Difference between revisions of "Avinash Bevoor"

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For the most part, the data identity that I embody online is a caricature of my personal identity. While a google search of the name “Avinash Bevoor” brings up a number of links, the data that I have found collected on myself from a variety of sources paints a reflection of myself that is startlingly accurate in some ways and completely wrong in others.
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When first starting this project, I had expected not to find too much information about myself. I have always attempted to keep my social media accounts private and regulate the personal information I make public. However, this theory was quickly disproven after a quick Google search of the name “Avinash Bevoor”. These two words resulted in a plethora of links that contained detailed personal information about me.
== Introduction ==
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Even more strikingly, a deeper dive into my digital footprint has made it clear that a large part of my online activity has been tracked and stored over time. This has resulted in companies like Google creating accurate profiles about my identity through my data.
When first exploring the extent of my digital footprint I began by searching my name in various search engines. This included the platforms of  Google, Safari, and Bing. One problem with this approach that I ran into almost immediately was that my search results were already tailored to me, resulting in numerous articles and social media profiles appearing as the first links. In order to circumvent this issue, I used incognito and private search modes in order to get a better understanding of what the average user would see when first searching my name.
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Overall, through an exploration of my public and private identity data, I have realized that media companies have stored immense amounts of information, creating digital persona's for all of their users in order to monetize their data.  
Additional problems that I ran into while searching for my identity using this method was that I would get different search results depending on the name I searched for. While a search for the name "Avinash Bevoor" would result in a list of articles that I was listed in and a link to my work profile, searching for my nickname, "Avi Bevoor", tended to show results for my social media pages.
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[[File:IMG 1146.jpg|225px|thumb|right|Avinash Bevoor]]
  
Finally, in an effort to get a more in-depth understanding of my digital identity, I also searched for my name on the various social media platforms I am active on. This included platforms such as Instagram, Snapchat, and TikTok, all of which displayed my profile as relatively accessible. In addition to this, I also downloaded the personal data that specific platforms had collected on me. This included data collected by Facebook, Google, and TikTok
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== Methods ==
 +
When first exploring the extent of my digital footprint, I began by entering my name into various search engines such as Google, Safari, and Bing. One problem I ran into almost immediately with this approach was that my search results were already tailored to me. This resulted in these search engines providing personal data about my identity as the first few links by default. In order to circumvent this issue, I used incognito and private search modes in order to get a better understanding of what the average user would see when first searching my name.
 +
An additional problem that I ran into while uncovering my identity using this method was that I would get different search results depending on the name I searched for. While a search for the name "Avinash Bevoor" would result in a list of articles that I was listed in and a link to my work profile, searching for my nickname, "Avi Bevoor", tended to show links to my social media pages.
  
 +
Finally, in an effort to get a more in-depth understanding of my identity data, I searched for my name on various social media platforms such as Instagram, Snapchat, and TikTok. In addition to this, I also explored the personal data that specific platforms had collected on me. Specifically, I downloaded the summary of personal information that was available about myself on Google Dashboard.
  
 
== Data Identity ==
 
== Data Identity ==
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[[File:Avinash_Bevoor.PNG|350px|thumb|right|Inital repsones after searching for "Avinash Bevoor" in Google]]
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=== Search Engines ===
 
=== Search Engines ===
From the results that appeared while searching for both my nickname and full name on a variety of search engines, I found the data to be surprisingly detailed and accurate. The first few links that appeared in my searches, which included public records and articles that I have published, all consisted of data that I had willingly released into the internet. One result that surprised me, however, was the voter record information that had a list of my name, address, and family members. In addition, I was shocked to find that the website that I had published for my 9th grade  geography class was also still available to view.
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From the results that appeared while searching for both my nickname and full name on a variety of search engines, I found the data to be surprisingly detailed and accurate. Before starting my search, I had thought my identity would be relatively hidden from Google's search engines. Instead, the first few links that appeared, which included public records and articles, were all about me. While some of the information had been willingly released, such as papers I have recently published, I had no idea other data, like my voter record information, existed so openly on the internet.  
  
However, despite the information that was available about me, when looking for any photos of myself through these search engines, no results were found.
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In addition, I was shocked to find that the website that I had published for my 9th-grade geography class was also still available to be viewed alongside the roster from my time on the Salem Tennis Team in high school. Through all of this data, it became clear to me that Google had a very good understanding of who I was and who I am. Through this search, I discovered that the only remnant of my identity that seemed to remain private was an actual picture of me on Google images.
 
