Difference between revisions of "Angry Birds"

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	[[File: Picture_8.png|right|300px|thumb|This plane will be part of a promotional flight to Singapore.]]		[[File: Picture_8.png|right|300px|thumb|This plane will be part of a promotional flight to Singapore.]]
−	In attempts to expand the Angry Birds brand name, the official website offers plush birds and pigs, T-shirts, iPad cases, Christmas stockings, backpacks, and key chains. Over 10 million Angry Birds toys have been sold thus far. <ref> [http://www.foxnews.com/scitech/2011/10/19/angry-birds-aim-for-world-domination/ Angry Birds Aim for World Domination] Retrieved 2011-12-18 </ref>	+	In attempts to expand the Angry Birds brand name, the official website offers plush birds and pigs, T-shirts, iPad cases, Christmas stockings, backpacks, and key chains. Over 10 million Angry Birds toys have been sold thus far. <ref> Fox News. [http://www.foxnews.com/scitech/2011/10/19/angry-birds-aim-for-world-domination/ "Angry Birds Aim for World Domination."] 19 October 2011. Retrieved on 18 December 2011.</ref>
−	In May 2011, Mattel released a Angry Birds board game, entitled "Angry Birds: Knock on Wood" <ref> [http://gadgetwise.blogs.nytimes.com/2011/01/07/angry-birds-at-ces/?src=busln Angry Birds at C.E.S] Retrieved 2011-12-18 </ref>	+	In May 2011, Mattel released a Angry Birds board game, entitled "Angry Birds: Knock on Wood" <ref>Stelter, Brian.[http://gadgetwise.blogs.nytimes.com/2011/01/07/angry-birds-at-ces/?src=busln "Angry Birds at C.E.S."] 7 January 2011. Retrieved on 18 December 2011.</ref>
−	Angry Birds has even received publicity from piracy. According to Angry Birds’ Chief Executive Mikael Hed, “piracy may not be a bad thing: it can get us more business at the end of the day" <ref>Telegraph. Angry Birds Chief: Piracy is Good for Business http://www.telegraph.co.uk/technology/news/9049423/Angry-Birds-chief-piracy-is-good-for-business.html</ref>. Many people are able to "jailbreak" [[iOS]] and [[Android]] mobile devices in order to download paid versions of the game for free. The extra downloads increases the game's popularity and spurs more interest around the world.  Mikael Hed also noted that unlicensed merchandise sold in Asia can actually draw more fans as well.	+	Angry Birds has even received publicity from piracy. According to Angry Birds’ Chief Executive Mikael Hed, “piracy may not be a bad thing: it can get us more business at the end of the day" <ref>Telegraph. [http://www.telegraph.co.uk/technology/news/9049423/Angry-Birds-chief-piracy-is-good-for-business.html "Angry Birds Chief: Piracy is Good for Business."] 30 January 2012. Retrieved on 18 December 2011.</ref>. Many people are able to "jailbreak" [[iOS]] and [[Android]] mobile devices in order to download paid versions of the game for free. The extra downloads increases the game's popularity and spurs more interest around the world.  Mikael Hed also noted that unlicensed merchandise sold in Asia can actually draw more fans as well.
−	In September 2011, the Window of the World theme park in Changsha, China opened an unlicensed Angry Birds attraction. Visitors to the park use a large slingshot to launch stuffed versions of the bird characters at green balloons representing the pigs. Upon learning of the attraction, Rovio Mobile was reported to be considering working with the theme park to officially license it. <ref> [http://www.cbsnews.com/stories/2011/09/16/scitech/main20107294.shtml China Steals "Angry Birds" for Theme Park] Retrieved 2011-12-18 </ref>	+	In September 2011, the Window of the World theme park in Changsha, China opened an unlicensed Angry Birds attraction. Visitors to the park use a large slingshot to launch stuffed versions of the bird characters at green balloons representing the pigs. Upon learning of the attraction, Rovio Mobile was reported to be considering working with the theme park to officially license it. <ref> Cooper, Charles.[http://www.cbsnews.com/stories/2011/09/16/scitech/main20107294.shtml "China Steals "Angry Birds" for Theme Park."] 16 September 2011. Retrieved on 18 December 2011.</ref>
	==Film==		==Film==
