AdverGaming

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Types of AdverGaming

Advergaming is exacting it sounds advertising plus gaming. This is basically the practice of using advertising techniques in games and game play. With the bloom of the information revolution and the internet bubble the use of advergaming has greatly increased. One of the most widely used purposes of advergaming is to reinforce certain brands and encourage frequent and/or repeated traffic to the websites and/or games. Advergaming is used by marketers to help collect data and with


Above the line (ATL) AdverGaming

Below the line (BTL) AdverGaming

Through the line (TTL) AdverGaming

References