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[[File:Avinash_Bevoor.PNG|400px|thumb|right|alt text]]
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=== Data Brokers ===
 
=== Data Brokers ===
The information that was available on my identity through data brokers such as mylife.com was not nearly as comprehensive as the data available through search engines. While these sites managed to accurately report my name and hometown, there were no other information about me available. In a list of family members and known associates that was displayed on the site was a list of names that I had never before seen.  
+
The information that was available about my identity through data brokers such as mylife.com was not nearly as comprehensive as the data displayed by search engines. While these sites managed to accurately report my name and hometown, there was no other information about me available. When looking at a list of my supposed family members and known associates the names that were displayed were ones that I had never seen before.
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In general, I was a bit surprised that so little information was available about me on these sites. Using data brokers often resulted in finding less information about myself than just a simple Google search. While I am not entirely sure why this is, it indicated to me that there was little data outside what was already available on Google that data brokers could find.
  
 
=== Social Media ===
 
=== Social Media ===
The data that could be found on my social media pages was not much more explicit than any of the other methods of searching that I had used previously. Of the existing social media platforms that I use, I am not very active on any of them. In searching for myself on Instagram, Facebook, Snapchat, and TikTok, there was very little data that was publicly available to those who do not actively follow me on these sites. While photos of me were finally beginning to show up, these mainly included my profile picture and the one photo of myself that I had posted on my Instagram wall.
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The amount of data that could be found on my social media pages was much smaller than any of the other methods of searching that I mentioned previously. Of my existing social media platforms, I am not very active on any of them. In searching through my Instagram, Facebook, Snapchat, and TikTok profiles, there was very little data that was publicly available to those who do not actively follow me on these sites. While photos of me were finally beginning to appear when searching for myself, these mainly included my profile picture and the one photo of myself that I had posted on my Instagram wall.
  
 
== Compiled Identity==
 
== Compiled Identity==
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=== Google Dashboard ===
 
=== Google Dashboard ===
While the data that other people could find about me was relatively limited, the amount of data that was collected on my browsing habits on each of these sites was greater than I expected. After downloading the personal information that my google dashboard had collected on my identity, I found that it wasn't just my web history that was being tracked. In addition, Google had information concerning my work and home address, taken from google maps, as well as data on the number of emails in my Gmail inbox and the events in my phone calendar. I had previously considered that these apps might be collecting data on me individually, I did not realize that Google was using the data to generate a relatively accurate digital portrait of my identity. This is especially concerning in that even if I managed to stop using google search and google maps, many of my professional contacts are linked to Gmail, forcing me to retain some connection to the organization at all times.
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[[File:Screen_Shot_2021-03-05_at_12.56.20_PM.png|400px|thumb|right|Summary of identity data stored by Google]]
=== Privacy policies ===
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When diving further into the data that Google was collecting on me I found that the terms of privacy that I had agreed to much more invasive than what I had first imagined. One aspect of these privacy terms that shocked me was that even "when you’re not signed in to a Google Account, we store the information we collect with unique identifiers tied to the browser, application, or device you’re using". Other data they collect include device charge, contacts, and photos and videos that are saved on their various platforms as well as one 3rd party applications that use Google services.
+
Overall, the data that the general public could find about me was much more extensive than I had first imagined. However, in contrast, the amount of data that was collected on my browsing habits on each of these sites was even greater.  
 +
 
 +
After downloading the personal information that Google Dashboard had collected, I found that it wasn't just my web history that was being tracked. In addition, Google had information concerning my work and home address, taken from Google Maps, as well as data on the number of emails in my Gmail inbox and the events in my phone calendar. While I had considered that these apps might be collecting data on me individually, I never realized that Google was using all of this data to generate an accurate digital portrait of my identity.
 +
 
 +
This is especially concerning to me because even if I managed to stop using Google search and Google maps, many of my professional contacts are linked to Gmail. As a result, Google has made itself an integrated part of my current life, forcing me to retain some connection to the organization at all times. This, in turn, ensures that I will continue to provide them with detailed identity data in the future.
 +
 
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=== Privacy Policies ===
 +
In order to better understand how Google had created such an extensive personal profile, I looked into Google's privacy policy. In reading these terms I found that the terms of privacy that I had first agreed to much more invasive than what I had first imagined. One aspect of these privacy terms that I was shocked to rea was that even "when you’re not signed in to a Google Account, we store the information we collect with unique identifiers tied to the browser, application, or device you’re using". Other data they collect include device charge, contacts, and photos and videos that are saved on their various platforms as well as one 3rd party applications that use Google services.
  