−	On December 11, 2012, the third anniversary of Angry Birds, Rovio announced that plans for producing and financing a full length feature film surrounding the characters and other properties of the game. The movie is slated to be released by Summer 2016. John Cohen, producer of the hit animated movie of 2010, "Despicable Me", will be a producer of the movie. This will be Rovio's first venture into the film industry, as the Angry Birds brand is expanded into other sources of entertainment besides mobile devices. <ref>http://www.pcmag.com/article2/0,2817,2413110,00.asp</ref>	+	On December 11, 2012, the third anniversary of Angry Birds, Rovio announced that plans for producing and financing a full length feature film surrounding the characters and other properties of the game. The movie is slated to be released by Summer 2016. John Cohen, producer of the hit animated movie of 2010, "Despicable Me", will be a producer of the movie. This will be Rovio's first venture into the film industry, as the Angry Birds brand is expanded into other sources of entertainment besides mobile devices. <ref>Moscaritolo, Angela. [http://www.pcmag.com/article2/0,2817,2413110,00.asp "Angry Birds Movie Landing in Theatres by Summer 2016."] 11 December 2012. Retrieved on 16 April 2016.</ref>
	==Special Editions==		==Special Editions==
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	HamO'Ween (October 2011)		HamO'Ween (October 2011)
	Wreck the Halls (December 2011)		Wreck the Halls (December 2011)
−	<ref>[[Wikipedia:Angry_Birds|Angry Birds Wikipedia Page]] Retrieved on 2011-12-18.</ref>	+	<ref>Wikipedia.[[Wikipedia:Angry_Birds|Angry Birds Wikipedia Page]] Retrieved on18 December 2011.</ref>
	===Angry Birds Rio===		===Angry Birds Rio===
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	==Other Related Games==		==Other Related Games==
−	On September 27, 2012, the creators of Angry Birds released Bad Piggies <ref> [http://phys.org/news/2012-09-pigs-revenge-angry-birds-makers.html	+	On September 27, 2012, the creators of Angry Birds released Bad Piggies <ref>Phys.org. [http://phys.org/news/2012-09-pigs-revenge-angry-birds-makers.html
−	Pigs' revenge as 'Angry Birds' makers launch new game (Update) Retrieved 2012-10-21 </ref>. This game mimics Angry Birds, but is from the perspective of the pigs and gives the pigs, that were the victims in Angry Birds, a chance to "fight back." Instead of the original Angry Birds where the birds are launched at the pigs, this game is based around creating flying machines to create a safe destination for the pigs. <ref>[http://www.rovio.com/en/our-work/games/view/47/bad-piggies/faq/ What is Bad Piggies?] ''Rovio'' Retrieved on 2012-12-10</ref>	+	"Pigs' revenge as 'Angry Birds' makers launch new game (Update)."] 27 September 2012. Retrieved 21 October 2012.</ref>. This game mimics Angry Birds, but is from the perspective of the pigs and gives the pigs, that were the victims in Angry Birds, a chance to "fight back." Instead of the original Angry Birds where the birds are launched at the pigs, this game is based around creating flying machines to create a safe destination for the pigs. <ref>Rovio.[http://www.rovio.com/en/our-work/games/view/47/bad-piggies/faq/ "What is Bad Piggies?"] 10 December 2012.</ref>
	==Ethical Concerns==		==Ethical Concerns==
	===Violence===		===Violence===
−	While Angry Birds is not an extremely violent video game, there are some ethical concerns with young children playing the game. The game itself contains no blood, guts, etc., but there is the usage of slingshots and the killing of pigs which may lead some people to say that Angry Birds promotes violence against animals. <ref>http://bubbybobble.tumblr.com/post/20521551806/angry-birds-promotes-violence-against-animals</ref>	+	While Angry Birds is not an extremely violent video game, there are some ethical concerns with young children playing the game. The game itself contains no blood, guts, etc., but there is the usage of slingshots and the killing of pigs which may lead some people to say that Angry Birds promotes violence against animals. <ref>bubbybobble. [http://bubbybobble.tumblr.com/post/20521551806/angry-birds-promotes-violence-against-animals "Angry Birds Promotes Violence Against Animals."] Retrieved on 16 April 2016.</ref>
