query-based searchable community to share knowledge and experience. Through Baidu Knows, registered members of Baidu Knows can post specific questions for other members to respond and also answer questions of other members.
  • Baidu Baike, is China's largest online encyclopedia by users; second largest encyclopedia by article count.
  • Baidu MP3 Search[10] provides algorithm-generated links to songs and other multimedia files provided by Internet content providers. Baidu started with a popular music search feature called "MP3 Search" and its comprehensive lists of popular Chinese music, Baidu 500, based on download numbers. Baidu locates file formats such as MP3, WMA and SWF. The multimedia search feature is mainly used in searches for Chinese pop music. While such works are copyrighted under Chinese law, Baidu claims on its legal disclaimer that linking to these files does not break Chinese law. This has led other local search engines to follow the practice, including Google China (Hong Kong), which uses an intermediate company called Top100 to offer a similar MP3 Search service.
  • Baidu Image Search[11] enables users to search millions of images on the Internet. Baidu Image Search offers features such as search by image size and by image file type. Image listings are organized by various categories, which are updated automatically through algorithms.
  • Baidu Video Search[12] enables users to search for and access through hyperlinks of online video clips that are hosted on third parties' Websites.
  • Baidu Search Ranking[13] provides listings of search terms based on daily search queries entered on Baidu.com. The listings are organized by categories and allow users to locate search terms on topics of interest.

Geo

  • Baidu Maps is a desktop and mobile mapping solution similar to Google Maps, but covering only the Greater China region. It is a platform to provide users with travelling-related services including intelligent route planning, intelligent navigation, real-time traffic and so on. As a "new generation of Artificial Intelligence Map", Baidu Maps has realized voice interaction which facilitates the whole process of user control and has launched AR walking guide, AR tour guide and other practical functions.

International

  • Baidu started its Japanese language search service, run by Baidu Japan, the company's first regular service outside of China.[14] It includes a search bar for web pages and image searches, user help and advanced services.[15] The Japanese search engine closed on March 16, 2015.[16]
  • Simeji is one of the most downloaded input method products in the Japanese Android electronic market. It is loaded with functions such as mushroom plug-in system and decorative skin keyboard. On December 13, 2011, Baidu announced the acquisition of the well-known Japanese mobile phone Japanese input method "simeji".
  • Baidu Translate, an online translation service originated in February 2013.[17] As of April 2020, it supports 200 languages, the most out of any online translation service, to help fight against COVID-19.[18]

Media

  • Baidu Entertainment is an online channel for entertainment-related news and content. Users can search or browse through news and other information relating to specific stars, movies, television series and music.
  • Baidu Tieba (Template:Lang) provides users with a query-based searchable community to exchange views and share knowledge and experiences. It is an online community bound tightly with Baidu's search service.
  • Baidu News provides links to a selection of local, national and international news, and presents news stories in a searchable format, within minutes of their publication on the Web. Baidu News uses an automated process to display links to related headlines, which enables people to see many different viewpoints on the same story. Chinese government and Chinese industry sources stated that Baidu received a license from Beijing, which allows the search engine to become a full-fledged news website. Thus Baidu is able to provide its own reports, besides showing certain results as a search engine. Baidu is the first Chinese search engine to receive such a license.[19]
  • Baidu Space the social networking service of Baidu, allows registered users to create personalized homepages in a query-based searchable community.[20] Registered users can post their Web logs, or blogs, photo album and certain personal information on their homepages and establish their own communities of friends who are also registered users. By July 2009, it had reached 100 million registered users. On April 4, 2015, Baidu announced that Baidu Space will be closed. All content on Baidu Space was transferred to Baidu Cloud on May 7, 2015.[21]

Dynamic Product Ads

Brand Marketing

Search promotion

Ethical Implications

Search Engine

Disclaimer

In view of the fact that Baidu automatically generates links to third-party Web pages according to the keywords you type by non manual search, except for the service terms stated by Baidu, Baidu will not be responsible for all accidents, negligence, infringement and losses caused by using Baidu (including computer virus infection caused by downloading the content of the third-party website to which the search link is linked), except for the service terms stated by Baidu, We will not bear any legal liability.

Any third-party Web page linked by Baidu search is made or provided by others. You may obtain information and enjoy services from the third-party Web page. Baidu will not be responsible for its legality or bear any legal liability.

Baidu respects and protects all personal privacy rights of users using Baidu. The user name, email address and other personal data registered by Baidu will not be disclosed to third parties without your personal permission or according to the mandatory provisions of relevant laws and regulations. Baidu reminds you: the keyword you enter when using search engine will not be considered your personal privacy data.

Death of Wei Zexi

See Also

External Links

References

  1. http://home.baidu.com/
  2. http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=5,920,859.PN.&OS=PN/5,920,859&RS=PN/5,920,859
  3. Robin Li's vision powers Baidu's Internet search dominance Archived February 3, 2011, at the Wayback Machine, Taipei Times, September 17, 2006.
  4. How Google took on China—and lost. MIT technology review, 19 December, 2018.
  5. https://baike.baidu.com/reference/427116/74a23gpaBp1id7YOJTojsNSLYPiEFfKSdcxZ0sklG0MySaqCIrIVDI7sfDGNypGBR5cWQCy5R8-1HuQnhQDoSt7thhMetJlF
  6. The Untold Story of the Baidu IPO Seeking Alpha. Archived from the original on October 24, 2016. Retrieved September 8, 2019.
  7. Search site moves at the speed of China. Los Angeles Times. Archived from the original on January 22, 2012. Retrieved November 26, 2011.
  8. https://ir.baidu.com/company-overview/
  9. https://qz.com/1530831/an-obituary-for-baidu-argues-chinas-vast-internet-has-no-search-engine/
  10. https://baike.baidu.com/item/%E7%99%BE%E5%BA%A6MP3
  11. https://image.baidu.com/
  12. https://v.baidu.com/
  13. https://www.asiapacdigital.com/china-digital-services?gclid=Cj0KCQiA1pyCBhCtARIsAHaY_5fUe8zSkdYMQ9y9yLMAFQrcPUg289Hl0GZdF10ZUpaXLxBn_YNASw8aAop1EALw_wcB&gclsrc=aw.ds
  14. lastname, firstname · (date) · Baidu Japan · work · 03-11-2021
  15. lastname, firstname · (March 23, 2007) · China's Google in Japan · work · Infoniac.com · 03-11-2021
  16. lastname, firstname · (April 17, 2015) · After 8 years of failing, Baidu shuts Japan search engine · work · Tech IN Asia · 03-11-2021
  17. lastname, firstname · (date) · Baidu Translate 8.0.0 · work · 03-11-2021
  18. https://twitter.com/baiduresearch/status/1248316242689019904
  19. lastname, firstname · (January 23, 2007) · Google's Lookalike is Expanding in China · work · Gadget4boys.com · 03-11-2021
  20. lastname, firstname · (date) · 百度Hi官网 · work · 03-11-2021
  21. http://finance.sina.com/gb/tech/sinacn/20150407/03051239524.html

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