Through this exploration it has become evident that I am not nearly as invisible on the internet as I may believe. While the general public may not be able to find much more data on my identity more than the occasional article or post, Google itself has developed very clear understanding of my real-world identity through my digital activity.
+
Google uses the data that it collects on its users to sell information to advertisers. This can be seen through the targeted ads that will appear on Google's numerous platforms. While these sites may not disclose specific information to the public, it has not stopped them from profiting off the information that they have collected.
  
== Digital Caricature ==
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Through this exploration, it has become evident that I am not nearly as invisible on the internet as I may believe. While the general public may not be able to find much more data on my identity more than the occasional article or post, Google itself has developed a very clear understanding of my real-world identity through my digital activity.
While sites like google have managed to collect accurate personal identity data, this is not always the case for other platforms. When browsing through the Lifestyles and Interests tab, which depicts the advertisement specifications that Snapchat assumes about its users, I found tabs such as “esports fan” and “Latin Music enthusiast” checked, two descriptions that do not match my identity at all. These same findings were reflected in the ad personalization tabs of TikTok as well.
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These mixed results in my digital identity have led me to conclude that the persona that is created by the algorithms that collect personal data are more typically a caricature of a true person than a reflection. The data that is collected on an individual's browsing habits lends itself to a large amount of information. However, the algorithms that extrapolate a persons identity from this data are far from perfect. One possible reason for this is that multiple factors play a role in how users interact with individual sites. One example of this is the ads that I have received from ebay about buying a new guitar after buying a music stand for my friends birthday. As a result, it is clear that people use different platforms for different purposes. This is especially true for social media platforms, which are often exclusively used for browsing or messaging rather than interacting with the entire site. However, because algorithms are limited by information that is made available to them, incomplete data is used to create assumptions about users and their identities.  
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== Conclusion ==
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Through this analysis, my initial assumptions about the privacy I had online were proven completely wrong. Not only was a large amount of my personal data spanning years of my life publically available, but the extent of stored data about my identity was extremely comprehensive. While in the past I have attempted to control my digital identity by regulating the information that I make available to the public, it is now clear that users have almost no control over the way their data is collected.
 +
Despite my best efforts, it would not be possible for me to disconnect from my reliance on the internet. This is especially true during the COVID-19 pandemic, which has made almost all social and university life dependent on these services.  
  
Overall, the data that is both publicly and privately collected about me is a mix of accurate observations and inaccurate assumptions. While I have attempted to control my digital identity to some level by keeping social media accounts private and regulating the information that I make available to the public, it is clear that users have almost no control over the way algorithms interpret the data they collect.
+
This realization is extremely frightening to me because it speaks to the lack of privacy that has become normalized. The internet has become essential to everyday life. Consequently, companies like Google and other media platforms have become extremely powerful. Through this analysis of my own digital identity, it has become clear that regulations must be put in place to check online data collection. Otherwise, companies that collect personal information can continue to take advantage of their users' identity data with impunity.

Latest revision as of 12:52, 5 March 2021

When first starting this project, I had expected not to find too much information about myself. I have always attempted to keep my social media accounts private and regulate the personal information I make public. However, this theory was quickly disproven after a quick Google search of the name “Avinash Bevoor”. These two words resulted in a plethora of links that contained detailed personal information about me. Even more strikingly, a deeper dive into my digital footprint has made it clear that a large part of my online activity has been tracked and stored over time. This has resulted in companies like Google creating accurate profiles about my identity through my data. Overall, through an exploration of my public and private identity data, I have realized that media companies have stored immense amounts of information, creating digital persona's for all of their users in order to monetize their data.

Avinash Bevoor

Methods

When first exploring the extent of my digital footprint, I began by entering my name into various search engines such as Google, Safari, and Bing. One problem I ran into almost immediately with this approach was that my search results were already tailored to me. This resulted in these search engines providing personal data about my identity as the first few links by default. In order to circumvent this issue, I used incognito and private search modes in order to get a better understanding of what the average user would see when first searching my name. An additional problem that I ran into while uncovering my identity using this method was that I would get different search results depending on the name I searched for. While a search for the name "Avinash Bevoor" would result in a list of articles that I was listed in and a link to my work profile, searching for my nickname, "Avi Bevoor", tended to show links to my social media pages.

Finally, in an effort to get a more in-depth understanding of my identity data, I searched for my name on various social media platforms such as Instagram, Snapchat, and TikTok. In addition to this, I also explored the personal data that specific platforms had collected on me. Specifically, I downloaded the summary of personal information that was available about myself on Google Dashboard.