−	Commonsense Media (a website for evaluating games for parents to reference when questioning the content of the games their children are playing) states that Angry Birds is appropriate for those 8+. However, kids and parents on the site rated Angry Birds as being appropriate for those children who are 6+. The violence score of the game was 2/5 and the privacy and security score was 3/5. <ref>http://www.commonsensemedia.org/mobile-app-reviews/angry-birds</ref> There is also no explicit language or sexual references in the game.	+	Commonsense Media (a website for evaluating games for parents to reference when questioning the content of the games their children are playing) states that Angry Birds is appropriate for those 8+. However, kids and parents on the site rated Angry Birds as being appropriate for those children who are 6+. The violence score of the game was 2/5 and the privacy and security score was 3/5. <ref>Common Sense Media. [http://www.commonsensemedia.org/mobile-app-reviews/angry-birds "Angry Birds."] Retrieved on 16 April 2016.</ref> There is also no explicit language or sexual references in the game.
	===Battery Life for Advertisements===		===Battery Life for Advertisements===
	[[File: angry_birds_ad.jpg|300px|thumb|An advertisement during a game of the free version]]		[[File: angry_birds_ad.jpg|300px|thumb|An advertisement during a game of the free version]]
−	Angry Birds is at the center of a report claiming that the application take nearly twice as much battery as necessary.  There is both a free version and a $.99 premium version.  The free version includes ads which use 70 percent of the application's power draw to upload information and download the ads.  Angry Birds app is a common example of this problem simply because of how popular it is. Other apps in the Android Market are facing the same fundamental problem that hasn't yet been solved: paid apps get better battery life but simply don't make much money in Google Play, while free-with-ads apps appear to be much more profitable but provide a much worse experience to the end user.<ref>[http://www.theverge.com/2012/3/23/2896253/google-play-android-mobile-ads-angry-birds Mobile Ads: Angry Birds] Retrieved 2012-12-09</ref>	+	Angry Birds is at the center of a report claiming that the application take nearly twice as much battery as necessary.  There is both a free version and a $.99 premium version.  The free version includes ads which use 70 percent of the application's power draw to upload information and download the ads.  Angry Birds app is a common example of this problem simply because of how popular it is. Other apps in the Android Market are facing the same fundamental problem that hasn't yet been solved: paid apps get better battery life but simply don't make much money in Google Play, while free-with-ads apps appear to be much more profitable but provide a much worse experience to the end user.<ref>Bohn, Dieter. [http://www.theverge.com/2012/3/23/2896253/google-play-android-mobile-ads-angry-birds "Mobile Ads: Angry Birds."] 23 March 2012. Retrieved 9 December 2012.</ref>
	===Video Game Addiction===		===Video Game Addiction===
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	4. Satisfaction-There is a relative sense of satisfaction when playing Angry Birds, which makes you happy, releasing endorphins into your body system making the game addicting.		4. Satisfaction-There is a relative sense of satisfaction when playing Angry Birds, which makes you happy, releasing endorphins into your body system making the game addicting.
	5. Competition-People tend to like competition and the constant competition in Angry Birds makes the game addicting.		5. Competition-People tend to like competition and the constant competition in Angry Birds makes the game addicting.
−	<ref>http://www.makeuseof.com/tag/5-reasons-angry-birds-damn-addictive/</ref>	+	<ref>Parrack, Dave. [http://www.makeuseof.com/tag/5-reasons-angry-birds-damn-addictive/ "5 REasons Angry Birds is So Damn Addictive."] 7 March 2012. Retrieved on 16 April 2012.</ref>
	===Privacy Concerns===		===Privacy Concerns===
	Angry Birds, along with other similar apps, has been tracking the locations of its users and has been making personalized advertisements.		Angry Birds, along with other similar apps, has been tracking the locations of its users and has been making personalized advertisements.
−	<ref>http://www.forbes.com/sites/cherylsnappconner/2012/12/05/your-privacy-has-gone-to-the-angry-birds/</ref>	+	<ref>Conner, Cheryl. [http://www.forbes.com/sites/cherylsnappconner/2012/12/05/your-privacy-has-gone-to-the-angry-birds/ "Your Privacy has Gone to the Angry Birds."] 5 December 2012. Retrieved on 16 April 2016.</ref>
	==External Links==		==External Links==

---

Revision as of 23:08, 16 April 2016

Angry Birds

"Angry Birds game play screen." Angry Birds Type Video Game Launch Date 2009 Status Active Product Line Angry Birds Angry Birds Seasons Angry Birds Rio Angry Birds Space Angry Birds Magic Angry Birds Star Wars Platform iOS, See Wikipedia for all listings of available platforms Website Angry Birds Official Site

A

ngry Birds is a video game developed for mobile devices by Rovio Mobile. The object of the game is to use a slingshot to shoot birds at pigs that are on or in structures made of wood, ice, stones, and other materials. There have also been additional versions of Angry Birds have been released since the initial version. The game was first released on Apple's App Store for iOS enabled devices. The game gained so much popularity among mobile phone users that Rovio later released a version for Android devices and Windows devices. The violence of the game in addition to the controversy over how the game affects mobile battery life questions the ethical implications of game play. Another ethical concern is the similarity of Angry Birds to other, less successful games, which brings issues of fair use and copyright infringement into play as well.

Gameplay

Players launch the birds in a slingshot, trying to shoot at and destroy the green pigs. On each level, pigs are sheltered from the birds with wood, concrete, ice, stone, and grassy elevations in the field. The goal of the game is to eliminate all of the pigs in the level with the amount of birds given. The player uses the sling shot to arc and fling the birds from one end of the playing field to the desired target of aim to hit the pigs. They can hit the pigs directly or hit surrounding structures or objects that may fall to kill the pigs. There are elements within the game as it progresses that help facilitate the player in destroying the pigs. These elements include explosives and rocks within the structures surrounding the pigs. These elemetns aid the player to use the angry birds to hit obstacles and use the obstacles to hit the pigs as opposed to hitting them directly with a bird. As the levels progress players also get introduced to different kinds of angry birds, each with different features.

Type of Birds

• Red: The basic red bird is the only bird used in the earliest levels of the game. As the player advances, additional types of birds become available.
• Blue: When screen is tapped, turn into three, small, fast flying birds.
• Black: When screen is tapped, Explodes like a bomb
• White: When screen is tapped, can drop explosive eggs
• Yellow: When screen is tapped, speed up

The size of the pigs also varies from level to level. Small pigs are generally weak; large pigs are generally more tough to destroy. Some pigs wear helmets that act as armor, making them even more difficult to destroy.

Each level has a predetermined bird and pig count. If all of the pigs are defeated before or when all of the birds have been shot, the player advances to the next level. Points are awarded based on each pig destroyed, damage to each pig and structure, and unused birds. At the end of each level, stars are awarded depending on the score received. The maximum amount of stars for each level is three stars.

Also, levels may be played more than once.

Publicity

Angry Bird characters have been featured in advertisements for other products. Characters began appearing in advertisements for Microsoft's Bing search engine. Airlines have also decorated their aircraft as angy birds.

To the right is a video of angry birds airplanes in Microsoft's Flight Simulator. Angry Airbus

In attempts to expand the Angry Birds brand name, the official website offers plush birds and pigs, T-shirts, iPad cases, Christmas stockings, backpacks, and key chains. Over 10 million Angry Birds toys have been sold thus far. ^[1]

In May 2011, Mattel released a Angry Birds board game, entitled "Angry Birds: Knock on Wood" ^[2]

Angry Birds has even received publicity from piracy. According to Angry Birds’ Chief Executive Mikael Hed, “piracy may not be a bad thing: it can get us more business at the end of the day" ^[3]. Many people are able to "jailbreak" iOS and Android mobile devices in order to download paid versions of the game for free. The extra downloads increases the game's popularity and spurs more interest around the world. Mikael Hed also noted that unlicensed merchandise sold in Asia can actually draw more fans as well.