Data Identity

Inital repsones after searching for "Avinash Bevoor" in Google

Search Engines

From the results that appeared while searching for both my nickname and full name on a variety of search engines, I found the data to be surprisingly detailed and accurate. Before starting my search, I had thought my identity would be relatively hidden from Google's search engines. Instead, the first few links that appeared, which included public records and articles, were all about me. While some of the information had been willingly released, such as papers I have recently published, I had no idea other data, like my voter record information, existed so openly on the internet.

In addition, I was shocked to find that the website that I had published for my 9th-grade geography class was also still available to be viewed alongside the roster from my time on the Salem Tennis Team in high school. Through all of this data, it became clear to me that Google had a very good understanding of who I was and who I am. Through this search, I discovered that the only remnant of my identity that seemed to remain private was an actual picture of me on Google images.

Data Brokers

The information that was available about my identity through data brokers such as mylife.com was not nearly as comprehensive as the data displayed by search engines. While these sites managed to accurately report my name and hometown, there was no other information about me available. When looking at a list of my supposed family members and known associates the names that were displayed were ones that I had never seen before.

In general, I was a bit surprised that so little information was available about me on these sites. Using data brokers often resulted in finding less information about myself than just a simple Google search. While I am not entirely sure why this is, it indicated to me that there was little data outside what was already available on Google that data brokers could find.

Social Media

The amount of data that could be found on my social media pages was much smaller than any of the other methods of searching that I mentioned previously. Of my existing social media platforms, I am not very active on any of them. In searching through my Instagram, Facebook, Snapchat, and TikTok profiles, there was very little data that was publicly available to those who do not actively follow me on these sites. While photos of me were finally beginning to appear when searching for myself, these mainly included my profile picture and the one photo of myself that I had posted on my Instagram wall.

Compiled Identity

Google Dashboard

Summary of identity data stored by Google

Overall, the data that the general public could find about me was much more extensive than I had first imagined. However, in contrast, the amount of data that was collected on my browsing habits on each of these sites was even greater.

After downloading the personal information that Google Dashboard had collected, I found that it wasn't just my web history that was being tracked. In addition, Google had information concerning my work and home address, taken from Google Maps, as well as data on the number of emails in my Gmail inbox and the events in my phone calendar. While I had considered that these apps might be collecting data on me individually, I never realized that Google was using all of this data to generate an accurate digital portrait of my identity.

This is especially concerning to me because even if I managed to stop using Google search and Google maps, many of my professional contacts are linked to Gmail. As a result, Google has made itself an integrated part of my current life, forcing me to retain some connection to the organization at all times. This, in turn, ensures that I will continue to provide them with detailed identity data in the future.

Privacy Policies

In order to better understand how Google had created such an extensive personal profile, I looked into Google's privacy policy. In reading these terms I found that the terms of privacy that I had first agreed to much more invasive than what I had first imagined. One aspect of these privacy terms that I was shocked to rea was that even "when you’re not signed in to a Google Account, we store the information we collect with unique identifiers tied to the browser, application, or device you’re using". Other data they collect include device charge, contacts, and photos and videos that are saved on their various platforms as well as one 3rd party applications that use Google services.

Google uses the data that it collects on its users to sell information to advertisers. This can be seen through the targeted ads that will appear on Google's numerous platforms. While these sites may not disclose specific information to the public, it has not stopped them from profiting off the information that they have collected.

Through this exploration, it has become evident that I am not nearly as invisible on the internet as I may believe. While the general public may not be able to find much more data on my identity more than the occasional article or post, Google itself has developed a very clear understanding of my real-world identity through my digital activity.

Conclusion

Through this analysis, my initial assumptions about the privacy I had online were proven completely wrong. Not only was a large amount of my personal data spanning years of my life publically available, but the extent of stored data about my identity was extremely comprehensive. While in the past I have attempted to control my digital identity by regulating the information that I make available to the public, it is now clear that users have almost no control over the way their data is collected. Despite my best efforts, it would not be possible for me to disconnect from my reliance on the internet. This is especially true during the COVID-19 pandemic, which has made almost all social and university life dependent on these services.

This realization is extremely frightening to me because it speaks to the lack of privacy that has become normalized. The internet has become essential to everyday life. Consequently, companies like Google and other media platforms have become extremely powerful. Through this analysis of my own digital identity, it has become clear that regulations must be put in place to check online data collection. Otherwise, companies that collect personal information can continue to take advantage of their users' identity data with impunity.