In September 2011, the Window of the World theme park in Changsha, China opened an unlicensed Angry Birds attraction. Visitors to the park use a large slingshot to launch stuffed versions of the bird characters at green balloons representing the pigs. Upon learning of the attraction, Rovio Mobile was reported to be considering working with the theme park to officially license it. ^[4]

Film

On December 11, 2012, the third anniversary of Angry Birds, Rovio announced that plans for producing and financing a full length feature film surrounding the characters and other properties of the game. The movie is slated to be released by Summer 2016. John Cohen, producer of the hit animated movie of 2010, "Despicable Me", will be a producer of the movie. This will be Rovio's first venture into the film industry, as the Angry Birds brand is expanded into other sources of entertainment besides mobile devices. ^[5]

Special Editions

Angry Birds Seasons

Updates: Halloween-includes halloween-themed music and graphics (October 2010) Seasons- introduced 25 Christmas-themed levels for each day leading to Christmas (December 2010) Valentines Day (February 2011) St. Patrick's Day (March 2011) Easter (April 2011) Summer Pignic (June 2011) Mooncake Festival (September 2011) HamO'Ween (October 2011) Wreck the Halls (December 2011) ^[6]

Angry Birds Rio

This version was launched in March 2011. It is a version based on the 20th Century Fox animated film Rio. The setting is Rio de Janeiro and angry birds characters interact with characters from the film.

Angry Birds Space

Released March 22, 2012, Angry Birds Space's biggest change from previous versions includes the effect of the terrain on the birds' trajectories. Each planet contains a different gravitational field, thus changing the birds' trajectories.

Angry Birds Star Wars

On November 8, 2012, the fifth version of Angry Birds was released. Each of the birds is modeled after a different Jedi, with variations in skills from the original version. The pigs are modeled as members of the empire.

Angry Birds Magic

When developed, this version will be exclusively for Nokia. It will include the function that allows people to unlock levels upon contact with another Nokia device that is running the game.

Angry Birds Chrome

Angry Birds has also been modified so people with the Chrome internet browser can play as well. This version is not the real version but a modified version that is free to play on Chrome.

Other Related Games

On September 27, 2012, the creators of Angry Birds released Bad Piggies ^[7]. This game mimics Angry Birds, but is from the perspective of the pigs and gives the pigs, that were the victims in Angry Birds, a chance to "fight back." Instead of the original Angry Birds where the birds are launched at the pigs, this game is based around creating flying machines to create a safe destination for the pigs. ^[8]

Ethical Concerns

Violence

While Angry Birds is not an extremely violent video game, there are some ethical concerns with young children playing the game. The game itself contains no blood, guts, etc., but there is the usage of slingshots and the killing of pigs which may lead some people to say that Angry Birds promotes violence against animals. ^[9] Commonsense Media (a website for evaluating games for parents to reference when questioning the content of the games their children are playing) states that Angry Birds is appropriate for those 8+. However, kids and parents on the site rated Angry Birds as being appropriate for those children who are 6+. The violence score of the game was 2/5 and the privacy and security score was 3/5. ^[10] There is also no explicit language or sexual references in the game.

Battery Life for Advertisements

Angry Birds is at the center of a report claiming that the application take nearly twice as much battery as necessary. There is both a free version and a $.99 premium version. The free version includes ads which use 70 percent of the application's power draw to upload information and download the ads. Angry Birds app is a common example of this problem simply because of how popular it is. Other apps in the Android Market are facing the same fundamental problem that hasn't yet been solved: paid apps get better battery life but simply don't make much money in Google Play, while free-with-ads apps appear to be much more profitable but provide a much worse experience to the end user.^[11]

Video Game Addiction

Another ethical concern with Angry Birds is that it can be an extremely addicting game, which can result in being extremely time consuming and distracting from other tasks at hand. There are 5 explanations for why Angry Birds can be perceived as addicting to people: 1. Simplicity-Angry Birds is a rather simple and easy to learn game, making it addicting to keep on playing over and over again. 2. Success/Failure-There is a fine line between success and failure in Angry Birds, which leads to people wanting to correct their mistakes immediately in the game and continuing to play on and on, fixing their previous errors. 3. Progress-There is a clear progression in Angry Birds, making the game addicting as people want to continue moving on to higher and higher levels within the game. 4. Satisfaction-There is a relative sense of satisfaction when playing Angry Birds, which makes you happy, releasing endorphins into your body system making the game addicting. 5. Competition-People tend to like competition and the constant competition in Angry Birds makes the game addicting. ^[12]

Privacy Concerns

Angry Birds, along with other similar apps, has been tracking the locations of its users and has been making personalized advertisements. ^[13]

External Links

See Also

References

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